Posted by Terry on October 29th, 2008 2 Comments
00:25 Dave opens the show.
02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the “grunt” work?
04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.
06:56 Martin talks about maintaining your skills.
11:48 Dave discusses people who may be good at PR, but not at managing.
15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.
16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility.
17:46 Julie talks about delegating authority, but not responsibility.
18:48 Julie introduces the second tip: Get under the skin of the client.
21:32 Martin discusses a third tip: Listening and questioning.
22:32 Dave gives a run-down of things that are important.
25:14 Julie discusses the need for senior practitioners to lead.
27:48 Dave mentions a credo he has which came out of a review with Joe Thornley. The Three “D’s”:
1) Delegate 2) Demand 3) Deliver
29:27 Julie mentions a fourth “D”: Do.
29:54 Martin closes the show.
This week’s episode was produced by Janna Guberman.