Inside PR 2.37 – Wednesday, January 19, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the HR aspect of managing an agency and giving references.

0:27 Martin opens the show.

1:13 Martin shares this week’s topic, HR and hiring from the perspective of an agency owner.

2:37 Gini shares her perspective on giving references.

4:58 Joe weighs in and explains why it can be complicated to give references.

6:55 Gini wonders if a friend at different agency knows she is hiring someone who isn’t a good fit for her agency, should they say anything?

8:43 Martin says there is a real fine line between what can be said and what can’t.

10:47 Joe would not say anything negative about anyone.

12:30 Gini shares how her agency approaches references.

13:57 Joe highlights the legal limitations on giving references.

16:15 Martin mentions that when it is time for someone to leave, he always hopes it is on good terms as he hates the notion of the door being slammed shut.

17:05 Joe talks about how references are not as important as accomplishments are with people who have been at one particular company or agency for a long period of time.

17:25 Joe looks at someone’s ability to stick with something for a long time more than references.

20:30 Joe asks listeners what their take is on the situation as an employee.

21:05 Martin also wonders how listeners approach job seekers who ask about a place they used to work at.

21:18 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.36 – Wednesday, January 12, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss viral videos and Quora, the question and answer website that everyone is talking about.

0:27 Martin opens the show.

1:32 Martin shares a story about talking social media with his local MP.

2:55 Gini starts off with the first topic of the episode: The homeless man with  golden voice.

4:38 Martin thinks it’s a great example of the kind of videos that go viral.

6:38 Joe reminds  us that there is no set formula for a viral video.

9:30 Joe thinks videos go viral because the appeal to a particular interest or cultural background. Unless you create a video with that in mind, it’s unlikely to be successful.

10:12 Martin recalls a panel he saw at South by South West Interactive and they gave three tips about making a great video: 1) develop a great story, 2) the production values need to match your story and 3) distribution and promotion.

11:34 Joe talks about the second topic of the show: Quora.com, a question and answer website and community. He thinks it’s a great research tool.

14:05 Gini wonders whether Quora is a social network or an open, unmoderated content reference website?

16:07 Joe says Quora is becoming a lot like a social network as it’s pure discussion, but on searchable answer basis.

16:30 Martin has recently signed up and is looking forward to playing with the website.

17:20 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.35 – Wednesday, January 5, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.

0:24 Martin opens the show.

1:36 Following up to the previous episode on Inside PR, Martin mentions that this week, they will be talking about three things that may be on the next big thing in social media or PR.

3:40 Using the example of Facebook raising 500 million dollars from Goldman Sachs, Joe wonders if this trend will lead to companies rushing to sell rather than thoroughly develop their product.

6:16 Gini feels like it’s 2000 again with all the money being thrown around these days.

6:35 Joe hopes that government will go past the experimentation stage with social media and really embrace it.

8:05 Martin wonders if the WikiLeaks controversy will affect how governments approach open data.

8:55 Joe points out that WikiLeaks wasn’t the result of a social media problem, but rather a leaky employee problem.

11:05 Gini talks about the FCC’s decision on net neutrality and how there are two versions of the internet now.

14:00 On the CBC Spark podcast, Barbara Van Shewick was interviewed about internet architecture and innovation. Joe recommends listening to it as the interview explores interesting and complex issues.

17:15 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.34 – Wednesday, December 22, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.

0:30 Martin opens the show.

1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.

3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.

4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.

6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.

7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.

8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.

9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.

10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.

13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.

16:05 Martin announces the last trend of the episode: The reemergence of Wikis.

19:40 Martin recaps the trends discussed in this week’s episode.

20:35 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.33 – Wednesday, December 15, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.29 – Wednesday, November 17, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.

0:29 Martin opens the show.

1:01 Martin introduces Donna Papacosta, Inside PR’s special guest this week.

2:12 Donna tells us when she first started podcasting.

5:15 Gini shares how her company, Arment Dietrich, is celebrating having 1000 fans on Facebook.

