Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the HR aspect of managing an agency and giving references.

0:27 Martin opens the show.

1:13 Martin shares this week’s topic, HR and hiring from the perspective of an agency owner.

2:37 Gini shares her perspective on giving references.

4:58 Joe weighs in and explains why it can be complicated to give references.

6:55 Gini wonders if a friend at different agency knows she is hiring someone who isn’t a good fit for her agency, should they say anything?

8:43 Martin says there is a real fine line between what can be said and what can’t.

10:47 Joe would not say anything negative about anyone.

12:30 Gini shares how her agency approaches references.

13:57 Joe highlights the legal limitations on giving references.

16:15 Martin mentions that when it is time for someone to leave, he always hopes it is on good terms as he hates the notion of the door being slammed shut.

17:05 Joe talks about how references are not as important as accomplishments are with people who have been at one particular company or agency for a long period of time.

17:25 Joe looks at someone’s ability to stick with something for a long time more than references.

20:30 Joe asks listeners what their take is on the situation as an employee.

21:05 Martin also wonders how listeners approach job seekers who ask about a place they used to work at.

21:18 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss viral videos and Quora, the question and answer website that everyone is talking about.

0:27 Martin opens the show.

1:32 Martin shares a story about talking social media with his local MP.

2:55 Gini starts off with the first topic of the episode: The homeless man with  golden voice.

4:38 Martin thinks it’s a great example of the kind of videos that go viral.

6:38 Joe reminds  us that there is no set formula for a viral video.

9:30 Joe thinks videos go viral because the appeal to a particular interest or cultural background. Unless you create a video with that in mind, it’s unlikely to be successful.

10:12 Martin recalls a panel he saw at South by South West Interactive and they gave three tips about making a great video: 1) develop a great story, 2) the production values need to match your story and 3) distribution and promotion.

11:34 Joe talks about the second topic of the show: Quora.com, a question and answer website and community. He thinks it’s a great research tool.

14:05 Gini wonders whether Quora is a social network or an open, unmoderated content reference website?

16:07 Joe says Quora is becoming a lot like a social network as it’s pure discussion, but on searchable answer basis.

16:30 Martin has recently signed up and is looking forward to playing with the website.

17:20 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.

0:24 Martin opens the show.

1:36 Following up to the previous episode on Inside PR, Martin mentions that this week, they will be talking about three things that may be on the next big thing in social media or PR.

3:40 Using the example of Facebook raising 500 million dollars from Goldman Sachs, Joe wonders if this trend will lead to companies rushing to sell rather than thoroughly develop their product.

6:16 Gini feels like it’s 2000 again with all the money being thrown around these days.

6:35 Joe hopes that government will go past the experimentation stage with social media and really embrace it.

8:05 Martin wonders if the WikiLeaks controversy will affect how governments approach open data.

8:55 Joe points out that WikiLeaks wasn’t the result of a social media problem, but rather a leaky employee problem.

11:05 Gini talks about the FCC’s decision on net neutrality and how there are two versions of the internet now.

14:00 On the CBC Spark podcast, Barbara Van Shewick was interviewed about internet architecture and innovation. Joe recommends listening to it as the interview explores interesting and complex issues.

17:15 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.

0:30 Martin opens the show.

1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.

3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.

4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.

6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.

7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.

8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.

9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.

10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.

13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.

16:05 Martin announces the last trend of the episode: The reemergence of Wikis.

19:40 Martin recaps the trends discussed in this week’s episode.

20:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.

0:29 Martin opens the show.

1:01 Martin introduces Donna Papacosta, Inside PR’s special guest this week.

2:12 Donna tells us when she first started podcasting.

5:15 Gini shares how her company, Arment Dietrich, is celebrating having 1000 fans on Facebook.

7:40 Martin mentions that he has recently finished reading Terry Fallis‘ second book, The High Road.

9:50 Donna adds that when she speaks to writers who are hesitant to podcast any material, she tells them it’s not stealing that they should be worried about. It’s being obscure.

10:40 Martin shares that former Inside PR host, Dave Jones, has made the move from PR to an ad agency. Martin wonders if this is a new trend?

11:39 Gini talks about how she made a shift to a mid-sized ad agency early in her career.

