Comments on: Inside PR #96 – Tuesday, January 29, 2008

By: PR Conversations » Entertaining the “R” word. Will you embrace, spin or hide from that elephant in the room?

Mon, 31 Mar 2008 20:04:55 +0000

[...] Roles for PR in a Recession (PR for the People) (In this post Tom Reidt references the Inside PR #96 podcast. The “recession” segment can be found at the 7:21 [...]

By: Michael Netzley

Michael Netzley — Thu, 31 Jan 2008 13:39:19 +0000

Hi Terry and Dave. Thanks for another week’s worth of great insights. For anyone interested in the full version (in addition to the audio summary), I have posted it at CommunicateAsia (http://communicate.os3.sg/?p=99).

Have a great week!

By: Michelle Sullivan

Michelle Sullivan — Thu, 31 Jan 2008 00:08:35 +0000

lol @ 1800 number and steak knives

By: Josh Turner

Josh Turner — Tue, 29 Jan 2008 22:14:31 +0000

I should have included “next generation.” Whenever I see that term I think of Pepsi ads from the 80s.

By: Alan Chumley

Alan Chumley — Tue, 29 Jan 2008 20:21:31 +0000

@ Deborah,

Absolutely spot on when you say that just because client don’t ask for measurement that doesn’t mean we shouldn’t offer it up. Totally agree.

And, you’re bang on when you point out that it really starts with measurable objectives. If you don’t–so goes my cheesey saying–it’s like driving a car with no GPS, no speedometre, and no gas guage. Sure you can move but you’ll get into trouble at some point.

And, if we think about measurement before we put pen to planning paper, then we can build in / on some tactics that can help us arrive at some metrics. Even low-end, cost-effective metrics.