0:30 Martin opens the show.
1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.
3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.
4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.
6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.
7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.
8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.
9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.
10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.
13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.
16:05 Martin announces the last trend of the episode: The reemergence of Wikis.
19:40 Martin recaps the trends discussed in this week’s episode.
20:35 Martin closes the show.
This week’s episode was produced by Yasmine Kashefi.