We made it through December 21. The world did not end. The Mayans were wrong!

We hope you had great holidays!

This week, we talk about the predictions and trends we see for 2013.

I start the conversation with augmented reality and how those of us who create content should consider using it this year. Companies such as Layar make it easy to test some visual content with our written words. It’s an inexpensive way to see how it might work for you this year.

The other trend I like is native advertising. We talked last episode about how the lines between the disciplines continue to blur and native advertising makes that even more possible. While advertising will continue to pay for placement, PR should focus on working with our colleagues to create content that looks and feels like the site we’re visiting – from Mashable and Facebook to trade publications and blogs.

The trend Joe Thornley likes is the continued move from desktop to mobile; or the continuation of content consumption through smartphones and tablets. He says the percentage of visits from mobile on the sites Thornley Fallis manages continues to increase and the idea that we can be completely virtual continues to expand.

And Martin Waxman closes out the trends with the formalization of social media education. Of course, it’s a little bit selfish because he is at the forefront of the creation of this in Toronto, but Joe and I both agree it’s time to formalize the social web and harness the wild, wild west feeling.

So there you have it. Three very distinct, but integrated, looks at what 2013 holds for each of us.

What trends do you see coming this year?

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Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.

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