<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>Inside PR &#187; Bob Ledrew</title>
	<atom:link href="http://www.insidepr.ca/index.php/category/bob-ledrew/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.insidepr.ca</link>
	<description>Exploring the state of public relations</description>
	<lastBuildDate>Thu, 09 Feb 2012 12:06:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
	<!-- podcast_generator="podPress/8.8.8.5" -->
	<copyright>2006-2009 </copyright>
	<managingEditor>insideprcomments@gmail.com (Gini Dietrich, Joseph Thornley, Martin Waxman)</managingEditor>
	<webMaster>insideprcomments@gmail.com (Gini Dietrich, Joseph Thornley, Martin Waxman)</webMaster>
	<ttl>1440</ttl>
	<image>
		<url>http://24507.vws.magma.ca/wp-content/plugins/podpress/insidePR_logo_sm.jpg</url>
		<title>Inside PR &#187; Bob Ledrew</title>
		<link>http://www.insidepr.ca</link>
		<width>144</width>
		<height>144</height>
	</image>
	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Welcome to Inside PR. In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of of Thornley Fallis Group and Martin Waxman of energi PR explore deep inside the world of public relations and social media. If you&#039;re a business communicator, or even if you&#039;re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.</itunes:summary>
	<itunes:keywords></itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
	<itunes:owner>
		<itunes:name>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:name>
		<itunes:email>insideprcomments@gmail.com</itunes:email>
	</itunes:owner>
	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://24507.vws.magma.ca/wp-content/plugins/podpress/insidePR_logo_sm.jpg" />
		<item>
		<title>Inside PR 2.12 – Wednesday, July 14, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/07/14/inside-pr-2-12-%e2%80%93-wednesday-july-14-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/07/14/inside-pr-2-12-%e2%80%93-wednesday-july-14-2010/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 05:30:08 +0000</pubDate>
		<dc:creator>Yasmine</dc:creator>
				<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Shownotes]]></category>
		<category><![CDATA[canadian podcasting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Inside PR podcast]]></category>
		<category><![CDATA[Joe Thornley]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=903</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin,  Joe and Gini discuss weddings, comedy and why people don&#8217;t like Twitter. 0:28 Martin opens the show. [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to  insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a  comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/martinwaxman">Martin</a>, <a href="http://twitter.com/thornley"> Joe</a> and <a href="http://twitter.com/ginidietrich">Gini</a> discuss weddings, comedy and why people don&#8217;t like Twitter.</p>
<p><strong>0:28 </strong>Martin opens the show.</p>
<p><strong>1:50</strong> Martin tells us where he was last week</p>
<p><strong>5:20</strong> Martin, Gini and Joe share an audio comment from <a href="http://www.translucid.ca/">Bob LeDrew</a>.</p>
<p><strong>10:50</strong> Gini talks about the resistance to change and to new technology in our industry.</p>
<p><strong>11:59 </strong>Gini brings up <a href="http://twitter.com/ivortossell">Ivor Tossell&#8217;s</a> recent Globe and Mail article, <a href="http://www.theglobeandmail.com/news/technology/ivor-tossell/why-so-many-love-to-hate-twitter/article1634605/">Why so many love to hate Twitter</a>. Martin, Gini and Joe discuss.</p>
<p><strong>19:28</strong> Martin wraps up the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger    Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://twitter.com/ykashefi">Yasmine Kashefi</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/07/14/inside-pr-2-12-%e2%80%93-wednesday-july-14-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_212_FINAL.mp3" length="23770383" type="audio/mpeg" />
		<itunes:duration>24:43</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to  insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a  comment on the ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to  insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a  comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss weddings, comedy and why people don't like Twitter.

0:28 Martin opens the show.

1:50 Martin tells us where he was last week

5:20 Martin, Gini and Joe share an audio comment from Bob LeDrew.

10:50 Gini talks about the resistance to change and to new technology in our industry.

11:59 Gini brings up Ivor Tossell's recent Globe and Mail article, Why so many love to hate Twitter. Martin, Gini and Joe discuss.