12:48 Donna weighs in.

14:10 Joe thinks all these transitions show that PR people have won the battle.

17:10 Gini shares where she thinks PR people and advertising people differ.

20:17 Joe suggests they invite Dave Jones back as a guest on the show.

20:47 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk rogue accounts and what, if anything, a company should do about them.

0:29 Martin opens the show.

1:53 Martin shares a comment from Daniel Davidzon. Daniel was wondering if Martin, Gini and Joe can weigh in on the proliferation of rogue accounts on Twitter.

2:40 Joe believes it should be a company’s responsibility to reserve their name on any social site and identify themselves as the owner.

5:15 A reporter had recently asked Gini if a company should own negative or derogatory names on social networking websites so others can’t use it  for bad purposes.

6:06 Joe thinks it’s a good idea for companies to do that.

6:52 Martin wonders if a company is doing a good job with their customers, does it matter when someone creates a “companysucks” site?

7:13 Joe and Gini believe it does.

12:28 Martin shares a comment from Eden Spodek and a question of his own that stemmed from it – how overt should PR people be when encouraging others to tweet or share about a client?

14:50 Joe thinks transparency is key.

18:57 Gini shares some thoughts about Follow Friday (#FF) on Twitter.

23:27 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.

0:29 Joe opens the show.

2:00 Joe talks about this week’s topic: comment moderation. It was inspired by Shel Holtz wondering if moderation is worthwhile?

2:52 Gini doesn’t agree that comments should be moderated. She tells us why.

6:00 Joe explains how self-promotion and the creation of a personality effects conversation.

6:50 Joe believes that his readers expect him to curate the comments on his blog for quality. He wonders how it can be done without moderation?

7:50 Gini doesn’t want to moderate comments and likes that readers engage in conversation with one another in the comments.

10:50 Joe says that comments are what a discussion is all about and they should be stimulated and tended to at times.

11:16 Joe addresses the municipal elections that took place in Ontario on Monday night and Twitter’s negative reaction to Toronto’s new mayor.

14:52 Joe quotes Dave Jones’ tweet and says that the popular opinion on social media networks isn’t necessarily representative of everyone.

15:11 Gini adds to this point by referencing the Gap logo scenario where there was uproar about their new logo online, but a survey showed that only 17% of their customers were actually aware of this logo change.

15:59 People on social media are very vocal but they’re not necessarily representative of the majority.

16:18 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk about the recent changes to Facebook.

0:28 Martin opens the show.

2:25 Martin shares a comment from Yasin Sterling Akgun who asks Martin, Gini and Joe to discuss using blogs for press releases vs. print media.

3:02 Gini shares per perspective on the matter.

6:00 Joe thinks news releases are the best container for authoritative information.

9:15 Martin announces this week’s topic: the new changes in Facebook.

10:08 Gini references how Michael Arrington demonstrated the lack of control over the new group features by adding Mark Zuckerberg to a group without his approval or consent.

13:23 Joe says that since the last few privacy missteps from Facebook, he has cut back on his number of Facebook friends.

16:20 Martin finds it interesting that Facebook keeps introducing opt-out features despite negative reactions to previous opt-out features.

17:02 Joe isn’t as fond of Facebook as he once was.

19:19 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe kick off the new school year with a discussion about the social media tools every new PR student needs.

0:26 Martin opens the show.

1:43 Joe mentions that it’s the beginning of a new school year and that Martin is teaching again at McMaster’s PR program.

2:44 Martin kicks off the discussion about this week’s topic: social media tools every new PR student needs.

3:03 Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.

4:40 Joe reminds students to build a professional profile from day one.

5:40 Gini gives some advice for students who are hesitant to start a blog.

7:37 Martin points out how important it is to be careful about what you post online.

8:28 Joe stresses the importance of communicating and engaging.

11:26 Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.

14:56 Martin says students need to have a good RSS reader to organize all their feeds and stay current.

16:05 Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It’s important to be well read.

20:00 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.

0:26 Martin opens the show.

1:10 Martin apologizes that they missed last week’s episode.

1:41 Martin shares a comment from Danny Starr about ghost blogging.

2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.

3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?

5:40 Martin thinks traditional book publishing needs to be shook up.

10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.

15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.

19:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss ghost blogging and whether it should be done or not.

0:25 Martin opens the show.

1:44 Martin thanks Sallie Goetsch for helping us correct a glitch with last week’s episode of Inside PR. (Thanks again, Sallie!)

2:17 Martin tells us about a great movie he saw over the weekend, Scott Pilgrim vs. The World.

3:26 Gini introduces this week’s topic: ghost blogging and talks about a discussion that went on about it on her blog post.

8:10 Gini wonders if there is a middle ground with ghost blogging – should we do it for clients or not?

8:17 Martin shares his perspective.

18:10 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss a listener’s comment on PRoper English and how they decide which events to attend.

0:30 Martin opens the show.

1:37 Joe shares the first listener comment, from Clint Stiles, about Inside PR #30.

3:37 Longtime listener, Chartwell 65, offers some suggestions to improve the show.

8:55 Joe talks a bit about Third Tuesday and how it started up.

10:20 Joe kicks off the next topic and asks Martin and Gini how they decided which events to attend and why?

14:37 Martin tells us about his first time attending PodCamp Toronto.

15:35 Joe shares what he looks for in a conference.

19:46 Gini encourages everyone to check out Empire Avenue.

20:13 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss weddings, comedy and why people don’t like Twitter.

0:28 Martin opens the show.

1:50 Martin tells us where he was last week

5:20 Martin, Gini and Joe share an audio comment from Bob LeDrew.

10:50 Gini talks about the resistance to change and to new technology in our industry.

11:59 Gini brings up Ivor Tossell’s recent Globe and Mail article, Why so many love to hate Twitter. Martin, Gini and Joe discuss.

19:28 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR,  Joe and Gini discuss the rising popularity of social media monitoring tools and whether the internet really is over.

0:28 Joe opens the show.

1:50 Joe talks about the summer slowdown.

6:12 Joe asks Inside PR listeners if summers are slower at their workplace and what they do to manage the lighter workload while keeping morale high.

7:10 Joe talks about the show’s first topic: Sysomos’ recent acquisition by Marketwire. He mentions a recent post by Dave Fleet about other social media monitoring tool acquisitions over the past year.

8:30 Gini talks about the various social media monitoring tools her business uses.

10:10 Joe shares his favourite social media monitoring tools.

17:12 Gini talks about Prince’s outrageous comment “The internet is over”.

21:45 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss the role of social media played in the G20 Summit and how social media is changing the way news is shared.

0:27 Martin opens the show.

2:17 Martin tells us how the G20 impacted his move to the new energi PR offices.

3:46 Joe paints a picture of what the G20 was like over the past weekend in Toronto and introduces this week’s first topic: the G20 and social media.

6:36 Joe points out the limitations of social media during the G20.

12:51 Joe wonders why the G20 organizers failed to incorporate elements of social media to inform the public during the talks.

14:53 Martin introduces the second topic: how social media is breaking “news” before traditional media.

18:18 Gini explains how it is difficult to determine what is and isn’t credible on Twitter.

21:18 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss recent developments in social media and Terry Fallis returns to the show to discuss how he used social media to promote his book.

0:23 Martin opens the show.

2:50 Joe mentions that Terry Fallis’ book podcast has made it to number one on the iTunes literature podcast charts.

4:03 Joe interviews Terry about how he used social media to promote his two books.

13:00 Martin, Joe and Gini comment on how innovative Terry was with his approach to social media to promote his book and himself.

19:00 Joe presents this week’s topic, recent developments in social media. He starts with the YouTube news feed and how citizen journalism has changed how news is defined.

24:21 Joe adds that the move toward government 2.0 has been gaining momentum and cites the Australian government’s Gov 2.0 as an example.

25:53 Martin introduces a new closing segment, the round up.

26:12 Gini kicks off the last -30- segment on Inside PR.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the G20 Summit in Toronto, how to deal with negative comments on blogs and how Energi PR came to be.

0:28 Martin opens the show.

0:42 Joe brings up the G20 Summit and Martin and Joe discuss how it’ll effect Toronto and Public Relations agencies in the Toronto financial district.

3:03 Joe explains that the G20 Summit will have a negative impact on the business community.

