Inside PR #27 - Tuesday, October 3, 2006 [ 0:01 ] Download
This week on Inside PR, Terry and David discuss agency vs. client side as an entry point into public relations. They welcome an audio comment from Ed Lee. Also, they play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English” with the help of Andrew Findlater.
00:33 David introduces the show. He invites listener feedback through email at email@example.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:30 Terry talks about his time at the Podcast and Portable Media Expo in Ontario, California.
06:20 David brings up last week’s Third Tuesday gathering in Toronto and Ottawa.
09:20 David talks about his presentation at Summers Direct Communications Forum in Saskatoon, Saskatchewan. He also mentions that he will be presenting at the Canadian Institute’s “Internal & External Communications for Government” and will also spend time talking about the MRP system.
11:35 Terry mentions that this week he will be at the Strategy Magazine Media in Canada forum.
13:00 Ed Lee drops in with an audio comment regarding the agency vs. client side debate.
14:15 Terry starts things off by mentioning that he’s naturally biased. Terry has never worked on the client side of public relations, even though he intended to when he first got into the business.
16:33 David talks about the business of PR here in Canada. He thinks that the size of the team on the agency side in Canada is a big difference compared to the client side. He also mentions that there’s nothing wrong with working for a few years at an agency, because agencies want agency people.
19:05 Terry thinks that, in general, working on the client side will mean fighting for resources against a larger number of employees. People you work with will not always embrace public relations.
20:30 David appreciates working with people who “get” PR, especially after working on the client side.
22:29 Terry dispells another myth: in-house PR might pay more at the start, but a few years later the agency person will likely surpass the agency person. There are generally more opportunities for advancement in agencies than on the client side.
26:37 David talks about his time working on the client side at Molson’s.
28:29 Terry talks about agencies being more relaxed in atmosphere, and that in-house PR is generally not cushy.
31:48 David introduces and plays Chris Clarke‘s segment for the week.
34:28 Inside PRoper English for the week, with the help of Andrew Findlater: “flesh out” and “flush out.”
37:20 David talks about someone who he and Terry worked with who mixed and mashed their cliches.
39:22 Terry closes the show and invites listener comments: through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.