19:28 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger    Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.</itunes:summary>
		<itunes:keywords>Bob Ledrew, Comments, Inside PR, PR, Shownotes, canadian podcasting, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR 2.04 &#8211; Wednesday, May 19, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/05/19/inside-pr-2-04-wednesday-may-19-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/05/19/inside-pr-2-04-wednesday-may-19-2010/#comments</comments>
		<pubDate>Wed, 19 May 2010 06:00:16 +0000</pubDate>
		<dc:creator>Yasmine</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[canadian podcasting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Joe Thornley]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=850</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences. 0:19 Martin opens the show. 1:11 [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to  insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a  comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/martinwaxman">Martin</a>,  <a href="http://twitter.com/thornley">Joe,</a> and <a href="http://twitter.com/ginidietrich">Gini</a> discuss the pros and cons of attending conferences.</p>
<p><strong>0:19 </strong>Martin opens the show.</p>
<p><strong>1:11</strong> Martin brings up the first listener comment, from Bob Ledrew, about the upcoming <a href="http://www.podcastersacrossborders.com/">Podcasters Across Borders</a> taking place in Ottawa this June.</p>
<p><strong>1:41</strong> Joe explains what Podcasters Across Borders is.</p>
<p><strong>4:09</strong> Joe introduces this week&#8217;s topic, conferences, and mentions Martin and Gini&#8217;s upcoming trip to the <a href="http://www.prsa.org/conferences/counselorsacademy/">Counselors Academy</a> in Asheville, NC.</p>
<p><strong>5:15</strong> Gini mentions she doesn&#8217;t get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.</p>
<p><strong>11:30</strong> Joe wishes that conference sponsors would pitch less and educate more.</p>
<p><strong>13:50</strong> Joe kicks off the -30- segment</p>
<p><strong>19:29 </strong>Martin wraps up the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://twitter.com/ykashefi">Yasmine Kashefi</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/05/19/inside-pr-2-04-wednesday-may-19-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_204_FINAL.mp3" length="20297009" type="audio/mpeg" />
		<itunes:duration>21:06</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to  insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a  comment on the ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to  insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a  comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences.

0:19 Martin opens the show.

1:11 Martin brings up the first listener comment, from Bob Ledrew, about the upcoming Podcasters Across Borders taking place in Ottawa this June.

1:41 Joe explains what Podcasters Across Borders is.

4:09 Joe introduces this week's topic, conferences, and mentions Martin and Gini's upcoming trip to the Counselors Academy in Asheville, NC.

5:15 Gini mentions she doesn't get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.

11:30 Joe wishes that conference sponsors would pitch less and educate more.

13:50 Joe kicks off the -30- segment

19:29 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger  Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.</itunes:summary>
		<itunes:keywords>30, Bob Ledrew, Inside PR, PR, Show Notes, canadian podcasting, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #124 &#8211; Wednesday, August 13, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/08/13/inside-pr-124-wednesday-august-13-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/08/13/inside-pr-124-wednesday-august-13-2008/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 05:10:25 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[Al Croft]]></category>
