00:30 Dave introduces the show.
01:56 Dave reads a comment from Nathaniel Ragan.
04:58 Dave reads a comment from Robert Moffat.
05:53 Dave introduces the main topic of discussion for this Inside PR.
11:23 Dave describes what a key message is.
15:13 Dave reviews steps to writing Key Messages:
19:05 Assembling the facts/proof points
20:51 Testing the messages
22:35 Rehearsing the conversation
27:16 Training the spokes person on the Key Points
31:10 Dave talks about Q&A documents.
33:16 Dave sums up the steps to writing key messages.
34:54 Dave wraps up the show.