Inside PR #61 – Tuesday, May 29, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss media relations within the broader scope of public relations. They welcome audio comments from Doug Walker, Francis Wooby, and Darryl C. from Calgary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:45 Terry mentions the May Third Tuesday Toronto event.

06:00 Darryl C. from Calgary calls in with a comment.

08:30 Stephen Lewis from Zest Digital in Australia sends in this link about blogging in the workplace.

11:00 Francis Wooby sends in an audio comment.

15:30 Terry kicks off this week’s major topic of discussion: the role media relations plays within PR

28:40 Doug Walker sends in an audio contribution.

35:00 Inside PRoper English: definite and definitive

36:20 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #60 – Tuesday, May 22, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry continue their chat about ghost blogging and discuss the state of Toronto’s professional communication awards. They welcome audio comments from Michelle Book, Joe Thornley, Mitch Joel, Paull Young, Patricia Parsons, and Julie Rusciolelli. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 Michelle Book sends in an audio comment from the entry-level perspective.

07:35 Joe Thornley chimes in with a plug for the latest Third Tuesday and Third Monday sessions.

12:00 Audio comments on the topic of ghost blogging from Mitch Joel, Patricia Parsons, and Paull Young.

20:50 David and Terry discuss the comments on the topic of ghost blogging.

29:30 Julie Rusciolelli sends in an audio contribution on the topic of communication awards in Toronto.

36:30 Inside PRoper English: farther and further

38:20 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Joe Thornley plugs Third Monday/Tuesday

joe-propr-photo.jpg dellheader.jpg mesh.gif

Friend and colleague Joe Thornley of the must-read Pro PR blog invites anyone in or near Ottawa and Toronto to come out for next week’s Third Monday in Ottawa, with Dell’s Lionel Menchaca, and Third Tuesday in Toronto, with the five founders of MESH.  Check out more details here for Ottawa Third Monday and here for Toronto Third Tuesday.  These will be great events, so if you’re into social media, don’t miss them.

Inside PR #59 – Tuesday, May 15, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a discussion about ghost blogging for clients. They also welcome an audio comment from Dan York. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

05:35 Francis Wooby wants to let listeners know that the CBC’s look at the PR industry is available as a podcast. The show was a 6-part series called Spin Cycles. It has been available as a podcast for a while on the CBC’s website here.

06:35 Dan York calls in with a comment.

10:30 This week’s major topic of discussion: ghost blogging for clients.

27:30 Inside PRoper English: stationary and stationery

29:30 Terry mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #58 – Tuesday, May 8, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show

02:30 David mentions that he sat on a panel at From Mass to Grass: Canada’s Word of Mouth Marketing Conference. Here is the discussion, from Michael Seaton’s The Client Side podcast.

04:15 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research.

08:00 The top 3 ways of using public opinion research for PR.

08:15 The first use is to drive media relations.

14:45 The second use is to hone your key messages.

20:00 The third use is to drive the development of the communications strategy and the overall plan.

27:30 Inside PRoper English: a round-up of redundancies.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #57 – Tuesday, May 1, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show

02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters.

04:55 David introduces a comment from Jamey Shiels.

07:00 David introduces Elizabeth Hirst’s comment on introducing social media into a Canadian PR curriculum.

12:30 Boyd Neil sends in a comment about Facebook.

16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here.

18:15 David introduces the main topic of the week: spring cleaning for your PR career.

20:00 The first tip is to work on a shortcoming.

23:30 The second tip is to know what you don’t know.

24:30 The third tip is to ask yourself what you want to be known for. What is your brand?

25:30 The fourth tip is to get a mentor, be a mentor, or both.

27:40 The fifth and final tip is to lose the “do what you’re told” approach

30:30 Gary Schlee sends in an audio commentary.

36:30 Inside PRoper English: over vs. more than

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.