Inside PR #135 – Wednesday, October 29, 2008

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the “grunt” work?

Show Notes

00:25 Dave opens the show.

01:00 Dave reminds us about Talk is Cheap, Centennial College‘s unconference, on November 12. Inside PR will be recording a show at the conference in front of an audience.

02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the “grunt” work?

04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.

06:56 Martin talks about maintaining your skills.

11:48 Dave discusses people who may be good at PR, but not at managing.

15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.

16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility.

17:46 Julie talks about delegating authority, but not responsibility.

18:48 Julie introduces the second tip: Get under the skin of the client.

21:32 Martin discusses a third tip: Listening and questioning.

22:32 Dave gives a run-down of things that are important.

25:14 Julie discusses the need for senior practitioners to lead.

27:48 Dave mentions a credo he has which came out of a review with Joe Thornley. The Three “D’s”:
1) Delegate 2) Demand 3) Deliver

29:27 Julie mentions a fourth “D”: Do.

29:54 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #134 – Wednesday, October 22, 2008

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.

Show Notes

00:26 Martin opens the show.

01:29 Martin mentions that Talk is Cheap, Centennial College‘s unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.

02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.

07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.

08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.

09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have provided social media marketing examples and links in the right way.

11:00 Martin talks to blogger relations.

11:16 Dave talks to blogger relations.

13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.

14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.

15:55 Dave mentions that you have to ask yourself if you are “F.B.O.” (the First, Best or Only). You have to ask yourself what your story is and how you are unique.

20:20 Martin discusses how to reach the people you want to reach (such as media people).

24:46 Dave discusses having modest expectations.

26:49 Dave mentions Mabel’s Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.

28:10 Martin talks about trends.

30:17 Dave mentions the CBC show Dragon’s Den, where people come in and pitch their business ideas to potential investors.

31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.

32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.

33: 39 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #133 – Wednesday, October 15, 2008

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving “Turkey Drop”.

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into insideprcomments@gmail.com.

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd’s post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #132 – Wednesday, October 8, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman‘s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media’s tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33: 05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #131 – Wednesday, October 1, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook
,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.