Inside PR 2.92: Is it social media or social business?

We start with some exciting news about Inside PR’s new partnership with PRSA.  We’re heading to New York in early April to join them as the official podcaster of the PRSA Digital Impact conference.  They’ve got a great line-up of speakers and we’re planning to record a number of interviews with social media influencers that we’ll use on future shows.  Stay tuned for more details…

This week, we feature an interview with Giovanni Rodriguez that roving reporter Martin conducted at SXSW.  Giovanni is the person who introduced both Joe and Martin to social media at Counselors Academy in 2005. He’s been the managing partner at his own agency and is currently a consultant at Deloitte. And he’ll be presenting at the Digital Impact conference.

Giovanni talks about social business and what differentiates it from social media.  He believes social media as a term was always limiting because it forced the discipline into a marketing corner.

He goes on to say that social business is more inclusive in that it asks the question, how can people use these technologies and best practices to engage and empower their constituencies? These could include anyone in your network, your customers, employees, partners in your ecosystem.

He’s seeing new type of professional emerging; one that will offer offers a suite of services similar in scope to management consulting: strategy, discovery, benchmarks and road-mapping.

And Giovanni wonders whether or not intermediaries – that is, the role played by agents – will be eclipsed by trusted counselors and advisors.

Gini agrees the role of PR agencies is changing and that we need to move beyond impressions, understand an organization’s goals and develop programs that drive business results.

Joe thinks PR people are well positioned for the change Giovanni describes as we’ve been involved in monitoring and measurement, analysis, insight and strategy for quite some time and have a good understanding of the landscape and how to navigate in it.

What do you think?

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR 2.91: We talk of many things

This week, Gini Dietrich, Martin Waxman and Joseph Thornley talk about new social management tool Jugnoo, tablet computers, Facebook timelines for pages and a new feature in social media measurement tool Sysomos.

Last week we reported that Jugnoo, a new social media management console service had launched in open beta. We received a comment from Danny Brown telling us we pronounced it wrong. Oops. And Gini and I talk about when a service like Jugnoo should ask potential users to install a plug in or open access to a user’s Website data.

We also talk about the rapid adoption of tablets in the workplace. Two years ago, we considered our notebook computers to be the go-to mobile devices. Today, we each use a tablet computer. We wonder how long it will be before we will be able to reduce the number of devices. The limiting factor on this is the evolution of tablets to include both the hardware and software to support all the content creation we want to do.

Timelines for pages is being rolled out to all users at the end of the month. Gini is keen on timelines. She’s watched as content that she had long ago posted to the Arment Dietrich page had resurfaced. Old content becomes more accessible. Joe is skeptical of the value of timelines for small businesses. Many small businesses have limited resources to devote to social media. And it seems to him that corporate page owners will have to devote considerable energy and resources to keep their content fresh. And this may not be a priority for may businesses.

Finally, we talk about the integration of Google Analytics into Sysomos’ Heartbeat social media monitoring service. A nice addition that makes a good service better.

What do you think? Are we on the right track? Missing something? Do you have a different view?

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Katie Charbonneau. Inside PR producer: Kristine Simpson.

Inside PR 2.90: We indemnify you

First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how to schedule them and how to measure the results.  It also has a Social Advisor tool that acts like a virtual consultant and answers the question: what do you do next?

Jugnoo offers social search monitoring, reputation management, engagement, video creation from inside the platform, social commerce and analytics all under one roof. And there’s more to come.  Good luck to Danny Brown and Hessie Jones, who are both involved.

Martin kicks off the next segment by introducing a comment about Pinterest from listener Petra Opelova.

Gini talks about Pinterest’s copyright issues and how the company’s terms of service puts the onus on the user. As a result, people need to be careful about the items they’re pinning, because all the liability could fall on them.

Joe believes adhering to copyright is important and buys the images he uses on his blog and other sites. However, he says unless a person makes a concerted effort to ensure they own the items they’re sharing online, they’re at risk of violating copyright.  Joe compares Pinterest’s terms of service to the indemnity clause many large corporations add to their contracts, thereby shifting the risk from the company that has the resources to the small business it’s working with.

Do you adhere to copyright when you’re sharing online? What do you think about Pinterest’s terms of service and indemnity deflection? We’d love to hear from you.

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Katie Charbonneau. Inside PR producer: Kristine Simpson.

Inside PR 2.89: We Love Pinterest!

This week on Inside PR, we discuss Tony Clement’s visit during Third Tuesday. We also chat about the pros and cons of Pinterest and begin to touch on the copyright issues (which we’ll focus on in a subsequent episode).

Open Government and Social Media

If you know Joe Thornley, even peripherally, you know his life’s work has been dedicated to open government and Canadian politics. Because of that passion, he was able to secure Tony Clement for Third Tuesday last month (which I discovered rarely happens on the third Tuesday of each month).

Tony, for those of you non-Canadians, is a federal politician, president of the Treasury Board, Minister for the Federal Economic Initiative for Northern Ontario (FedNor), and Member of Parliament of the Conservative Party.

He discussed open government, social media, and transparency for politicians.

Joe, who doesn’t agree with Clement’s policies, found himself really respecting the conservative politician, whose methods he admires.

And Martin Waxman added how Clement talked about how he’s using social media to be human, authentic…and himself. He has a plea for all citizens as other politicians get on the social bandwagon.

Pinterest

I LOVE PINTEREST!

A tool with endless possibilities, it reminds Joe of the early days of Twitter, when the platform left it to us to make it what we wanted it to be instead of trying to cram us into something they wanted it to be (cough, Google+, cough).

We discuss how to use it both personally and professionally, as well as a couple of case studies that show sales conversions early on.

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We’d love to hear from you. Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Gini Dietrich, with extremely detailed notes from Kristine Simpson.