Comments on: Inside PR #95 – Tuesday, January 22, 2008

By: Amy Cole

Amy Cole — Tue, 29 Jan 2008 21:21:21 +0000

Great discussion … lots to think about. Good point about “believing in it” as a way to motivate folks to incorporate stakeholder measurement into programmes. Think MRP is a great example of that process …

By: Alan Chumley

Alan Chumley — Tue, 29 Jan 2008 19:51:45 +0000

@ bob,

Potential to impact yes, but not actual impact, unless you test for it.

But agreed, looking for critic, analyst, stakeholder voices in media converage via media content analysis is critical.

Also important, I think, is to look at the inter-relationships and interconnectedness between stakeholders and groups via methods like social networking analysis:

http://www2.hillandknowlton.com/commsmapping/

…and not just as a snapshot in time but looking at trends over time.

By: bob Crawshaw

bob Crawshaw — Sun, 27 Jan 2008 04:31:22 +0000

Great show and comments on measuring the success of stakeholder management.

You can also meaure the impact through media analysis of the frequency, what, how and when your stakeholders are speaking about your issue through the media.

Cheers and really enjoyed the podcast on pro bono PR…thanks for picking up the issue.

By: David Jones

David Jones — Fri, 25 Jan 2008 15:32:26 +0000

Poor Terry. Busted again.

By: Terry

Terry — Wed, 23 Jan 2008 18:15:38 +0000

Of course, you’re right! Thanks Sallie…

By: Sallie Goetsch (rhymes with "sketch")

Sallie Goetsch (rhymes with "sketch") — Wed, 23 Jan 2008 02:36:08 +0000

A PRoper English tip: Surely it should be “Try to get it right”?