Posted by Terry on September 12th, 2006
This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the “PR agency sweatshop”. Also, they play this week’s contribution from Chris Clarke and Terry does his segment of Inside PRoper English.
01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.
03:30 David talks about a comment from Owen Lystrup.
06:21 David introduces a chat about the myths of the public relations. This week’s topic is the myth surrounding the “PR agency sweatshop.”
07:41 Terry makes it clear that there are fewer agency “sweatshops” than most believe.
10:28 David believes the “PR sweatshop” depends on the person’s perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.
13:00 Terry doesn’t see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm’s and the employee’s longer term interest to hire a second consultant and split the 10 hours/day in two.
14:40 David thinks everyone should do their homework and know what they’re getting into before they join an agency.
18:33 David says that the long hours he worked early in his career has led to him being more efficient.
19:20 Terry mentions that there are far fewer “PR sweatshops” than most would think, but David says that there are a few “sweatshops” where it’s an owner and a group of interns. Terry agrees but doesn’t think that’s the way to build an agency, but these agencies do exist.
21:55 Terry mentions that he’s had a mere two all-nighters in his 18 years as a consultant.
22:20 David welcomes any stories relating to “PR sweatshops”.
23:11 Terry introduces and plays Chris Clarke‘s segment for the week.
26:09 Inside PRoper English for the week: the proper use of the word “none”
27:39 David closes the show and invites listener comments; through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site. Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.