7:40 Martin mentions that he has recently finished reading Terry Fallis‘ second book, The High Road.

9:50 Donna adds that when she speaks to writers who are hesitant to podcast any material, she tells them it’s not stealing that they should be worried about. It’s being obscure.

10:40 Martin shares that former Inside PR host, Dave Jones, has made the move from PR to an ad agency. Martin wonders if this is a new trend?

11:39 Gini talks about how she made a shift to a mid-sized ad agency early in her career.

12:48 Donna weighs in.

14:10 Joe thinks all these transitions show that PR people have won the battle.

17:10 Gini shares where she thinks PR people and advertising people differ.

20:17 Joe suggests they invite Dave Jones back as a guest on the show.

20:47 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.27 – Wednesday, November 3, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, MartinGini and Joe talk rogue accounts and what, if anything, a company should do about them.

0:29 Martin opens the show.

1:53 Martin shares a comment from Daniel Davidzon. Daniel was wondering if Martin, Gini and Joe can weigh in on the proliferation of rogue accounts on Twitter.

2:40 Joe believes it should be a company’s responsibility to reserve their name on any social site and identify themselves as the owner.

5:15 A reporter had recently asked Gini if a company should own negative or derogatory names on social networking websites so others can’t use it  for bad purposes.

6:06 Joe thinks it’s a good idea for companies to do that.

6:52 Martin wonders if a company is doing a good job with their customers, does it matter when someone creates a “companysucks” site?

7:13 Joe and Gini believe it does.

12:28 Martin shares a comment from Eden Spodek and a question of his own that stemmed from it – how overt should PR people be when encouraging others to tweet or share about a client?

14:50 Joe thinks transparency is key.

18:57 Gini shares some thoughts about Follow Friday (#FF) on Twitter.

23:27 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.26 – Wednesday, October 27, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.

0:29 Joe opens the show.

2:00 Joe talks about this week’s topic: comment moderation. It was inspired by Shel Holtz wondering if moderation is worthwhile?

2:52 Gini doesn’t agree that comments should be moderated. She tells us why.

6:00 Joe explains how self-promotion and the creation of a personality effects conversation.

6:50 Joe believes that his readers expect him to curate the comments on his blog for quality. He wonders how it can be done without moderation?

7:50 Gini doesn’t want to moderate comments and likes that readers engage in conversation with one another in the comments.

10:50 Joe says that comments are what a discussion is all about and they should be stimulated and tended to at times.

11:16 Joe addresses the municipal elections that took place in Ontario on Monday night and Twitter’s negative reaction to Toronto’s new mayor.

14:52 Joe quotes Dave Jones’ tweet and says that the popular opinion on social media networks isn’t necessarily representative of everyone.

15:11 Gini adds to this point by referencing the Gap logo scenario where there was uproar about their new logo online, but a survey showed that only 17% of their customers were actually aware of this logo change.

15:59 People on social media are very vocal but they’re not necessarily representative of the majority.

16:18 Joe closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.24 – Wednesday, October 13, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, MartinGini and Joe talk about the recent changes to Facebook.

0:28 Martin opens the show.

2:25 Martin shares a comment from Yasin Sterling Akgun who asks Martin, Gini and Joe to discuss using blogs for press releases vs. print media.

3:02 Gini shares per perspective on the matter.

6:00 Joe thinks news releases are the best container for authoritative information.

9:15 Martin announces this week’s topic: the new changes in Facebook.

10:08 Gini references how Michael Arrington demonstrated the lack of control over the new group features by adding Mark Zuckerberg to a group without his approval or consent.

13:23 Joe says that since the last few privacy missteps from Facebook, he has cut back on his number of Facebook friends.

16:20 Martin finds it interesting that Facebook keeps introducing opt-out features despite negative reactions to previous opt-out features.

17:02 Joe isn’t as fond of Facebook as he once was.

19:19 Martin wraps up the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.22 – Wednesday, September 29, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.