Inside PR Special Edition – Discussion with Trevor Campbell – Thursday, April 27, 2006

 

Show Notes: 

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational agency.  Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations.  The discussion unfolded as follows:

 1:00    The Canadian Council of Public Relations Firms
 2:40    Trevor’s background and how he found himself in PR
 4:40    Going client-side or agency
 9:45    Generalist versus specialist
11:15   What agencies are looking for when hiring
15:00   Advice on approaching agencies
20:13   Big agency versus small agency
22:47   Wrap-up

Background on Trevor Campbell

As president of Porter Novelli Canada, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.  

Inside PR #4 – Monday, April 24, 2006

In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and “‘tis the season for PR interns.” You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

 Show Notes –  Inside PR #4 (32 minutes)

00:33  Dave opens the show and welcomes (back) listeners

00:58  Terry introduces a listener comment from Robert French

1:29    David reminds listeners how they can comment on IPR

2:02    Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph Jaffe’s podcast Across the Sound

5:09    Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short;  MRP is a new standardized system for evaluating media coverage and has been endorsed by Canadian Public Relations Society, IABC Toronto

16:50  Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee

17:55  Terry invites comments on the new MRP system, particularly from listeners outside of Canada

19:05  Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and snag a fulltime position

27:35  Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada

29:00  Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3

30:37  Terry wraps up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comment

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Pat McNamara – Wednesday, April 19, 2006

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto.  In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development.  The conversation unfolded as follows:

1:00    Pat McNamara’s PR journey

2:35    Why would anyone start their own agency? (beyond “because I’m crazy”)

5:35    How not to leave an agency

7:13    Various approaches to building an agency

10:10  The importance of “culture” in a successful agency

16:50  The mysteries of new business development

22:30  The power of relationships

25:55  Wrap-up

Background on Pat McNamara
Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg’s and Tetra Pak. McNamara was recently recognized as one of Canada’s Top 100 Women Entrepreneurs by Canadian Business magazine.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guy.

Inside PR #3 – Monday, April 17, 2006

Many thanks to those who commented on IPR #2. We want and need your feedback to shape future shows, so don’t be shy.
You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes – Inside PR #3 (32 minutes)

:30 Dave opens the show and announces IPR Special Edition podcasts

2:05 Terry introduces listener comments from Robert French and Amy Cole

6:43 Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27

7:50 Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions

12:20 Dave talks about the launch of the MRP media relations measurement system on April 20th, in Toronto, and about upcoming speaking engagements

14:17 Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto

15:30 Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast

16:15 Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby

18:20 Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23rd-24th

18:40 Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm

20:54 Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition

30:05 Terry and Dave wrap up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments

Intro/extro music:  Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Susanne Courtney – Monday, April 10, 2006

In this special edition of Inside PR, Terry spends just over 20 minutes in conversation with Susanne Courtney, founder and President of Courtney Rainey Group, a full service public relations agency in Toronto. Terry and Susanne share their insights on a range of issues including:

1:55 – PR’s image and the creation of the Canadian Council of PR Firms
8:45 – the integration of PR in business school curricula
11:03 – the emerging role of PR in building trust and reputation
14:53 – community college PR programs
17:01 – PR to meet business goals
18:31 – the new Media Relations Ratings Points measurement system to be unveiled on April 20th in Toronto.

Background on Susanne Courtney
A senior communications professional with experience in Canada and major international markets, Susanne brings to the table a global perspective on corporate and financial communications, crisis and issue management, product marketing and brand building. Following a stint in Canada’s Foreign Service with postings in France and Africa, Susanne joined Hill and Knowlton in the early 1990s. She founded Courtney Rainey Group in 1999 where she is President.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR #2 – April 10, 2006

Thanks to everyone who commented and gave feedback on the first show. We were encouraged by the response.

You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes - Inside PR #2 (30 minutes)

:30 – Welcome and feedback on Inside PR #1

1:45 – Audio comment from Donna Papacosta

2:25 – listener comments (Colin McKay, Blake Barbera, Robert French, Ed, Forward Blog, Eric Eggertson, Stuart MacDonald, Lynn Rockwell, Elana Setton, Karen Nussbaum)

6:35 – Audio comment from Neville Hobson

9:40 – Podcasters Across Borders (June 23/24) event in Kingston, Ontario announced

11:14 – Mesh Toronto (May 15/16) conference releases schedule

11:41 – MRP measurement system launches April 20

12:21 – British political blogger (hat tip to Neville Hobson)

13:10 – Discussion about Canada’s politicians blogging

15:45 – Comment from Carol Panasiuk, GM of Cohn & Wolfe’s Toronto office; Terry and David discuss the state of the PR industry’s reputation;

19:55 – David mentions the PR Surgery blog

26:07 – Terry introduces clip of Susanne Courtney, president of Courtney Rainey Group, Toronto; mentions there will be a special edition of Inside PR featuring the entire interview

27:54 – Wrap-up; reminder of feedback mail address mailto: insideprcomments@gmail.com; mention of Waxmail for sending audio comments

28:35 – David notes he forgot to mention a bit of constructive feedback from Caroline Wilson a professor at the University of Birmingham; David hopes the pace has increased and pledges to continually improve the show.

30:00 – end

Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR listed on iTunes, Yahoo and Podcast Alley

Should you wish to subscribe to Inside PR, we can make it very easy for you now.  We’re listed on iTunes, Yahoo and Podcast Alley. Once we add the code, you should be able to click on the badges at the bottom right of the sidebar to take you to your directory of choice to subscribe or listen.
I’m also working on setting Inside PR up on Odeo, but it’s a little trickier to figure out for some reason.  When I do get it up there, you’ll see a badge alongside the others.

We’re a work in progress

For those of you who are checking out our podcast and this blog, please bear with us as we’re still under construction. Terry and I wanted to get the podcast rolling and get the iTunes listing process started ASAP, so we went forward with the blog not being 100 per cent ready. We’ll be adding all the usual stuff, including a proper blogroll, about pages, contact info, etc. over the next little while. We are also integrating the PodPress plug in. I couldn’t get it to work on first go, so I’ll be getting some help on that aspect today and you should see an embedded flash player right in the show notes so you can play the podcast right from the blog if you like. And, of course, we welcome comments, feedback, suggestions, and input of any kind in either text or audio formats.

Inside PR #1 – March 31, 2006

Here it is. The first Inside PR podcast for your listening pleasure.

We’ve submitted the podcast to iTunes, so we should have a one-click iTunes subscription here once we get the word back from Apple.   We have integrated PodPress, as you will see above, so just click play to hear the podcast right from the blog post.  It takes a few seconds to buffer. We’re also working on integrating PodPress into the site, which has a really neat integrated flash player that will play the podcast right from the blog post.

Show Notes

Inside PR #1

Welcome and introductions:

0:30 Terry opens the podcast; explains what the show is all about

1:52 Terry shouts out to Shel Holtz and Neville Hobson as our inspiration thanks to FIR

2:08 Dave puts the call out for comments from listeners by waxmail or e-mail at insideprcomments@gmail.com

Format:

3:00 What the podcast is not; not about egos or our firm or its clietns; when/if we do mention clients, it will be in context and with full disclosure

4:00 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

What’s on our minds:

6:30 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

14:45 Dave talks about the upcoming mesh conference in Toronto and Steve Rubel’s participation

Topic of the week:

22:18 a new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

Wrap-up:

33:15 Feedback, comments and requests to be interviewed are welcome; reminder of the insideprcomments@gmail.com address and the Inside PR blog

34:54 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)