David Jones (and so will you) will be very happy that Gini Dietrich got a new recorder. Now MUCH better sound for you!
- Don’t lie
- Don’t spam
- Don’t overpromise
- Don’t pretend something is what it isn’t
- Be creative
- Remember yours isn’t the only story out there
- Know where you stand in the grand scheme of things
- Do what you say
- Say thank you
These commandments are ethical-based and are a great reminder that spin sucks and bad PR is bad PR. Smiling goes a long way, which Gini discovered when a University of Michigan study was released showing bad moods are as contagious as the common cold.
It’s so easy to spread your bad mood around through email and the social web and we talk about how, as leaders, we need to be very cognizant of how we behave not only affects the people in front of us, but also morale and culture that can have a last effect. When is online conversation appropriate and when is it better to get out of your office and actually talk to people?
Don’t forget we’re recording live at PodCamp in Toronto THIS Saturday! We hope to see you there.
Do you have comments? Send us an email or an audio comment to firstname.lastname@example.org, join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Joe Thornley, and me on Twitter.
This week’s episode was produced by Yasmine Kashefi.