Audio Comment: Bryan Person on athletes’ use of cliches
Posted by David on February 9th, 2007
Bryan wants to know why athletes all use the same cliches. Does someone teach them this technique?
Bryan wants to know why athletes all use the same cliches. Does someone teach them this technique?
February 14th, 2007 » 03:38
Yes. At least with the NBA, new recruits have to go through a training session that includes media training.
As well, there is likely some sort of peer training (or pressure) that encourages new and old players to mirror the behaviour of their teammates. If one hits upon a formula to survive a media interview while sounding smart but saying nothing, the others are likely to follow.