3:43 Joe asks Gini about her bicycle accident she had last week.

5:45 Martin tells us about Energi PR.

15:32 Martin tells us how Darryl Salnero helped with shaping Energi PR.

18:19 Joe asks Gini about a recent blog post that got a lot of feedback – both positive and negative.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Joe interviews Carol Levine and Esther Bachsbaum of Communications Meca and they discuss Meca’s recent merger with Palette PR.

0:26 Joe opens the show.

0:37  Joe announces that he will be hosting the show by himself today and explains why Gini and Martin aren’t recording.

1:37 Joe tells us that Martin’s agency, Palette PR has merged with Communications Meca to form Energi PR.

2:52 Joe interviews Carol Levine and Esther Bachsbaum about the new merger.

8:10 Joe offers up some commentary about the interview and the merger.

9:27 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and special guest Abbie Fink discuss what they’ve taken away from the Counselors Academy in Asheville, NC.

0:21 Martin opens the show.

1:04 Martin thanks Kevin Hunt and Matt Resetta for their comments

1:50 Gini tells us that Martin, Abbie and herself are recording together in the lobby of their hotel.

2:52 Abbie tells us about the Counselors Academy and how it benefits agencies and attendees.

5:12 Martin asks Abbie and Gini what the highlights of the conference were so far for both of them

7:50 Martin mentions a session by Elise Mitchell that he found particularly inspiring.

9:45 Gini talks about her first visit to the Counselors Academy 5 years ago and how different perspectives from competitors makes the profession better.

10:50 Martin agrees with Gini and shares his perspective.

16:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences.

0:19 Martin opens the show.

1:11 Martin brings up the first listener comment, from Bob Ledrew, about the upcoming Podcasters Across Borders taking place in Ottawa this June.

1:41 Joe explains what Podcasters Across Borders is.

4:09 Joe introduces this week’s topic, conferences, and mentions Martin and Gini’s upcoming trip to the Counselors Academy in Asheville, NC.

5:15 Gini mentions she doesn’t get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.

11:30 Joe wishes that conference sponsors would pitch less and educate more.

13:50 Joe kicks off the -30- segment

19:29 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss the role of billable hours in public relations agencies.

0:21 Martin opens the show.

1:20 Martin thanks the listeners of the show for all their comments and answers reader questions.

1:40 Joe Carleo asks why the ID tags for the have yet to be changed.

2:40 Petya Georgieva from Bulgaria asks what advice they have for someone who wants to better their understanding of the English media market.

7:18 Gini introduces this week’s topic: billable hours. The topic was suggested by Joe and inspired by Daniel Pink’s book, Drive.

15:58 Martin asks listeners to share what their agencies are doing with billable hours.

16:42 Martin kicks off the -30- segment.

21:08 Martin wraps up the show

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at insideprcomments@gmail.com

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the insideprcomments@gmail.com address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

—

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave talk about the history of Inside PR and reminisce about the last four years of the show.

00:24 Terry opens the show.

00:55 Terry announces that this will be his and Dave’s last episode of Inside PR. Martin will be continuing Inside PR with new co-hosts.

02:43 Terry suggests that they discuss things that happened on the show over the course of 200 episodes.

04:12 Dave and Terry talk about recording the very first episode of Inside PR.

08:08 Terry mentions that Shel Holtz and Neville Hobson of For Immediate Release were an inspiration to Inside PR and that FIR helped shape the show.

12:09 Terry, Dave and Martin thank Chris Clarke, Kyra Alysworth, Samantha Lovelace, Janna Guberman and Sarah Laister for producing the show over the past four years.

14:09 Terry recalls the Inside PR blooper reel put together by Chris Clarke.

18:18 Martin kicks off the -30- segment.

23:20 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto!

00:40 Terry opens the show.

01:23 Terry announces that Mary Attard, Cheryl Brean and Mike Kerr, all PR students at Seneca College, have started a PR podcast- Coming Up PR.

02:37 A big thank you to Guy Skipworth and Mediaco for providing the audio set up to record Inside PR live at Podcamp.

Producer’s note: Thanks for the shout out, Terry!

04:00 Terry introduces this week’s topic: Whatever happened to podcasting?

09:12 Chris Jackson makes the first comment.

