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This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.
00:27 Terry opens the show.
2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.
*Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on Itunes. We are looking into it.*
5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).
10:06 Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.
10:33 Martin talks about WOM.
11:03 Terry talks about WOM.
11:56 Terry reads from Agent Wildfire’s website.
12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.
14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.
17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell‘s book, The Tipping Point.
22:50 Terry mentions Sean Moffitt’s involment with WOMMA and his blog Buzz Canuck.
23:45 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.