InsidePR

Inside PR

Exploring the state of public relations

Audio Comment: Bryan Person on athletes’ use of cliches

Posted by David on February 9th, 2007

Bryan wants to know why athletes all use the same cliches.  Does someone teach them this technique?

One Response to “Audio Comment: Bryan Person on athletes’ use of cliches”

  1. Colin McKay

    Yes. At least with the NBA, new recruits have to go through a training session that includes media training.

    As well, there is likely some sort of peer training (or pressure) that encourages new and old players to mirror the behaviour of their teammates. If one hits upon a formula to survive a media interview while sounding smart but saying nothing, the others are likely to follow.

Leave a Reply

Required fields are marked with *

(will not be shown)