13:35 An audience member asks a question about “old-school” PR vs. social media.

16:22 Jason Chambers gives his thoughts on podcasting.

18:04 Tod Maffin makes a comment.

22:05 Mike Kerr talks about being a new podcaster and PR student.

25:26 Martin starts the -30- segment.

29:17 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss the future of Canadian print media.

00:27 Terry opens the show.

00:58 Terry introduces a comment from Will Knott.

04:19 Martin talks about some recent news revolving around Canadian media, which leads into this week’s topic: What does the future hold for print media in Canada?

17:42 Terry focuses the discussion on how the changes in print media are going to affect media relations for PR professionals.

24:55 Terry kicks off the -30- segment.

27:48 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss Canadian podcasting- past, present and future.

00:28 Dave opens the show.

01:29 Dave mentions the comments that have been received for Episode #183.

02:21 To kick off 2010, Terry opens a discussion about podcasting in Canada.

16:01 Terry issues a challenge for PR students to produce a podcast!

16:07 Martin opens the -30- segment.

20:12 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.

00:27 Terry opens the show.

01:58 Terry introduces 4Q’s with Shel Holtz of For Immediate Release.

06:23 The guys begin a discussion stemming from Shel’s definition of PR.

18:19 Dave introduces the -30- segment.

22:28 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome each other back after their summer hiatus and discuss the new direction Inside PR is going.

00:34 Terry opens the show.

00:53 Terry, Dave and Martin talk about what they’ve been up to over the summer and the new IPR.

03:57 Terry tells us that IPR is now on Twitter:  @inside_pr

07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR.

Note: Shel Isreal is currently on a cross-Canada book launch for his new book “Twitterville.”

08:18 Martin talks about a  new segment on IPR called “30.”

09:31 Dave discusses the interview format for IPR.

10:39 Terry tells us that Mitch Joel, who recently authored the book “Six Pixels of Separation,” has agreed to an interview for the show.

12:45 Terry mentions one last potential interview- Louise Armstrong, Martin’s business partner at Palette PR.

16:38 Terry introduces the first “30.”

21:59 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.

Show Notes:

00:27 Terry opens the show.

00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.

04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.

33:20 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

1. Agencies must become comfortable with the personal branding of employees
2. Agencies need to do a far better job training staff
3. Agencies have to explain to clients that mistakes will happen
4. Agencies must help clients move from reactive to proactive to interactive
5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments? Send us an email as insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.

00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.

01:10 Dave Fleet gives his comments on the Veritas survey.

02:38 David and Terry address Dave Fleet’s comments and the Veritas survey results.

03:48 Dave and Terry welcome a comment from Bernie Goldbach.

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.

04:58 David and Terry thank Bernie for his comment.

06:28 David introduces today main topic: Social Media & PR Wish list

27:43 Inside PRoper English: The redundant phrase – “The reason is, because…”

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about podcasting and it’s role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week’s topic: IPR’s summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

This week on Inside PR Terry Fallis and Martin Waxman discuss the top 5 questions any company should ask a PR agency regarding social media when they are shopping around for a firm.

00:27 Terry opens the show.

01:21 Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.

07:36 Martin introduces this week’s topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?

08:08 The first question is: How active is the agency and its employees in the social media world?  For example, are they using Twitter?  Do they blog?

11:39 Terry asks the next question: What social media projects or case studies has the agency already accomplished?

14:25 Martin asks the third question: According to the agency, what are the governing principles of social media?

19:25 The fourth question is: How do you monitor social media and what kind of response do you get back?  Do you use Google Alerts or Technorati?

23:45: Finally, how does your company fit with the agency?  Does the relationship feel right?

26:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week’s show will be devoted to a “comment round-up,” which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy’s question, Terry and Martin discuss the do’s and don’t's of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week’s live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.

00:29 Terry opens the show.

00:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

00:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

01:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana’s father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment  and honour the new strictures of social media while still serving the needs of their clients.

Show Notes:

00:26 Terry opens the show.

01:14 Terry discusses an email exchange that led to today’s topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira’s speech on his blog.

02:59 Terry introduces today’s topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?

04:41 Martin discusses the changing media landscape.

