This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.
Find the article here.
00:50 Dave opens the show
02:00 Dave starts the discussion on this week’s topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg
03:33 The panel talks about the relationship of PR to the C-Suite
07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:
- Encouraging ethical practices
- Reputation management
- Contributing to organizational success
13:06 Julie talks about shopping a release
15:57 Dave brings up measurability
17:16 Martin talks about PR’s current measurement tools
18:28 Julie talks about lift
22:16 Julie discusses the Study’s findings on Agencies of Record
28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies
32:09 Dave wraps the show
This week’s episode was produced by Samantha Lovelace.