This week, Terry and David lament IPR #38, a low-energy snoozecast, and pledge to pick it up here in #39. Terry and Dave talk about government relations as a sub-discipline of PR. Chris Clarke is enjoying a holiday break this week in his hometown of Timmins, Ontario but will return with his regulary commentary in IPR #40 or #41. Terry closes the show with this week’s segment of Inside PRoper English.
00:30 David opens the show and educates Terry on which countries observe “boxing Day.” He invites listener feedback through email at firstname.lastname@example.org, the comment line at 206-600-4741, or comment on the Inside PR show blog.
02:08 Terry and David discuss how slow IPR #38 seemed.
04:08 Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.
07:30 Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.
09:12 Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.
11:00 Terry takes issue with term “lobbying” and then talks about the “old school” and the “new school” of government relations.
13:38 David talks about how Fleishman Hillard is set up to handle government relations and government communications. Terry agrees and notes how Thornley Fallis approaches this issue.
17:05 Terry and David talk about how separate and distinct GR and in some cases IR are within PR.
20:20 Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda.
23:57 Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.
27:22 Terry invites listener feedback on the GR discussion.
28:03 Terry presents Inside PRoper English for this week: “unique”
29:58 Terry closes out the show and invites listener comments: through email at email@example.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.