Montreal’s Elizabeth Hirst continues our streak of mentioning Mitch Joel in every show. But before she does, she brings up the challenges of advancing curricula fast enough to include social media. She’s the co-ordinator of and instructor at the PR program at McGill University.
Milwaukee’s own, Jamey Shiels, give us his perspective on blogging as a job-seeking asset and how students don’t know how valuable their online experience truly is.
This week on Inside PR, David and Terry have a discussion about the information interview thanks to an audio comment from Scott MacDonald. They also welcome an audio comment from Bob LeDrew and a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.
00:30 David introduces the show
01:30 Eric Bergman passes along this link to an article on media training and this podcast interview he did with Jennifer McClure.
02:45 Bob LeDrew calls in with a comment.
07:30 David’s brother Graeme writes in with a commentary.
10:00 Scott MacDonald calls in with a comment on information interviews.
12:30 Terry and David use Scott’s question as a jumping off point and discuss the information interview. They mention Chris Clarke’s promo on Across the Sound/For Immediate Release.
30:45 Doug Walker returns with another commentary.
Flacklife’s Bob Ledrew ties the lifespan of trends and media training together in one glorious mash-up comment. Fo’ shizzle.
This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.
00:30 Terry introduces the show.
03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.
09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdall.
11:20 An audio comment from Bryan Person.
16:10 An audio comment from Shel Holtz
19:00 Alan Chumley leaves a comment to the show blog.
20:30 David kicks off this week’s main topic: media training
33:10 Inside PRoper English: principal and principle
This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.
00:30 David introduces the show.
04:55 David mentions that he will be speaking at the Canadian Marketing Conference: From Mass to Grass.
07:05 Donal Doherty from Converse Communications in London, England writes in with a question: how do you build your new PR practice?
12:20 This week’s main topic: working with other types of agencies as part of a campaign.
27:35 This week’s contribution is from Collin Douma, who talks about the term Web 2.0
34:05 Inside PRoper English: number and amount
This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.
00:30 Terry introduces the show.
02:25 Francis Wooby sends in an audio comment.
09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.
11:20 This week’s main topic: evaluation
29:50 Inside PRoper English: uninterested and disinterested