Inside PR #39 – Tuesday, December 26, 2006
Posted by Terry on December 26th, 2006
This week, Terry and David lament IPR #38, a low-energy snoozecast, and pledge to pick it up here in #39. Terry and Dave talk about government relations as a sub-discipline of PR. Chris Clarke is enjoying a holiday break this week in his hometown of Timmins, Ontario but will return with his regulary commentary in IPR #40 or #41. Terry closes the show with this week’s segment of Inside PRoper English.
Show Notes
00:30 David opens the show and educates Terry on which countries observe “boxing Day.” He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
02:08 Terry and David discuss how slow IPR #38 seemed.
03:25 Terry notes that there were no formal comments this week although David reports on a Sype chat he had with Bryan Person of the New Comm Road podcast.
04:08 Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.
07:30 Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.
09:12 Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.
11:00 Terry takes issue with term “lobbying” and then talks about the “old school” and the “new school” of government relations.
13:38 David talks about how Fleishman Hillard is set up to handle government relations and government communications. Terry agrees and notes how Thornley Fallis approaches this issue.
17:05 Terry and David talk about how separate and distinct GR and in some cases IR are within PR.
20:20 Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda.
23:57 Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.
27:22 Terry invites listener feedback on the GR discussion.
28:03 Terry presents Inside PRoper English for this week: “unique”
29:58 Terry closes out the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
December 27th, 2006 » 1:00 am
Do my ears deceive me? An episode of Inside PR without Chris Clarke commenting and producing? Blasphemy!
I actually haven’t listened, but I will be sure to on my trek back to Toronto in a few short hours. I’ll say it anyway, though: great show, guys!
December 28th, 2006 » 1:43 pm
In re: Show #39 and the discussion on whether GR should be considered part of PR rather than a separate discipline… I think the bigger issue is for PR to actively reach out within their organizations to form solid, collaborative relationships — with HR, IT, Marketing, Customer Service, etc. Serving organizations and their internal and extermal PR needs today requires this kind of perspective.
December 31st, 2006 » 12:33 pm
Actually, I didn’t find Inside PR 38 all that soporific. For me as a non-PR professional, the 12 days theme was interesting. But maybe if y’all recorded at a more civilized hour of the day, you’d be more energetic and focused. I can’t even manage to be conscious late at night, never mind alert.
January 8th, 2007 » 7:34 pm
Better late than never, folks. From the perspective of a government communicator, there is very little separation between GR and PR. There’s a conscious distinction between the political and policy aspects of GR/PR (a distinction probably only understood by “inside the beltway” folks), but the links are evident – and force communicators to pay more attention to softer corporate issues like CSR, community relations, stakeholder interests and others that might be lost in an out-of-the-box PR program..