Inside PR #35 – Tuesday, November 28, 2006

This week on Inside PR, Terry and David have a discussion about the PR stunt. They welcome comments from Julia Stein and Sallie Goetsch. They play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 Terry mentions the podcast he recorded with Shel Holtz and released as an IPR Special Edition.

04:30 David talks about the Canadian Institute’s New Media for Communications conference, which is taking place November 28th and 29th. Terry and David will both be speaking at the event.

06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch).

09:30 David introduces a listener comment from Julia Stein, a colleague of David’s from Fleishman Hillard. She asks two questions: one about writing, and the other about leadership.

12:10 Terry recommends not only writing a lot but also reading a lot to improve writing skills. David tells a story about his own writing.

15:15 David says that leadership is parts maturity, confidence, and experience.

17:20 Terry mentions that you can learn just as much from people who you don’t see eye-to-eye with than from those you consider mentors.

19:20 Terry tells a story about leadership from his time in university.

20:00 This week’s major topic for discussion: the role of stunts in PR. Terry thinks that stunts play a smaller role than most people assume in PR, and that they should be used as a tactic, not a strategy. Terry talks about a stunt he and David worked on many years ago.

22:40 David talks about the stunt as a means for a quick hit.

25:25 Terry points out that the public view is that the stunt is all there is to PR. He notes that the stunt is ususally what gets the most attention from the media, which makes the public view it as the only part of a campaign instead of one aspect of a campaign.

27:06 David advises to use stunts wisely. He also points out that award-winning campaigns often revolve around stunts, which he considers unfortunate.

29:13 David introduces and plays Chris Clarke‘s segment for the week.

34:20 Inside PRoper English for the week: tricky singular forms

36:00 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Shel Holtz and Terry Fallis podcasting presentation in Toronto

On November 15th, Shel Holtz and Terry Fallis presented a breakfast session on the power of podcasting to a group of Thornley Fallis clients in Toronto.  The entire presentation and the Q&A session that followed were recorded for this podcast.  There was a PowerPoint presentation that accompanied Shel and Terry but their “conversation” stands alone quite well without the slides.  While the questions in the Q&A are not audible, the answers are self-explanatory.

This podcast runs just over an hour. 

Comments on this IPR Special Edition are welcome through the usual channels.  Leave us an audio or text comment directly on this blog, send us an e-mail or audio comment to insideprcomments@gmail.com, or call our comment line at 206-600-4741.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR #34 – Tuesday, November 21, 2006

This week on Inside PR, Terry and David have a discussion about what skills transfer best from another sector into PR. They play Chris Clarke‘s comment for this week. Also, Terry does his segment of Inside PRoper English. Finally, Terry and David play a skit from Luke Armour.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 Terry starts off by talking about the Shel Holtz/Toronto Third Tuesday event.

03:10 David talks about the Canadian Institute’s New Media for Communications conference, happening on November 28th and 29th. Terry and David will both be speaking at the event, along with a slew of other Canadian social medialites.

05:58 David brings up the ads running on a number of Canadian PR blogs from Canada News Wire, including his own.

08:48 Terry introduces a listener comment from Scott McDonald about negative blog comments. David thinks that negative comments are better expressed on your blog than out in the open. He adds that sometimes blogs aren’t the right answer. Terry agrees with David and says that negative comments are easy to respond to on a blog.

15:20 Terry brings up this week’s topic: the skills required when transferring from a different field into PR. David says that the risk of hiring someone from another discipline into PR are high. He advises that those considering such a change understand the PR industry before attempting to make the switch.

18:30 David thinks the core skills of PR are, first and foremost, writing, then strategic thinking, creativity, multitasking, and the ability to work under pressure. Terry adds that there are not as many good writers out there as people think. He says that it’s difficult to teach a bad writer ow to be a good writer.  It is possible to teach a good writer to be better. One important skill that Terry adds is common sense (which is not very “common” at all).

21:25 Terry thinks that the ability to speak and have a presence is important.

22:23 David used to think that the best PR people were the total package, but now comes to believe that there are 3 clearly defined roles: practitioners, managers, and leaders.

24:00 Terry’s final trait is the ability to connect with other people.

27:11 David wraps it up: the ability to write, the ability to think, and the ability to connect with people.

27:45 Terry introduces and plays Chris Clarke‘s segment for the week.

30:00 Inside PRoper English for the week: that and which.

32:40 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.

