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0:20 Martin opens the show.
1:09 Gini introduces herself and talks about getting involved with Inside PR.
2:11 Joe introduces himself.
3:01 Martin suggests they discuss how they hope to shape the show.
5:18 Martin brings up a recent blog post by Jason Falls about how small businesses are approaching social media.
6:57 Gini explains how small business owners can use social media.
7:42 Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.
10:42 Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.
12:25 Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.
13:24 Gini gives three pieces of advice to small business owners about using social media.
16:00 Joe kicks off the -30- segment.
19:51 Martin wraps up the show.
This week’s episode was produced by Yasmine Kashefi.