		<category><![CDATA[Bob Crawshaw]]></category>
		<category><![CDATA[Brendan Dermody]]></category>
		<category><![CDATA[email pitch]]></category>
		<category><![CDATA[journalistsource.ca]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Sallie Goetsch]]></category>
		<category><![CDATA[Terry Fallis]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=257</guid>
		<description><![CDATA[Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email at <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>, call us on the comment line on 206-337-0727, visit the <a href="http://www.blubrry.com/insidepr">Inside PR Blubrry site</a>, or leave us a comment on the <a href="http://www.insidepr.ca/">Inside PR show blog</a>.</p>
<p>This week on Inside PR, <a href="http://terryfallis.com">Terry Fallis</a> and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> host an interview by <a href="http://www.flacklife.com/">Bob Ledrew</a> with <a href="http://www.road-trippn.blogspot.com/">Brendan Dermody</a> of <a href="http://journalistsource.ca/">journalistsource.ca</a>, welcome comments from Al Croft, <a href="http://authorizer.fileslinger.com/">Sallie Goetsch</a> and <a href="http://mainestreet1.blogspot.com/">Bob Crawshaw</a> and discuss the email pitch.</p>
<p><strong>Show Notes</strong></p>
<p><strong>00:28</strong> Terry opens the show.</p>
<p><strong>02:47</strong> <a href="http://www.flacklife.com/">Bob LeDrew</a> interviews <a href="http://journalistsource.ca/about/">Brendan Dermody</a> about <a href="http://journalistsource.ca/">JournalistSource.ca</a>.</p>
<p><strong>04:07 </strong>Brendan explains how <a href="http://journalistsource.ca/about/">JournalistSource.ca</a> works.</p>
<p><strong>05:10</strong> Brendan talks to <a href="http://journalistsource.ca">JournalistSource.ca</a>&#8216;s competition. (Ref: <a href="http://www.helpareporter.com/">Haro</a>, <a href="http://www.helpareporter.com/"></a><a href="http://www.prleads.com/">Pr Leads</a>)</p>
<p><strong>07:18</strong> Brendan talks about feedback they have been receiving.</p>
<p><strong>11:00 </strong>Bob wraps up the interview.</p>
<p><strong>11:29 </strong>Terry does a little promo for <a href="http://journalistsource.ca">JournalistSource.ca</a>.</p>
<p><strong>14:02</strong> Terry reads a comment from Al Croft of A.C. Croft and Associates.</p>
<p><strong>15:21</strong> Terry talks about IPR numbers.</p>
<p><strong>16:06</strong> Terry reads a comment from <a href="http://authorizer.fileslinger.com/Podcasting.html">Sallie Goetsch</a> of <a href="http://www.podcastasylum.com/index.php">Podcast Asylum</a>.</p>
<p><strong>20:21</strong> <a href="http://mainestreet1.blogspot.com/">Bob Crawshaw</a> from <a href="http://www.mainestreet.com.au/">Maine Street Marketing</a> leaves a comment about systems that PR firms use to get their job done.</p>
<p><strong>23:30</strong> Martin talks about how <a href="http://www.palettepr.com/">Palette</a> is working towards reducing e-waste.</p>
<p><strong>26:11</strong> Martin and Terry take a look at the email pitch.</p>
<p><strong>30:06</strong> Terry wraps up the show.</p>
<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.twitter.com/lovelace">Samantha Lovelace</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2008/08/13/inside-pr-124-wednesday-august-13-2008/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_124_FINAL.mp3" length="30675091" type="audio/mpeg" />
		<itunes:duration>31:55</itunes:duration>
		<itunes:subtitle>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.