07:20 Terry discusses social media’s effect on the media landscape.

10:09 Dave discusses Ira’s speech and the notion of the editorial gatekeeper.

19:11 Terry discusses the idea of the gatekeeper.

20:20 Terry reads from Ira’s speech. ref: Jay Rosen.

23:42 Dave discusses Ira and his opinion of Pr practitioners.

27:30 Terry discusses Whirlpool’s American Family podcasts and social media.

30:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College‘s unconference, and discuss comments and questions from several individuals including Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and Guy Skipworth.

Show Notes:

00:23 Terry opens the show.

02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.

08:12 Question from Joe Thornley of Thornley Fallis Communications on if, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.

12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.

18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.

24:20 Question from Guy Skipworth of Mediaco on whether you can shape the conversation in the blog world like you can in media.

28:04 Question on how students just starting out can get noticed in the world of social media.

34:23 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.

Show Notes

00:27 Dave introduces the show

01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend

02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business

02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job

04:48 Julie makes a comparison between new business gathering and hunting

07:24 Dave talks about his experiences while working at a larger firm

10:30 Terry draws the conclusion that New Business is best worked on by everyone.

16:22 Dave talks about circumstances where having new business hunters worked

18:58 The panel talks about how agencies organize to deal with client work

22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place

27:30 Silo structures are referenced

31:46 The panel talks about how companies can be organized around certain Sr. people or the company’s “Rainmakers”

39:25 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week’s podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley’s  Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.

09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:

1. Agencies must become comfortable with the personal branding of employees
2. Agencies need to do a far better job training staff
3. Agencies have to explain to clients that mistakes will happen
4. Agencies must help clients move from reactive to proactive to interactive
5. Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry’s BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry’s Website – Home of the Best Laid Plans

The News Release

Link to CBC.ca’s Ontario Today Archives

Buy The Best Laid Plans Online

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media’s impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

]]> http://www.insidepr.ca/index.php/2008/05/06/inside-pr-110-tuesday-april-6-2008/feed/ 1 29:32 Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a ... Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations. Show Notes 00:25 Dave introduces the Show 01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley 02:45 Dave mentions Terry's BIG WIN! 03:51 Terry tells us about winning the Leacock Medal for Humour References: Terry's Website - Home of the Best Laid Plans The News Release Link to CBC.ca's Ontario Today Archives Buy The Best Laid Plans Online About PLR 08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche 09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree 11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel An episode of Jiminy Glick 18:13 Dave introduces the topic of social media's impact on public relations 27:59 Terry Wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace Awards, Comments, Inside PR, PR, Show Notes, canadian podcasting, social media Gini Dietrich, Joseph Thornley, Martin Waxman no no http://www.insidepr.ca/index.php/2007/10/02/inside-pr-79-tuesday-october-2-2007/ http://www.insidepr.ca/index.php/2007/10/02/inside-pr-79-tuesday-october-2-2007/#comments Tue, 02 Oct 2007 18:18:09 +0000 Terry http://www.insidepr.ca/index.php/2007/10/02/inside-pr-79-tuesday-october-2-2007/

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry talk about podcasting and it’s role within public relations.

Show Notes

00:30 Terry introduces the show.

01:30 Terry talks about Podcast Expo.

07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.

29:30 Inside PRoper English: what

30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry are overwhelmed by PR student contributions. They use one of those contributions as a jumping-off point for their major topic of discussion. Also, they welcome audio comments from Michael Allison, Scott MacDonald, and Omar Ha-Redeye. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

01:20 Terry talks about his time at Podcasters Across Borders 2007.

06:30 Omar Ha-Redeye calls in with a comment.

09:30 Scott MacDonald calls in with a comment as well.

12:45 Michael Allison contributes another PR student comment.

17:40 This week’s major topic of discussion stems from an email from a recent PR graduate from Humber College, Lauren Schneider, who is working at the Royal Ontario Museum. Her comment is about things you don’t learn at PR school but need to learn on the job. Terry and David go off talking about other things that are important in PR that might not be taught in PR school.

