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Well, it’s fall 2012, our extended summer vacation is over and we’re excited to be starting a new season of Inside PR.

We hope you’ve enjoyed our collection of interviews and want to thank our listeners for being patient and to welcome all of you back.

This week, we catch up by mentioning a few of the changes that have happened since our last recording including the fact that Google has eclipsed Microsoft as the second largest technology company by market cap. Byng is getting closer to Facebook and that’s making it a more relevant search engine. And Twitter’s closing the gates to their API and leaving some of the developers who’ve helped build the service behind.

As many of you know, Gini has just finished 25 weeks on the road, launching her new book, Marketing in the Round and she talks about some of the things she’s learned.

She said she was most surprised by the length of the process – a full year to sign a contract, write, edit, publish a book and then another few months for people to start reading and talking about it and for the authors to know if they’re making an impact. That’s very different from the instant gratification we get from blog posts and online social interactions.

She also found traditional sales measurement lacking. It takes a couple of weeks to receive reports and they only track hardcover sales and not special sales or ebooks. She says she’s used to working in a fast-paced world and publishing is more traditional and slower.

So what’s on the horizon for Inside PR?  We’re happy to be partnering with PRSA again. Joe and Martin will be at the International Conference recording video and audio interviews with some of the speakers and thought leaders. Martin’s also presenting a session called Social Media Barometer. So if you’re there, please say hi.

We’re also excited to be sponsoring MeshMarketing 2012 in Toronto.  We’ll be talking to some of the presenters including Kristina Halvorson and the organizing team and will be roving reporters at the event – which always features innovative thinkers in the social and digital space.

And we’re interested to hear from you and any ideas you have about what you’d like us to discuss.

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Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine Simpson.