Show Notes

00:28 Terry opens the show.

02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.

04:07 Brendan explains how JournalistSource.ca works.

05:10 Brendan talks to JournalistSource.ca's competition. (Ref: Haro, Pr Leads)

07:18 Brendan talks about feedback they have been receiving.

11:00 Bob wraps up the interview.

11:29 Terry does a little promo for JournalistSource.ca.

14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.

15:21 Terry talks about IPR numbers.

16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.

20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.

23:30 Martin talks about how Palette is working towards reducing e-waste.

26:11 Martin and Terry take a look at the email pitch.

30:06 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.</itunes:summary>
		<itunes:keywords>Bob Ledrew, Comments, Inside PR, PR, Show Notes</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>InsidePR #114 &#8211; Wednesday, June 4, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/06/04/insidepr-114-wednesday-june-4-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/06/04/insidepr-114-wednesday-june-4-2008/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 23:06:15 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[CBC Toronto]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[channel 9]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[James Cameron]]></category>
		<category><![CDATA[James Dyson]]></category>
		<category><![CDATA[Julie Rusciolelli]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mogulus]]></category>
		<category><![CDATA[new conferences]]></category>
		<category><![CDATA[News Theater]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Zoomer Magazine]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=245</guid>
		<description><![CDATA[Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference. ]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email at <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>, call us on the comment line on 206-600-4741, visit the <a href="http://www.blubrry.com/insidepr">Inside PR Blubrry site</a>, or leave us a comment on the <a href="http://www.insidepr.ca/">Inside PR show blog</a>.</p>
<p>This week on Inside PR, <a href="http://www.terryfallis.com">Terry Fallis</a>, <a href="http://www.prworks.ca/">David Jones</a>, <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> and <a href="http://julietteblog.blogspot.com/">Julie Rusciolelli</a> and <a href="http://martinspalette.blogspot.com/"></a>discuss the evolution and potential extinction of the news conference.</p>
<p><strong>Show Notes</strong></p>
<p><strong>00:26</strong> Terry introduces the show</p>
<p><strong>01:44</strong> Terry introduces the comment from <a href="http://flacklife.blogspot.com/">Bob Ledrew</a></p>
<p><strong>03:40</strong> Martin introduces the main topic: What is it with news conferences today?</p>
<p><strong>05:08</strong> Julie talks about a news conference <a href="http://www.maverickpr.com/m_who_1.php">Maverick</a> did for the <a href="http://www.us.playstation.com/PSP/About">Sony PSP</a> launch which was highly successful and included celebrity appearances by <a href="http://www.gretzky.com/">Wayne Gretzky</a> and <a href="http://www.theonlybandever.com/">Alexisonfire</a></p>
<p><strong>07:33</strong> Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now <a href="http://canadianmags.blogspot.com/2008/01/znaimer-to-launch-zoomer-with-suzanne.html">Zoomer Magazine</a>) showed up</p>
<p><strong>10:46</strong> Dave talks about when it is a good time to call a news conference. He uses <a href="http://www.virgin.com/AboutVirgin/RichardBranson/WhosRichardBranson.aspx">Sir Richard Branson&#8217;s</a> coming to Toronto to launch a <a href="http://www.virgin.com/Companies.aspx?Region=4">Virgin</a> product in Canada as an example</p>
<p><strong>13:56</strong> Martin Mentions News Theater</p>
<p><strong>18:08</strong> Julie opens up the topic of the future of the news conference</p>
<p><strong>27:11</strong> Terry wraps up the show</p>
<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week&#8217;s episode was produced by <a href="http://www.prgirlz.com/index.php/2008/05/16/samantha-lovelace-the-front-desk/">Samantha Lovelace</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2008/06/04/insidepr-114-wednesday-june-4-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_114_FINAL.mp3" length="27471621" type="audio/mpeg" />
		<itunes:duration>28:37</itunes:duration>
		<itunes:subtitle>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.