27:50 Inside PRoper English: tortuous and torturous

29:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

On November 15th, Shel Holtz and Terry Fallis presented a breakfast session on the power of podcasting to a group of Thornley Fallis clients in Toronto.  The entire presentation and the Q&A session that followed were recorded for this podcast.  There was a PowerPoint presentation that accompanied Shel and Terry but their “conversation” stands alone quite well without the slides.  While the questions in the Q&A are not audible, the answers are self-explanatory.

This podcast runs just over an hour. 

Comments on this IPR Special Edition are welcome through the usual channels.  Leave us an audio or text comment directly on this blog, send us an e-mail or audio comment to insideprcomments@gmail.com, or call our comment line at 206-600-4741.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

This week on Inside PR, Terry and David talk about the differences between big and small agencies. They welcome audio comments from Patricia Parsons, a professor of public relations at Mount St. Vincent’s University in Halifax, Nova Scotia, and from Michael Seaton from The Client Side. Also, Terry does his Inside PRoper English segment. Finally, they play this week’s contribution from Chris Clarke.

Show Notes

00:28 David is glad to be back and introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:48 Terry talks about an interview he did with Canadian Podcast Buffet, with Bob Goyetche and Mark Blevis. The episode can be downloaded here.

03:32 David talks about a new post on KD Paine’s blog about the top 10 PR firms in the world and their presence in the blogosphere.

05:28 David introduces the first comment from Michael Seaton from The Client Side. David thinks Michael did a great job, and thanks him for stepping in during his absence.

07:45 Terry talks about how he only met Michael face-to-face after recording last week’s episode together. They got together for a geek dinner organized by Michael and Mitch Joel.

08:28 David brings up the Third Tuesday and Third Monday meetups happening at the end of September for Toronto and Ottawa communicators. Shel Israel will be speaking at both inaugural events. You can find the signup link for Toronto here and the Ottawa link here.

10:55 Terry introduces a comment from Patricia Parsons, a professor of public relations from Mount St. Vincent’s University in Halifax, Nova Scotia.

15:15 David brings up this week’s topic: small agency vs. big agency, for students considering a placement.

16:08 Terry mentions the fact that both he and Dave have worked at both big and small agencies in Canada. He doesn’t intend to provide definite conclusions on the debate. He recalls that a decade ago the big agencies had the big clients, which is no longer a rule of the agency world. According to Terry, there are advantages and disadvantages to both. He makes the case that at larger agencies there might not be the variety of tasks and responsibilites offered at smaller agencies.

19:42 David says that regardless of where you work, there are things that stay the same: you will start at the bottom and you’ll learn from the bottom-up. To him, the difference between big and small is simply a game of numbers: there are more opportunities for people in small agencies based on the fact that there are fewer staff to draw on. But, at larger agencies, there are certainly more opportunities for advancement because there are simply more positions to be filled. Nonetheless, the opportunities go to those who deserve them.

23:40 Terry claims that the only way to get anywhere is to take the opportunities that come your way. Be aggressive, but reasonable. Also, at smaller firms, the junior people get to sit around the table for creative sessions with the senior people, which is an excellent opportunity. That’s not to say that it doesn’t happen at larger firms, but it is more likely to happen at smaller firms.

26:20 David wraps up the chat and says that there are pros and cons to each size of firm. He says the most important part is about knowing your job and knowing who’s on your team. There are great people in terrible agencies and terrible people in great agencies.

29:00 David introduces and plays Chris Clarke‘s segment for the week.

32:41 Inside PRoper English for the week: tenet

33:45 From the files of Inside PRoper English: Grammar Girl’s Quick and Dirty Tips for Better Writing.

35:15 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Leesa Barnes of the Podonomics blog and co-author of the Canadian Podcast Listener Survey calls to compliment us on our use of audio comments from listeners on Inside PR to build community.

(Ed. note: Thanks, Leesa. But we stole this idea from Sheville‘s For Immediate Release podcast and Jaffe/Rubel, but we added the posting of audio comments to the blog as they are received.)

Leesa also puts a challenge out to the critics of the listener survey’s methodology to design and execute their own survey to plug any holes they perceive and add to the collective knowledge of podcast listenership in Canada.

Bryan Person, host of the New Comm Road podcast and author of the Bryper blog, reminisces about his eighth grade English teacher and wonders aloud about what we’ll be doing with the latest research on podcast listening in Canada.