Comments on: Inside PR #84 – Tuesday, November 6, 2007 http://www.insidepr.ca/index.php/2007/11/06/inside-pr-84-tuesday-november-6-2007/ Exploring the state of public relations Fri, 03 Feb 2012 16:33:27 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Michelle Kostya http://www.insidepr.ca/index.php/2007/11/06/inside-pr-84-tuesday-november-6-2007/comment-page-1/#comment-212241 Michelle Kostya Thu, 08 Nov 2007 14:04:02 +0000 http://www.insidepr.ca/index.php/2007/11/06/inside-pr-84-tuesday-november-6-2007/#comment-212241 Hi Terry and Dave; I wanted to leave a comment about the PR/Media relationship. As you know Terry - I work on the clientside. I recently had the opportunity to work on the PR for a non-profit organization and I saw first hand a rather sloppy job of a PR pitch (in my opinion). The pitch itself was good, but the lack of focus and research done on the media list - was horrible. The PR person I was working with basically took the Toronto database and emailed every single person on that list - regardless it seemed to me - of who they were and whether they might be interested in that type of story. Sadly, I kept my mouth shut because I figured the other team member was the pro. I did however rant about it twice on my own blog (post Pet Peeve, "Overly Comprehensive" List=75% Spam). Thanks for another very interesting show. Hi Terry and Dave;
I wanted to leave a comment about the PR/Media relationship. As you know Terry – I work on the clientside. I recently had the opportunity to work on the PR for a non-profit organization and I saw first hand a rather sloppy job of a PR pitch (in my opinion). The pitch itself was good, but the lack of focus and research done on the media list – was horrible. The PR person I was working with basically took the Toronto database and emailed every single person on that list – regardless it seemed to me – of who they were and whether they might be interested in that type of story. Sadly, I kept my mouth shut because I figured the other team member was the pro.
I did however rant about it twice on my own blog (post Pet Peeve, “Overly Comprehensive” List=75% Spam).
Thanks for another very interesting show.

]]> By: Joe Wilburn http://www.insidepr.ca/index.php/2007/11/06/inside-pr-84-tuesday-november-6-2007/comment-page-1/#comment-212091 Joe Wilburn Thu, 08 Nov 2007 07:04:48 +0000 http://www.insidepr.ca/index.php/2007/11/06/inside-pr-84-tuesday-november-6-2007/#comment-212091 Hello guys, I'm glad you brought up the adversarial relationship between PR practitioners and journalists. It reminded me of a recent "meet-the-media" event in one of my classes. The journalists stated (rather emphatically) that they never use media releases in their work. Contrast this statement with what our coordinator stated earlier that the best compliment to our abilities would be to have our media release quoted verbatim in a news piece. You can imagine the 32 perplexed faces in the crowd. Clearly the journalists were there to network with the "future generation" of PR practitioners. I'm already getting a glimpse at the relationship between PR and journalism. Love the show guys, keep it up! I'm a regular listener. Joe (Niagara College postgraduate student) Hello guys,

I’m glad you brought up the adversarial relationship between PR practitioners and journalists. It reminded me of a recent “meet-the-media” event in one of my classes. The journalists stated (rather emphatically) that they never use media releases in their work. Contrast this statement with what our coordinator stated earlier that the best compliment to our abilities would be to have our media release quoted verbatim in a news piece. You can imagine the 32 perplexed faces in the crowd. Clearly the journalists were there to network with the “future generation” of PR practitioners. I’m already getting a glimpse at the relationship between PR and journalism.

Love the show guys, keep it up! I’m a regular listener.

Joe (Niagara College postgraduate student)

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