Show Notes

00:26 Terry introduces the show

01:44 Terry introduces the comment from Bob Ledrew

03:40 Martin introduces the main topic: What is it with news conferences today?

05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire

07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up

10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson's coming to Toronto to launch a Virgin product in Canada as an example

13:56 Martin Mentions News Theater

18:08 Julie opens up the topic of the future of the news conference

27:11 Terry wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.</itunes:summary>
		<itunes:keywords>Bob Ledrew, Comments, Inside PR, PR, Show Notes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #107 &#8211; Tuesday, April 15, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/04/16/inside-pr-107-tuesday-april-15-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/04/16/inside-pr-107-tuesday-april-15-2008/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 18:37:49 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bargainista.ca]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[David Weinberger]]></category>
		<category><![CDATA[Doc Searls]]></category>
		<category><![CDATA[Eden Spodek]]></category>
		<category><![CDATA[For Immidiate Release]]></category>
		<category><![CDATA[Garen Stepanian]]></category>
		<category><![CDATA[Inside PR 106]]></category>
		<category><![CDATA[Inside Proper English]]></category>
		<category><![CDATA[Joseph Thornley]]></category>
		<category><![CDATA[Julie Rusciolelli]]></category>
		<category><![CDATA[Keith McArthur]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Michael O'Connor Clarke]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Shel Holtz]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Uninstalled]]></category>
		<category><![CDATA[World of Ends]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=236</guid>
		<description><![CDATA[Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email at <a href="mailto:">insideprcomments@gmail.com</a>, call us on the comment line on 206-600-4741, visit the <a href="http://www.blubrry.com/insidepr">Inside PR Blubrry site</a>, or leave us a comment on the <a href="http://www.insidepr.ca">Inside PR show blog</a>.</p>
<p>This week on Inside PR, <a href="http://www.terryfallis.com">Terry Fallis</a>, <a href="http://www.prworks.ca">Dave Jones</a>, <a href="http://com.motionblog.ca">Keith McArthur</a> and <a href="http://julietteblog.blogspot.com">Julie Rusciolelli</a> talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from <a href="http://flacklife.blogspot.com/">Bob LeDrew</a>, <a href="http://michaelocc.com/">Michael O&#8217;Connor Clarke</a>, <a href="http://bargainista.blogspot.com/">Eden Spodek</a>,  <a href="http://blog.holtz.com/">Shel Holtz</a> and Garen Stepanian.</p>
<p><a href="http://www.martinspalette.blogspot.com/">Martin Waxman</a> is away this week.</p>
<p><strong>Show Notes</strong></p>
<p><strong>01:24</strong> Dave introduces the show</p>
<p><strong>01:30</strong> Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the <a href="http://www.thornleyfallis.com">Thornley Fallis</a> team in Ottawa and writes the <a href="http://flacklife.blogspot.com/">Flack Life blog</a></p>
<p><strong>03:11</strong> Terry talks about taking IPR on the road</p>
<p><strong>04:10</strong> Michael O&#8217;Connor Clarke leaves a message about IPR 106. Michael is a member of the <a href="http://www.thornleyfallis.com">Thornley Fallis</a> team in Toronto and writes <a href="http://michaelocc.com/">Uninstalled</a>. During his comment he refers to <a href="http://www.worldofends.com/">World of Ends</a> and Doc Searls&#8217; and David Weinberger&#8217;s theory on who owns the Internet</p>
<p><strong>No one owns it.<br />
Everyone can use it.<br />
Anyone can improve it.</strong></p>
<p><strong>06:24</strong> Michael does Inside Proper English: <a href="http://en.wikipedia.org/wiki/Simile">Metaphor V. Simile</a></p>
<p><strong>09:32</strong> <a href="http://www.onedegree.ca/eden_spodek/">Eden Spodek</a> leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from <a href="http://bargainista.blogspot.com/">bargainista.ca</a></p>
<p><strong>12:17</strong> Terry mentions the importance of strategy over tactics</p>
<p><strong>12:45</strong> Dave talks about the missuses of social media tools</p>
<p><strong>14:33</strong> Keith introduces the comment from <a href="http://blog.holtz.com/">Shel Holtz</a> and his opinion on ethics in PR.  This discussion is continued from IPR 103</p>
<p><strong>19:23</strong> Terry tells the listeners about <a href="http://www.forimmediaterelease.biz/">Shel Holtz&#8217; and Neville Hobson&#8217;s</a> contribution to IPR</p>
<p><strong>19:52</strong> The ethics debate begins again</p>
<p><strong>27:07</strong> Julie introduces the comment from Garen Stepanian</p>
<p><strong>27:54</strong> Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations</p>
<p><strong>37:39</strong> Terry Signs off</p>
<p>Our theme music is Streewalker by <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week&#8217;s episode of Inside PR was produced by Samantha Lovelace.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2008/04/16/inside-pr-107-tuesday-april-15-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_107_FINAL.mp3" length="37489536" type="audio/mpeg" />
		<itunes:duration>39:03</itunes:duration>
		<itunes:subtitle>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O'Connor Clarke, Eden Spodek,  Shel Holtz and Garen Stepanian.