33:40 Luke Armour has graciously sent along the following skit he put together lampooning the PR podcasting community. The Virtual Geek Dinner.   Hilarious!

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

IPR #34 delayed as Chris Clarke recuperates

Poor Chris Clarke, our trusty podcast producer, is at home today under the weather, but hopes to be back in the saddle tomorrow (Tuesday, November 21st).  As a consequence, IPR #34 will be delayed until sometime late Tuesday.  Thanks for your patience.  (Chris, we hope you’re feeling better.)

Inside PR #33 – Tuesday, November 14, 2006

This week on Inside PR, Terry and David have a discussion about crisis communications. They welcome an audio comment from Bryan Person. They play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 David starts off with housekeeping. He talks about the music poll and mentions that the “no music” tally is leading the “add music” tally.

02:22 Terry talks about the latest Toronto Third Tuesday event with Shel Holtz.

03:52 Terry reads this week’s first listener comment from Steven in China.

04:53 Bryan Person drops in with an audio comment this week. Terry and David discuss his comment with reference to the Environics case, crayon and Second Life, and how unforgiving the blogosphere can be for those who don’t play by the rules.

15:30 Terry starts this week’s talk on crisis communications. Terry says that every good organization should have some kind of a crisis communications plan.

17:45 David thinks it’s important to differentiate between a crisis communications plan and a crisis plan.

19:25 Terry thinks it’s possible for an organization to come out of a crisis stronger and more respected for their ability to handle it.

23:30 Terry adds that deciding whether the organization actually owns the crisis is key. Organizations should not own crises that don’t belong to them. He says that moving quickly and looking like you’re moving quickly are both extremely important.

27:27 David adds that the media will get their information one way or another. The media can get the spokesperson to speculate at times, and if not they are capable of finding a third party who can speculate for them.

29:48 David introduces and plays Chris Clarke‘s segment for the week.

32:50 Inside PRoper English for the week: led and lead.

34:43 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #32 – Tuesday, November 7, 2006

This week on Inside PR, Terry and David have a discussion about a recent Toronto Star article featuring a Toronto PR agency and its blog monitoring service. They welcome audio comments from Maggie Fox and Luke Armour. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 Terry starts off with a little housekeeping. David and Terry talk about Michael O’Connor Clarke joining Thornley Fallis.

03:10 David talks about the redesign of Inside PR’s blog page.

04:58 David brings up the possibility of having music on the show. He and Terry have a short discussion and invite listeners to check out the blog page and vote on the poll.

06:01 Michael Seaton has launched The Client Side Podcast.

07:30 Terry talks about Richard Millington, who is searching for his replacement at work through his blog.

09:26 David talks about the latest Geek Dinner, hosted by Mitch Joel in Toronto>

0:57 Listener comments begins with Michelle Sullivan, who comments on the show where Terry and David talked about RFPs, and sends along an article about agencies charging potential clients for RFPs.

18:53 David introduces a comment from Maggie Fox from the Social Media Group. She is referring to this article in the Toronto Star.

22:30 The discussion on Maggie’s comment has spilled over to David’s blog. David thought that, for the most part, Environics wasn’t making a huge effort to become a part of the conversation. He wonders if a person can be an expert on blogging without having a blog of their own.

27:11 Terry thinks that if a PR firm is to be quoted in the newspaper as an authority about blogging but isn’t seen to be fully engaged in social media, bloggers will have their say about it.

30:11 David thinks that bloggers are fairly sensitive to claims being made about their areas of expertise. He says that it truly is an extension of a person’s thoughts. David wants to point out that he changed his post to reflect the comments from Bruce McLellan from Environics.

32:36 Terry introduces and plays Chris Clarke‘s segment for the week.

35:19 Luke Armour drops in with an audio comment.

38:18 Inside PRoper English for the week: “presently”

40:35 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Music on our podcast? yes or no.

We talked about it on IPR 31 and for the record, Terry is for it and I’m against it. What say you?

Why hum when you can link?

This has been bugging me all week. Terry and I tried to scat a few bars of our favourite cartoon music that could be used on Inside PR. My Bugs Bunny-inspired music is actually titled Powerhouse, by Raymond Scott. (click to hear a clip.)

I couldn’t find it through conventional search, so I tried Yahoo! Answers (client disclosure alert) and there it was.   Wisdom of crowds and all that.  (Here’s the Google search for comparison’s sake.)

Terry’s Johnny Bravo reference I’ve yet to dig up. Anyone?