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This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at insideprcomments@gmail.com

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the insideprcomments@gmail.com address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments

  1. I have to admit that I didn’t get the chance to listen to the whole show but it was interesting to hear what you were talking about four years ago since I am newer listener to the show.

    I was really interested to hear about the idea of boosting PR/Comm profile in business schools because I completed an MBA (specialized in marketing and business strategy) at UBC about a year ago and there wasn’t much emphasis on PR or Communications in my program.

    We had a lively demonstration one day about dealing with the media in a crisis and there was lots of great learnings from that, but not much else. I did the classic business plan project at one point and used PR as a huge part of my overall marketing/communications strategy but felt that it didn’t receive the attention it deserved.

    Afterall, I didn’t see a single mention of anything related to PR in any other presentations I saw. Everyone else seemed to choose to outline a strategy that only spoke about marketing communications.

    Now that I have re-approached the workplace with a fresh, higher level understanding of marketing and business strategy in general, I can’t help but notice how the lack of PR/Comm discussion in the program is definently a weakness, as I’m sure it is for most schools.

    Do you think anything has changed in the last 4 years? Why or why not?

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