Inside PR 2.40 – Taking it to the people
Posted by Yasmine on February 9th, 2011
It’s the week after the snowstorm – and Inside PR is digging out from under the snowbanks – or at least Gini Dietrich is.
Lots to talk about this week
Joe observed a pair of extraordinary presentations by Linda Williamson and Elena Yunusov from the Office of the Ombudsman of Ontario and Scott Mills from Toronto Police Services that dealt with the demonstrations and conduct of the police during last summer’s G20 Summit in Toronto. Both the Ombudsman and Toronto Police Services use social media – and both were remarkably candid about their experience and the lessons they learned.
Gini takes us through the Kenneth Cole #Cairo fiasco on Twitter. Gini reminds us that companies trying to raise their profile through stunts should remember that all PR is not good PR. Martin draws on his background in comedy to point out that gallows humour is a tough thing to pull off. I suggest that hashtag for Kenneth Cole’s tweeting should have been #Crass.
And to close out the show, Martin talks about Twitter’s appearance in a recent episode of Gray’s Anatomy. Martin, is Gray’s Anatomy still on the air?
Join us at Podcamp Toronto
We’ve scheduled a live Inside PR recording on February 26 at Podcamp Toronto. If you’re planning to attend Podcamp, please join us to take part in the live recording.
Let us know what you think
Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Joe Thornley, and Gini Dietrich on Twitter.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Yasmine Kashefi.
Posted to PR
February 9th, 2011 » 16:14
Thanks for doing this, Joe. And yes, Gray’s Anatomy is on the air… You’ll have to catch up with some DVDs
February 9th, 2011 » 17:31
[...] one of the things we talk about on Inside PR 2.40 – as well as the Gov 2.0 conference Joe attended and Gini’s take on Kenneth [...]
February 9th, 2011 » 18:25
Yes, Grey’s Anatomy is still on the air! Jeez.
February 9th, 2011 » 20:13
Hi I’m Megan Getter, and I’m a student of Prof. Barbara Nixon at Florida Southern College.
With regards to Kenneth Cole’s ‘Egypt’ tweet, if it was calculated then, Groupon used the same strategy. The now infamous Tibet commercial caused a lot of outcry. I found a CNBC article that interviewed the ad exec who created the spot.
He said they elicited the response they wanted with over 50,000 new sign-ups. What does this response say about the American Super Bowl viewing public?