This week, we record on Monday rather than Friday which gives us an extra two days to make the podcast even more timely…
Gini starts off by noting Twitter is planning to cut down on spam, and that includes those #FollowFriday or #FF tweets with long lists of @names and nothing else. She says people will have to look at new ways to approach #FF. She chooses to write a weekly blog post featuring reasons to follow someone, like this one for Shel Holtz.
She goes on to mention Facebook’s new questions app, which apparently everyone has but Martin. Joe asks a question on FB and within four minutes gets 11 responses. (Note: by responding to Joe’s FB Q, Martin’s feature is enabled). The way it works is you can pose a question, add answers folks can select, or let people provide their own answer. Gini feels it could be a good tool for market research and points out one change similar to a Quora feature: no one should be able to edit your question or answer. Currently, Facebook questions allows other users to edit the question and answers, this can result in your question longer representing your original point. Joe says he likes the social element of Quora and isn’t sure about the value of the FB experiment.
Martin recaps a recent post about what to look for – and what to avoid – when you’re choosing an agency. Joe mentions he feels the post points out that social media is in the broader context of overall effective communications, which is where it should be.
Joe announces that (sadly), our talented producer Yasmine Kashefi is leaving Thornley Fallis to go client-side. Yasmine has done a superb job on the show and we all want to thank her and wish her all the best! We’ll miss you and hope you’ll send us some comments and thoughts.
Do you have comments? Send us an email or an audio comment to email@example.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.
This week’s episode was produced by Kristine Simpson.