Comments on: Inside PR #17 – Tuesday, July 25, 2006

By: The Messaging Times

The Messaging Times — Fri, 11 Aug 2006 20:43:32 +0000

Public Relations: Astroturfing Their Way to Shame…

To see this and other comic strips by The Messaging Times, visit stripcreator.com
Lately, more and more PR Agencies have been suspected of astroturfing, or plastering blog comment sections with kudos for their accounts.
My advice: There are real conve…

By: Paull R Young

Paull R Young — Sun, 30 Jul 2006 22:01:27 +0000

David – just thought I’d let you know that the feed is all fixed up now.

While I’m here I thought I might weigh in with my opinion on the PR blog title debate.

With my blog, people often incorrectly believe that I call it Young PR because it’s for young PR professionals.

While I’m writing for students and new practitioners – that’s not where my blog title stems from.

I get my blog title from my name – Paull Richard (or PR) Young .

Loving the show guys – keep it up!

PR Young, from Young PR

By: Leesa

Leesa — Fri, 28 Jul 2006 14:12:25 +0000

How nice to be mentioned in your podcast. You guys have an awesome podcast, great sound, great energy and you’re both just so witty (David more than Terry Michael Seaton raved about your podcast when he and I met for coffee earlier this week, so that meeting reminded me to check iTunes and listen to your latest episode.

The research on the candidates’ websites took about an hour. Some were poorly designed from a navigation standpoint, which made it harder for me to find the info I was looking for.

It’s a shame that although their advancement in this race is based on image, they do a lousy job of using social media to help propel that image forward.

While I know Terry is partial to Michael, I did call about 3 of his competitors to offer my social media assistance. Not one call back. How sad.

Long live the Conservatives for being social media adopters! Hehehehe….

By: David

David — Wed, 26 Jul 2006 02:31:20 +0000

There is something screwy with the feed. I’ve noticed it in my Bloglines as well. We’ll get it sorted out…I wonder if it’s a Feedburner thing?

By: Paull Young

Paull Young — Tue, 25 Jul 2006 22:47:32 +0000

Hi guys,

Thanks for another solid show. I’m not sure if this is happening to everyone, but the Inside PR blog feed is continually renewing itself in my bloglines account.

Every time I open bloglines, I’ve got the same 10 posts from Inside PR there…

Just thought I’d let you know it was happening. Keep up the great work!

By: Terry

Terry — Tue, 25 Jul 2006 13:15:36 +0000

Thanks Owen. There are so many different definitions for Goals, Objectives, Strategies, Tactics, etc. but I like way you’ve put it. The challenge is to get PR professionals to resist the temptation to leap to the tactical before thinking through the strategy. Happens all the time…

By: Owen Lystrup

Owen Lystrup — Tue, 25 Jul 2006 05:19:00 +0000

You guys forgot about one very important thing.

Objectives are MEASURABLE. Goals are broad and encompass the ultimate end of whatever the project is. (E.g., raise awareness about the coolest product ever made that we just created.)

Objectives measure the progress and accomplishment of that goal or goals. (E.g., raise public awareness by 14% by September ‘07).

Strategies are the large, encompassing actions to accomplish the individual objectives. (E.g., utilize media relations and social media releases to increase awareness).

Tactics are the individual actions that are part of the strategies. (E.g., call the Wall Street Journal and pitch about the coolest new product ever made to help raise awareness–hopefully to get an ad on the front cover as well.)

Like the little wooden Russian dolls, tactics fit within strategies, both fit within objectives and all fit within the goal.

Blammo!