Inside PR #148 – Wednesday, January 28, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.

00:26 Terry opens the show

01:24 Terry notes that Guy Skipworth has started a blog called “The Big Canadian Picture”.

01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called “A Call for Class”  which deals with etiquette in communications and in your everyday business life.

02:33 Martin explains that Louise is certified by the Protocol school of Washington.

04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.

05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.

06:41 Terry reads a comment left by Jody Koehler in Holland.

07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you’re approaching.

08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.

10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.

12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.

24:28 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #147 – Wednesday, January 21, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, and Martin Waxman present an interview done by Guy Skipworth. He talks with Kim Geiger, an intern at Scotiabank. They also welcome comments from Terry Flynn and Keith McArthur.

Show Notes:

00:26 Martin opens the show

01:00 Dave mentions some comments they have received. The first from Terry Flynn, on Inside PR #145’s mention of Paul Bates.

03:34 Dace introduces a comment from Keith McArthur.

04:08 Dave and Martin discuss Keith’s comment.

08:19 Martin introduces Guy Skipworth‘s interview with Kim Geiger.

09:02 Guy Skipworth interview’s Kim Geiger.

20:24 Martin discusses the interview and mentions what he looks for in an intern.

28:29 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #146 – Wednesday, January 14, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the next steps for journalists who have been laid off and how these layoffs will affect the PR profession and welcome a comment from Steve Mullen.

Show Notes:

00:27 Terry opens the show.

00:54 Terry and Dave introduce a comment from Steve Mullen of EndGame PR in Richmond, Virginia.

01:29 Steve Mullen comments on the proper length for podcasts.

02:42 Terry discusses his thoughts on the length of podcasts.

03:51 Martin discusses length of podcasts.

04:31 Dave talks to length of podcasts.

10:07 Terry introduces the discussion topic for the show: How will the layoff of journalists affect those in the PR profession and the journalists themselves.

11:52 Martin discusses the question of where journalists will go.

14:20 Terry talks about journalists crossing over to PR.

15:20 Dave discusses journalists crossing over to PR.

18:23 Terry discusses what life will be like for the journalists who are left at their companies.

22:16 Dave discusses how this changes everything in the PR world.

22:05 Martin discusses how this changes things in the PR profession in terms of things moving online.

29:56 Terry closes the show.

30:10 Terry mentions that next week there may be an interview with Guy Skipworth.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #145 – Wednesday, January 7, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the notion of messages and messaging.

Show Notes:

00:27 Dave opens the show.

00:52 Dave congratulates Terry on the “Podcasting is Dead” show with Joe Jaffe.

02:18 Dave mentions Julie‘s farewell post.

02:44 Dave introduces the main topic of discussion: The notion of messages and messaging, based on what Phil Gomes of Edelman wrote on his blog.

15:12 Terry discusses the positive role of social media in messages in PR.

17:01 Dave brings up the topic of the ability to be an effective communicator or spokesperson.

21:29 Dave mentions Paul Bates as an example of an ideal spokesperson.

27:25 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.