Posted by Terry on March 18th, 2009
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00:28 Terry opens the show.
00:57 Housekeeping note: Terry explains why Inside PR #154 has not yet appeared on iTunes.
03:38 Martin introduces the show topic for this week: managing an agency through the recession.
06:38 Terry begins a review of the ways in which agencies bill their clients and how that may change during a recession.
13:29 Terry introduces a discussion on the challenging concept of value billing.
20:08 Terry shares some techniques on cash-flow managment for PR agencies.
28:40 Terry opens a discussion about the most valuable resource any PR agency has: it’s people.
34:18 Terry announces that next week’s episode of Inside PR marks the show’s 3rd anniversary!
35:11 Terry closes the show.
This week’s episode was produced by Sarah Laister.