Let it neverbe forgotThat there once was a spotThat for one brief shining momentWas known as Camelot. – from the musical Camelot There has been a great conversation raging these past few months in the PR/marketing section of the blogosphere…

This lack of authenticity is where I think ghostwriting goes off the rails a bit (what the podcast strongly tries to get at) . I personally agree with the disclosure recommendation in the podcast just to be as true to the format as possible yet still reaping maximum benefit from it.

I Blog often about my good friends, David Jones and Terry Fallis, who co-host the most excellent Podcast, Inside PR. In fact, I have the distinct pleasure of introducing David Jones tomorrow when he presents: Engage! How Social Media Can……

The best thing you said is “there are no rules.” Some people try to make them, but all we can do is create something that serves our purpose, our constituents, and that we are honest about what we are doing. The nature of the social Web is that improvements/changes can be made on the fly to any suggestions made (as certainly happened in our case). It also means, as you suggested, that the definition of what is acceptable as a “blog,” or whatever you want to call any individual effort, adapts to reality on a continuing basis.

Also, on another point you made–the age of PR people being completely behind the scenes is o-v-e-r over. more and more, our pitching is in public. We are content producers. People know who we are, and we have to trust that what we are saying is compelling, valuable and legitimate.

Great show guys, longtime listener, thought I would finally come out of lurker mode!