Comments on: Inside PR #152 – Wednesday, February 25, 2009 http://www.insidepr.ca/index.php/2009/02/25/inside-pr-152-wednesday-february-25-2009/ Exploring the state of public relations Thu, 09 Feb 2012 12:08:09 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Sarah Bannoff http://www.insidepr.ca/index.php/2009/02/25/inside-pr-152-wednesday-february-25-2009/comment-page-1/#comment-513614 Sarah Bannoff Sat, 28 Feb 2009 18:58:07 +0000 http://www.insidepr.ca/?p=463#comment-513614 I wanted to respond to the comment that many companies resist social media because of the attendant risk that people will express unfavourable opinions about their brand, and they will lose control over their messages. Many studies in psychology have shown that people are more persuaded by two-sided arguments than by one-sided arguments alone. This is because when you acknowledge the arguments against your position, you have the opportunity to counter them. Most people recognize that no brand is perfect. The best strategy is not to quell or ignore negative discussion of your brand, but to be ready to respond to objections. Far from destabilizing your organization’s reputation, engaging in social media in this way can strengthen your credibility in a very real way. Absolute control over messaging is dead. The discussion is already underway online. The question is no longer “Should we respond in social media?” but “What will our response be?” ~ Sarah Bannoff I wanted to respond to the comment that many companies resist social media because of the attendant risk that people will express unfavourable opinions about their brand, and they will lose control over their messages.

Many studies in psychology have shown that people are more persuaded by two-sided arguments than by one-sided arguments alone. This is because when you acknowledge the arguments against your position, you have the opportunity to counter them.

Most people recognize that no brand is perfect. The best strategy is not to quell or ignore negative discussion of your brand, but to be ready to respond to objections. Far from destabilizing your organization’s reputation, engaging in social media in this way can strengthen your credibility in a very real way.

Absolute control over messaging is dead. The discussion is already underway online. The question is no longer “Should we respond in social media?” but “What will our response be?”

~ Sarah Bannoff

]]> By: Boston PR firm http://www.insidepr.ca/index.php/2009/02/25/inside-pr-152-wednesday-february-25-2009/comment-page-1/#comment-512729 Boston PR firm Wed, 25 Feb 2009 20:28:45 +0000 http://www.insidepr.ca/?p=463#comment-512729 Great audio discussion. I definitely think PR is changing and more PR firms seem to be jumping on the social media bandwagon, which I think is a smart idea. It definitely seems to be a new area that's generally working for most. Timothy Great audio discussion.

I definitely think PR is changing and more PR firms seem to be jumping on the social media bandwagon, which I think is a smart idea. It definitely seems to be a new area that’s generally working for most.

Timothy

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