Inside PR 3.10: Check-in with the Founder of Foursquare and the Role of Agency and Client

Well ladies and gentlemen, this is our last episode of the summer series of interviews. Next week, you get to hear all three voices of the Inside PR team: Martin Waxman, Gini Dietrich and Joseph Thornley.

This week, Martin catches up with Dennis Crowley, co-founder and CEO of Foursquare , at SXSW in Austin, Texas. Martin and Crowley talk about how far Foursquare has come, what they plan on doing next year and the amazing stuff they are doing with big data.

Martin also catches up with Doug Haslam, Client Services Supervisor at Voce Communication Architecture, at the PRSA Digital Impact Conference. Martin and Doug talk about the relationship between agency and client and the roles each should fulfil.

They also talk about data and trends. Doug says “data lies, trends don’t.” It is important to look at data over a period of time watching where the spikes and lows are to determine what works and what doesn’t.

Doug also shares his views on infographics. He has two Pinterest boards, one called Infographics I like and the other Infographics Crimes Against Humanity. Just remember, Doug says “if you make me scroll I will troll.”

Until next week!

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.

Inside PR 3.09: Martin Waxman at the Social Capital Conference

We’re almost finished our summer series of interviews (and will be back recording new shows next week!). And we’ve been fortunate to talk with some very intelligent and interesting people in our industry.

This week, we air Martin Waxman‘s interviews with three presenters at the Social Capital Conference in Ottawa this June.

The conference blended formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Martin was thrilled to be the keynote speaker. The crowd sure loved him, because he started trending in Ottawa on Twitter. Go Martin!

Martin caught up with Tanya Snook, a web and social media strategist for the Government of Canada, also known as @spydergrrl on Twitter. They talk about Tanya’s presentation which concentrated on five ways not-for-profits can successfully engage in social media.

Martin also spoke with Kat Inokai, whose Trying Times blog is featured on YummyMummyClub. They talk about Kat’s experience about blogging on subjects that are very private in her life. Some believe she is too open. Kat and Martin explore her story and discuss privacy for bloggers.

And finally, Martin interviewed the closing keynote speaker at the Conference, Heather Greenwood Davis, a writer with more than 15 years of journalism experience in traditional media. Recently, she just got back from a year travelling around the world with her husband and two young boys. Martin and Heather discuss how she used social media to keep in touch with family and enhance her experience abroad. You can read about her travels on her blog.

Thanks to all three ladies for their time and wisdom.  And thanks to all the organizers of Social Capital!

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.

Inside PR 3.08: Rob Flaherty and the PRSA 2012 International Conference


This week, we air a special episode of Inside PR. Martin Waxman catches up with Rob Flaherty, the co-chair of the PRSA International Conference and CEO of Ketchum.

The 2012 International Conference takes place in San Francisco between October 13 and 16 and focuses on the intersection of technology and media. Here’s where to go to register online.

Flaherty talks about his role, and how he, along with his co-chairs Jack Martin, Global Chairman & CEO, Hill+Knowlton Strategies and Janet Tyler, Co-CEO & Founder, Airfoil Public Relations, worked on planning the conference. He says it took a lot of bright and intelligent people to bring together such a strong line-up for 2012.

Flaherty also talks about an exciting panel on The Agency of the Future, hosted by himself, Jack Martin, Tyler and Fred Cook, CEO of Golin Harris.

If you are attending PRSA, you may catch Martin at this panel.  You can also catch Martin at his own session, Social Media Barometer, on Sunday.

This year’s conference theme is ‘The Future is Now’, which represents how we are entering a new era of public relations and communications. Everything from radical transparency to globalization of PR.

To support the theme there will be keynotes by some of North America’s leading entrepreneurs, thinkers and innovators:

Biz Stone, Co-Founder, Twitter
Tim Westergren, Founder and Chief Strategy Officer, Pandora
June Cotte, Ph.D., Consumer Behavioral Expert
Michael Steele, Political Analyst, MSNBC

But, PRSA is not all about the keynotes, there are a variety of networking opportunities to meet other greats minds in our industry.

If you have the opportunity we encourage you to check out the conference in San Franciso between October 13 and 16. Make sure to look out for Inside PR we hope to see you there!

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.

Inside PR 3.07: Passion Combined with Measurement Make Oink Outings a Success and We Love Our Schools Clean Classrooms

As a vegetarian, I was very interested to learn more about the Oink Outings with the Minnesota Pork Producers, particularly how they care for the baby pigs to make sure they get the right nutrition as soon as they’re born so, well, they can be slaughtered and brought to your dinner table.

While they didn’t turn me back into a carnivore, this interview covers more than just public relations, results, and the Silver Anvil entry.

You’ll learn that Oink Outings are events created by the Minnesota Pork Producers and Weber Shandwick to get moms to the farm. There they learn about what the pork producers do – from farm to fork – in order to build trust for the product. The goal was to show moms it’s OK to serve pork to their families and that it can be a trusted food source.

One of the things Weber Shandwick did as part of the PR program is survey moms before and after the program. What they found is a 79 percent increase in trust after moms had been on an Oink Outing.

When asked the three things other communications professionals can take away from the program, they said: Have passion for your work, measure your efforts (before, during, and after), and have fun!

If you have passion and know how to combine that with strategy and measurement, you’ll win every time.

Have a listen…I think you’ll enjoy hearing from a Minnesota Pork Producer. Her passion is very clear during the discussion.

Also in this episode…

The “We Love Our School” initiative from Bounty left behind chalkboards that gleamed brighter, windows free of fingerprints, and desks so clean you could eat off them. By cleaning more than 2,500 classrooms across the country, “Bounty” and “clean classrooms” was on the tips of the tongues of more than 25,000 volunteers and 430,000 students.

When Bounty learned teachers were spending their own money and time on classroom cleaning and supplies, the brand saw an opportunity to put its product to use for communities and students nationwide.  Launched on Valentine’s Day last year, “We Love Our School” successfully mobilized the Bounty target audience – moms with kids in school – to launch a nationwide school cleaning initiative.

Bounty encouraged parents, students and administrators to take the “We Love Our School” pledge and vowed to help provide cleaner learning environments to help foster creativity and hands-on learning.

With a multi-faceted campaign containing a persistent message, strong sampling and “always on” social media, Bounty’s program fulfilled a need in the community and engaged consumers with its “We Love Our School” initiative.

With roving reporter Gini Dietrich (aka me), you’ll learn more about the program, the research compiled ahead of time, and the results that created clean classrooms across the country.

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.

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