Inside PR #130 – Wednesday, September 24, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.

Show Notes

00:27 Terry opens the show.

2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.
*Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on Itunes. We are looking into it.*

5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).

10:06 Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.

10:33 Martin talks about WOM.

11:03 Terry talks about WOM.

11:56 Terry reads from Agent Wildfire’s website.

12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.

14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.

17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell‘s book, The Tipping Point.

22:50 Terry mentions Sean Moffitt’s involment with WOMMA and his blog Buzz Canuck.

23:45 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #129 – Wednesday, September 17, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #128 – Wednesday, September 10, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine.

Show Notes

00:28 Terry opens the show.

01:25 Terry introduces a comment from Volodymyr Dehtyarov.

02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients.

05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts.

06:16 Martin discusses the first category; time tracking.

08:56 Julie talks to time tracking.

11:42 Terry talks to time tracking.

18:50 Terry introduces the next category; media monitoring tools.

19:07 Julie discusses her preferred tools for media monitoring.
1. Google
2. Infomart
3. Cision

21:28 Martin talks to media monitoring.

25:19 Terry introduces the third category; media list development tools such as MediaNetCentral.

26:10 Martin talks to media list tools.

28:22 Julie talks to media list tools.

29:39 Martin discusses subscription tools including Media Relations Rating Points.

30:58 Julie talks to project management tools she uses.

32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn.

34:13 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #127 – Wednesday, September 3, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.

Show Notes

00:31 Dave opens the show.

01:22 Martin introduces the week’s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).

02:23 Terry introduces the first best practise: Honesty.

04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.

12:38 Martin introduces the second best practise: Conversation.

15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald’s Corporate Social Responsibility Blog.

19:53 Julie asks the other’s opinions on anonymous posts

20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.

21:44 Dave introduces the fourth best practise: Measurement.

28:27 Julie introduces the fifth best practise: Commitment.

31:38 Dave talks to commitment.

34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.

35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.

35:39 Terry Closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.