Posted by Terry on September 19th, 2006
This week on Inside PR, Terry and David hold their second discussion on the myths of public relations. This week, they continue their series with the myth of the “Agency Billing Machine”. Also, they feature an audio comment from Francis Wooby. They also play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English.”
01:13 Terry mentions that this is the 25th episode, and thanks listeners for sticking with them this long.
01:38 Terry introduces an audio comment from Francis Wooby on students and PR programs in Canada.
04:40 David reads an audio comment from Leona Hobbs about billable hours.
05:45 Terry reads Luke Armour‘s comment on young PR professionals.
06:30 Listener comments leads to another discussion on how agencies bill clients. Terry believes in getting the billable work out of the way early in the day (to the extent that it’s possible), and David finds agency life a little less predictable.
09:14 David leads off this week’s myth-busting discussion on agencies as billing machines.
12:21 Terry makes the case for value ahead of nickel-and-diming. He thinks it’s important to make a client aware of what they’re being billed for and what they’re not.
13:16 David says that clients will be happy to pay for services they find valuable.
16:13 Terry finds that agencies often work harder trying to win business than keep business.
19:22 David believes that it’s important to track the time people put in at an agency honestly regardless of how many hours are billed.
21:41 Terry introduces and plays Chris Clarke‘s segment for the week.
26:10 Inside PRoper English for the week: “anxious” versus “eager.”
27:28 Terry closes the show and invites listener comments: through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.