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This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.

Show Notes

00:28 Terry opens the show.

02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.

04:07 Brendan explains how JournalistSource.ca works.

05:10 Brendan talks to JournalistSource.ca‘s competition. (Ref: HaroPr Leads)

07:18 Brendan talks about feedback they have been receiving.

11:00 Bob wraps up the interview.

11:29 Terry does a little promo for JournalistSource.ca.

14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.

15:21 Terry talks about IPR numbers.

16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.

20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.

23:30 Martin talks about how Palette is working towards reducing e-waste.

26:11 Martin and Terry take a look at the email pitch.

30:06 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments

  1. […] Inside PR – A frequent topic of discussion in this era of using social media for PR purposes is how best to pitch. Is the phone still feasible? How about email? On the latest Inside PR, Terry Fallis and Martin Waxman discuss the email pitch. They also feature an interview from Bob LeDrew (who is making the podcast rounds lately!). Marketing Over Coffee – At the Bryan Person goodbye meetup in Cambridge this week, several attendees were gearing up to attend the Affiliate Marketing Summit, one of the topics up for discussion on Marketing Over Coffee this week. They also teach you how to fight the “conference crud.” For Immediate Release – On Monday’s show this week, Shel and Neville discussed the somewhat controversial (my endorsement of one blog cost me a reader!) and much-discussed PR Week Blog Contest. They also cover a recent SNCR report on social media and influence, and latest way to pitch: by video. On Thursday’s show, they cover some of the recent scandals coming out of the Olympics, including the “visual trickery” of the opening ceremonies. PRobecast – In a very apropos show (hey, I rhymed!) considering the whole “PR is dead/No it’s not” kerfuffle of this week, Tim Alik and Rob Capra go over the top ten PR myths by taking the anti-PR view. The phone is useless! Social media is new! Live-tweeting at conferences is worthwhile! […]

  2. […] Inside PR – A frequent topic of discussion in this era of using social media for PR purposes is how best to pitch. Is the phone still feasible? How about email? On the latest Inside PR, Terry Fallis and Martin Waxman discuss the email pitch. They also feature an interview from Bob LeDrew (who is making the podcast rounds lately!). Marketing Over Coffee – At the Bryan Person goodbye meetup in Cambridge this week, several attendees were gearing up to attend the Affiliate Marketing Summit, one of the topics up for discussion on Marketing Over Coffee this week. They also teach you how to fight the “conference crud.

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