Inside PR #125 – Wednesday, August 20, 2008
Posted by Terry on August 20th, 2008
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This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat.
Show Notes
00:30 Dave introduces the show.
01:56 Dave reads a comment from Nathaniel Ragan.
04:58 Dave reads a comment from Robert Moffat.
05:53 Dave introduces the main topic of discussion for this Inside PR.
06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008.
11:23 Dave describes what a key message is.
15:13 Dave reviews steps to writing Key Messages:
15:56 Planning
19:05 Assembling the facts/proof points
20:51 Testing the messages
22:35 Rehearsing the conversation
27:16 Training the spokes person on the Key Points
31:10 Dave talks about Q&A documents.
33:16 Dave sums up the steps to writing key messages.
34:54 Dave wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
February 19th, 2010 » 3:50 pm
[...] the SEC’s shift to online reporting (including a shout-out to CustomScoop VP Jen Zingsheim). Inside PR – On their latest episode, David Jones and Julie Rusciolelli cover the keys to good [...]