Martin Waxman is away this week.

Show Notes

01:24 Dave introduces the show

01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O'Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls' and David Weinberger's theory on who owns the Internet

No one owns it.
Everyone can use it.
Anyone can improve it.

06:24 Michael does Inside Proper English: Metaphor V. Simile

09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

12:17 Terry mentions the importance of strategy over tactics

12:45 Dave talks about the missuses of social media tools

14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR.  This discussion is continued from IPR 103

19:23 Terry tells the listeners about Shel Holtz' and Neville Hobson's contribution to IPR

19:52 The ethics debate begins again

27:07 Julie introduces the comment from Garen Stepanian

27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

37:39 Terry Signs off

Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode of Inside PR was produced by Samantha Lovelace.</itunes:summary>
		<itunes:keywords>Bob Ledrew, Comments, Ethics, Inside PR, Media relations, PR, Show Notes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
		<enclosure url="http://media.libsyn.com/media/prworks/IPR_106_FINAL.mp3" length="38706782" type="audio/mpeg" />
		<enclosure url="http://media.libsyn.com/media/prworks/IPR_103_FINAL.mp3" length="30675278" type="audio/mpeg" />
	</item>
		<item>
		<title>Inside PR #94 &#8211; Tuesday, January 15, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/01/15/inside-pr-94-tuesday-january-15-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/01/15/inside-pr-94-tuesday-january-15-2008/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 17:15:16 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/index.php/2008/01/15/inside-pr-94-tuesday-january-15-2008/</guid>
		<description><![CDATA[  Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>Comments? Send us an email at <a href="mailto:insideprcomments@gmail.com"><font color="#19447e">insideprcomments@gmail.com</font></a>, call us on the comment line at 206-600-4741, visit the Inside <a href="http://www.blubrry.com/insidepr/"><font color="#19447e">PR Blubrry site</font></a>, or leave us a comment on the <a href="http://www.insidepr.ca/"><font color="#19447e">Inside PR show blog</font></a>.</p>
<p>This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.</p>
<p><strong>Show Notes</strong></p>
<p>00:35 Dave introduces the show and reminds listeners that he will be on the TV show <em><a href="http://www.cbc.ca/testthenation/episodes/trivia/">Test the Nation: Trivia</a> </em>this Sunday, January 20<em>.</em></p>
<p>03:58 Dave talks about what he wears when he blogs.</p>
<p>06:20 Terry announces that <a href="http://www.insidepr.ca/www.thornleyfallis.com">Thornley Fallis</a> has signed up two new social media folks: <a href="http://www.theclientsideblog.com/">Michael Seaton</a> and <a href="http://flacklife.blogspot.com/">Bob Ledrew</a>.</p>
<p>08:13 Terry welcomes a commentary on the history of professional communication from <a href="http://communicate.os3.sg/">Michael Netzley</a>. He phoned in to share his first installment of what will become a &#8216;Communications Legacies&#8217; series.</p>
<p>17:04 Dave and Terry welcome a &#8216;Rudolph&#8217; comment from <a href="http://flacklife.blogspot.com/">Bob Ledrew</a>.</p>
<p>21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today&#8217;s main topic.</p>
<p>32:19 Inside PRoper English: Thanks to <a href="http://authorizer.fileslinger.com/articleblog/">Sallie Goetsch</a> for these words to avoid: &#8216;actionable&#8217; and &#8217;learnings&#8217;.</p>
<p>33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook <a href="http://www.facebook.com/group.php?gid=2318523610"><font color="#19447e">click here</font></a> to join.</p>
<p>Our theme music is <a href="http://music.podshow.com/music/listeners/artistdetails.php?BandHash=c1dd4fd0935bb2484ec0a1a49ad932e4"><font color="#19447e">Streetwalker by CJacks</font></a>, and is from the Podsafe Music Network; Roger Dey is our announcer.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2008/01/15/inside-pr-94-tuesday-january-15-2008/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_94_FINAL.mp3" length="33840901" type="audio/mpeg" />
		<itunes:duration>35:14</itunes:duration>
		<itunes:subtitle> 

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary> 

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.

Show Notes

00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.

03:58 Dave talks about what he wears when he blogs.

06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.

08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a 'Communications Legacies' series.

17:04 Dave and Terry welcome a 'Rudolph' comment from Bob Ledrew.

21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today's main topic.

32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: 'actionable' and 'learnings'.

33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.</itunes:summary>
		<itunes:keywords>Bob Ledrew, Inside PR, PR, Show Notes, measurement, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Audio Comment:  Bob Ledrew on the life and death of trends, Anna Nicole Smith, media training and fo&#8217; shizzle</title>
		<link>http://www.insidepr.ca/index.php/2007/04/19/audio-comment-bob-ledrew-on-the-life-and-death-of-trends-anna-nicole-smith-media-training-and-fo-shizzle/</link>
		<comments>http://www.insidepr.ca/index.php/2007/04/19/audio-comment-bob-ledrew-on-the-life-and-death-of-trends-anna-nicole-smith-media-training-and-fo-shizzle/#comments</comments>
		<pubDate>Fri, 20 Apr 2007 00:24:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Bob Ledrew]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/index.php/2007/04/19/audio-comment-bob-ledrew-on-the-life-and-death-of-trends-anna-nicole-smith-media-training-and-fo-shizzle/</guid>
		<description><![CDATA[Flacklife&#8217;s Bob Ledrew ties the lifespan of trends and media training together in one glorious mash-up comment. Fo&#8217; shizzle.]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://flacklife.blogspot.com/index.html">Flacklife&#8217;s</a> Bob Ledrew ties the lifespan of trends and media training together in one glorious mash-up comment.  Fo&#8217; shizzle.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2007/04/19/audio-comment-bob-ledrew-on-the-life-and-death-of-trends-anna-nicole-smith-media-training-and-fo-shizzle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/bob_ledrew_comment.mp3" length="825884" type="audio/mpeg" />
		<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>Flacklife's Bob Ledrew ties the lifespan of trends and media training together in one glorious mash-up comment.  Fo' shizzle. </itunes:subtitle>
		<itunes:summary>Flacklife's Bob Ledrew ties the lifespan of trends and media training together in one glorious mash-up comment.  Fo' shizzle.</itunes:summary>
		<itunes:keywords>Bob Ledrew, Comments, Inside PR, PR</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
	</channel>
</rss>

