It’s Valentine’s Day and while we certainly don’t know the secret to romance, we do know that no real relationship can survive without trust.
And that brings us to today’s topic. We caught up with Roy Reid, APR, one of the partners in Consensus Communications, at the PRSA International Conference in San Francisco. Roy had just given a presentation on trust – well, actually he went beyond simple trust to describe something he called outrageous trust.
Here are three actions Roy recommends to achieve outrageous trust:
1. Take responsibility for the relationship.
2. Build from the inside out. That means always acting with integrity and producing excellent work.
3. Be consistent in your communications.
Gini references the 2013 Edelman Trust Barometer and the fact that while trust in organizations is no longer falling, it’s still low. She agrees with Roy and says you can’t be trustworthy externally unless you’re trustworthy internally too.
Joe mentions Naked Conversations and the notion that we trust people we know and can talk to and are generally skeptical of business. And if organizations haven’t spent the time to engage with their community, they won’t have much credibility or support when a crisis occurs.
What do you think organizations need to do to attain the state of outrageous trust with their customers and communities?
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