This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.
00:26 Martin opens the show
02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.
02:58 Martin introduces the first sign: When you love your job but hate going into work
05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot
06:38 Martin discusses the third sign: Taking the little things too seriously
10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency
14:08 Martin discusses the last sign: An entrepreneurial calling
20:09 Martin recaps the five signs you should start your own PR business.
21:20 Martin and Julie close the show
This week’s episode was produced by Janna Guberman.