Inside PR #157 – Wednesday, April 1, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones and Martin Waxman discuss awards season in the PR world and welcome comments from listeners.

00:28 Dave opens the show.

01:03 Martin welcomes a comment from Crystal Klippenstein, regarding the role of PR practioners in the non-profit sector.

03:15 Dave welcomes a comment from Karen Ashley, regarding the old Inside PR segment, Inside PRoper English.

06:07 Dave introduces this week’s topic: awards season in the world of PR, specifically the IABC awards and the CPRS awards.

10:14 Dave and Martin discuss the common weak points they have encountered within award submission packages.

13:17 Dave and Martin both agree the more specific your objectives are, the more likely your award submission is likely to stand out.

16:40 Dave opens a discussion about the reasons PR agencies enter their work for awards.

20:43 Dave thinks that creating a nicer looking award and a more exciting award ceremony are key to chalking up more interest in submitting for consideration.

23:51 Dave sums up the top three reasons most PR agencies enter themselves for award consideration.

26:43 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #115 – Wednesday, June 11, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.

Show Notes

00:34 Terry opens the show

01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday’s Blue Jays game.

02:50 Terry talks about Third Tuesday’s in June across Canada. He asks listeners to check out Joseph Thornley’s Blog at propr.ca

03:51 Terry plugs Podcasters Across Borders

06:18 Keith Talks about CMA’s word of mouth marketing Conference: Mass to Grass

07:23 Julie talks about her participation in Luminato

09:42 Terry introduces the main topic of discussion: creativity in pitching new business

11:06 Julie talks about some tricks Maverick uses

16:38 Keith talks about a three stage process Veritas went through to pitch a client

19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada

23:36 Julie shows that experience and credentials won’t necessarily get you the win

25:28 Terry talks about the importance of connecting with a client and how important chemistry is

28:13 Terry describes TFC‘s Molson pitch and building a train set in the board room

30:32 Terry reads the comment from John Unkart of Michigan, USA

31:49 Julie, Keith and Terry respond

34:42 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #110 – Tuesday, May 6, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry’s BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry’s Website – Home of the Best Laid Plans

The News Release

Link to CBC.ca’s Ontario Today Archives

Buy The Best Laid Plans Online

Amazon.com

Amazon.ca
chapters.indigo.ca

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media’s impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

Inside PR #109 – Tuesday, April 29, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry’s appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson – Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal – turning the bad guys (gov’t) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

Inside PR #105 – Tuesday, April 1st, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.

Show Notes
00:35 Dave introduces the show and Terry’s nomination for the Leacock medal for humour
02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
03:53 Terry mentions the IPR hacker.
04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
06:27 Julie tells us about her trip to Hawaii.
09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
14:57 The topic of interns not wanting to do admin work comes up.
16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
30:54 Terry signs off.

Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Episode #105 of Inside PR was produced by Samantha Lovelace.

Inside PR #72 – Tuesday, August 14, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry list the 5 questions you should be asking your social media firm. They also welcome an audio comment from Doug Haslem.

Show Notes

00:30 David introduces the show.

01:15 Inside PR has been nominated for a Podcast Award in the Business category. The voting closed on Saturday. The winners will be announced on Wednesday, August 15.

02:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.

06:30 Doug Haslem chimes in with an audio comment.

09:20 Terry apologizes for “monetize” on air.

13:30 This week’s main topic of discussion: 5 questions for your social media agency.

32:00 To recap the 5 questions: Do you blog yourself? What blogs and podcasts do you recommend? What clients have you got into social media? What do you think of ghost blogging? How do you approach a blogger who wrote something negative?

32:20 Inside PRoper English: the difference between take and bring

33:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #62 – Tuesday, June 5, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss awards in the PR business. They welcome audio comments from Omar Ha-Redeye and Jon Hoel. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:10 David introduces an audio comment from Omar Ha-Redeye.

05:40 Terry and David talk about the latest Toronto Third Tuesday and the mesh conference.

08:30 Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

11:30 The major topic of discussion for the week: PR Awards

28:40 Jon Hoel sends in an Inside PRoper English mashup.

30:40 Inside PRoper English: exact and same

32:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #60 – Tuesday, May 22, 2007

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry continue their chat about ghost blogging and discuss the state of Toronto’s professional communication awards. They welcome audio comments from Michelle Book, Joe Thornley, Mitch Joel, Paull Young, Patricia Parsons, and Julie Rusciolelli. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

01:45 Michelle Book sends in an audio comment from the entry-level perspective.

07:35 Joe Thornley chimes in with a plug for the latest Third Tuesday and Third Monday sessions.

12:00 Audio comments on the topic of ghost blogging from Mitch Joel, Patricia Parsons, and Paull Young.

20:50 David and Terry discuss the comments on the topic of ghost blogging.

29:30 Julie Rusciolelli sends in an audio contribution on the topic of communication awards in Toronto.

36:30 Inside PRoper English: farther and further

38:20 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #35 – Tuesday, November 28, 2006

This week on Inside PR, Terry and David have a discussion about the PR stunt. They welcome comments from Julia Stein and Sallie Goetsch. They play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 Terry mentions the podcast he recorded with Shel Holtz and released as an IPR Special Edition.

04:30 David talks about the Canadian Institute’s New Media for Communications conference, which is taking place November 28th and 29th. Terry and David will both be speaking at the event.

06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch).

09:30 David introduces a listener comment from Julia Stein, a colleague of David’s from Fleishman Hillard. She asks two questions: one about writing, and the other about leadership.

12:10 Terry recommends not only writing a lot but also reading a lot to improve writing skills. David tells a story about his own writing.

15:15 David says that leadership is parts maturity, confidence, and experience.

17:20 Terry mentions that you can learn just as much from people who you don’t see eye-to-eye with than from those you consider mentors.

19:20 Terry tells a story about leadership from his time in university.

20:00 This week’s major topic for discussion: the role of stunts in PR. Terry thinks that stunts play a smaller role than most people assume in PR, and that they should be used as a tactic, not a strategy. Terry talks about a stunt he and David worked on many years ago.

22:40 David talks about the stunt as a means for a quick hit.

25:25 Terry points out that the public view is that the stunt is all there is to PR. He notes that the stunt is ususally what gets the most attention from the media, which makes the public view it as the only part of a campaign instead of one aspect of a campaign.

27:06 David advises to use stunts wisely. He also points out that award-winning campaigns often revolve around stunts, which he considers unfortunate.

29:13 David introduces and plays Chris Clarke‘s segment for the week.

34:20 Inside PRoper English for the week: tricky singular forms

36:00 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #5 – Monday, May 1, 2006

In IPR #5, we break some news about David’s future, discuss listener comments, update some news items, review reaction to MRP, debate the implications of news reporters who also blog, and tackle that burning question: Is the news conference dead?

You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes –  Inside PR #5 (32:40)

00:30  Terry opens the show.

01:00  Terry breaks the news that David is moving on to join Fleishman-Hillard Canada.

04:36  Terry and Dave discuss listener comments from Caroline WilsonThornley Fallis colleague Keelan Green, and Mark Jones.

08:53  David and Terry talk about some other news items from the past week including Dave’s appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system.

19:36  Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they’ve written.  The topic was triggered by a three-way blog conversation Terry had on Robert French’s Infopinion and Keith O’Brien’s Ubiquitous Marketing.

26:12  David and Terry discuss the declining utility of the traditional news conference.

31:10  Terry wraps up the show; reminder of feedback e-mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog.

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.