Posted by Gini Dietrich on October 6th, 2011
Last week we had a really good comment from Yasin Akgun.
Hi guys. I was wondering whether you could answer my question in your next show:
I’m managing the Twitter presence for a B2B company and was wondering whether I am being naive in thinking that Tweets praising or being positive about other brands’ products is OK and good BR (business relations) as well as PR. For example “just seen the Incentive range from Rival Company, stunning stuff!”
I hope the question isn’t one of these where I go back and think “wow how naive was I”. I just believe in fostering good relations with other organisations regardless of the stereotypical negative business attitude of “us and them, theyre our rivals”.
So Martin Waxman begins the discussion by asking, ”Should you be tweeting positively about your competition?”
The discussion is lively as we don’t all agree.
Joe Thornley has a point about the early days of social media and how we all shared freely…until we realized we could make money from teaching companies how to incorporate the social tools into their larger marketing programs.
He goes on to say the business world doesn’t see competitors as friendly and, when you give away too much information, they consider you naive. He said he’d rather be silent than compliment or diss them.
Gini Dietrich disagrees and says, while social has allowed her to gain credibility and thought leadership in order for Arment Dietrich to compete with the global PR firms, it was Counselor’s Academy that made her realize there are benefits in working with your competition, instead of against it.
And Martin balances the two by discussing the difference between friendly and cutthroat competition.
He also suggests that complimenting your competition online is really a business decision your company leaders need to make and not something you can do without discussing with them first.
We also learned some very sad news. Barbara Nixon, a friend to all three of us, and long-time Inside PR listener, learned last week that her 22 year old son, Kyle, passed away unexpectedly. Our hearts go out to her and her family right now.
Reminder: Inside PR will be recording live from the PRSA International Conference in Orlando on October 16 and 17. We’ll also be interviewing speakers and participants. So, if you’re planning to be there, let us know and we will grab a sound bite with you.
And, RSVP for the TweetUp on Monday, Oct. 18. The first drink is on us!
Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to firstname.lastname@example.org, join the Inside PR Facebook group, leave us a comment here, message us @inside_pron Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.
This week’s episode was produced by Kristine Simpson.