Inside PR 2.33 – Wednesday, December 15, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.32 – Wednesday, December 8, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR, bloggers and blogola.

0:25 Martin opens the show.

1:48 Martin thanks Mary from Buzz4biz.ca for commenting on episode 2.28 and sharing what she would have changed in her career and Katie Stambeck, a PR student, weighs in on what made sense to her in terms of engagement on her blog.

3:32 Joe feels that when people comment on Inside PR topics of discussion and continue the conversation on their blogs, it validates what they do every week.

5:28 Gini announces this week’s topic, inspired by a blog post by Danny Brown. An anonymous blogger, “Sarah”, shares why she thinks PR people get paid and bloggers don’t. Gini disagrees with “Sarah” and tells us why.

8:55 Martin is surprised by Sarah’s comments and thinks she’s missing some of the main points of the social media landscape and networking.

10:05 Joe thinks Sarah’s post is actually tongue-in-cheek.

13:30 Gini asks Joe how he determined that Sarah’s post was supposed to be humourous and Joe explains.

14:00 Joe doesn’t understand why Sarah is writing anonymously.

15:30 Martin agrees and notes that your opinion doesn’t have much value if you don’t have the guts to stand behind it.

16:20 Joe brings up some good points on the topic of social media “A-Listers”.

18:25 Gini agrees and points out it makes more sense to pitch someone who is an influencer in their niche community than an “A-Lister”.

20:02 Joe mentions that Terry Fallis’ book, The Best Laid Plans, has been selected as one of the final five short-list candidates for the Canada Reads Most Essential Canadian Novel of the Decade. Congratulations, Terry!

21:32 Joe recommends that everyone check out Mitch Joel’s interview with Neville Hobson on Mitch’s Six Pixels podcast.

22:40 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.31 – Wednesday, December 1, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR spam and the difference between community and engagement.

0:25 Martin opens the show.

0:48 Martin announces this week’s topic, based on a suggestion from Petya Georgieva about PR spam. Petya asks what is social media PR spam and how does it differ from press release spam?

1:59 Gini points out that we talk about how bad it is to pitch to people to journalist and bloggers we don’t have relationships with, but many professionals still do it. Why?

3:55 Joe feels that hand built lists should be used whenever possible, but that’s not always possible depending on circumstances.

5:12 Gini shares an example of an unsolicited pitch she received from a vice-president at a global agency.

6:15 Martin doesn’t see any harm in asking if someone wants to receive information first. It helps build relationships.

8:03 Joe really likes Martin’s approach.

9:15 Joe believes a lot of junior practitioners don’t realize a small number of quality hits is a success.

10:20 Martin shares an approach to media relations developed by one of the VPs at energi pr, Lindsay Peterson.

11:15 Martin asks Gini about audience is on her blog, Spin Sucks, who are really engaged.

12:38 Gini differentiates between engagement and community.

14:48 Joe commends Gini on how she’s brought together a community on her various social channels.

16:30 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.30 – Wednesday, November 24, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe chat about several news items in social media and public relations this week.

0:27 Martin opens the show.

2:01 Martin announces they’ll be discussing several news items this week.

2:20 Martin talks about some things he took away from the meshmarketing conference last week.

3:32 Joe tells us about the Web 2.0 Summit, where he heard that LinkedIn now has 85 million members and a new member is joining every second.

4:40 Joe comments on how fantastic Mary Meeker’s presentation was at the Web 2.0 Summit.

5:10 Joe talks about his guest-stint as a lecturer at Martin’s PR class at McMaster University.

10:24 Joe chaired a conference last week at the Canadian Institute where Richard Binhammer, also known as RichardAtDell, did a presentation on their approach to social media.

13:20 Martin shares a few comments from Inside PR listeners. The first is from Amanda Jai Dynne about a previous episode on personal branding.  Regular listener Petya Georgieva suggests a topic for an upcoming show, PR spam, and gives a shout out to Inside PR on her blog. This week’s final comment comes from Peter Gault, who responds to Inside PR 2.28.

15:12 Gini shares her take on the new Facebook mail.

17:40 Joe wonders if Facebook is trying too hard to become a Swiss army knife? Something that does everything doesn’t do any one thing particularly while.

19:10 Martin brings up some news about Twitter analytics.

20:10 Joe chats about the changes going on at Backtype.

21:17 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.28 – Wednesday, November 10, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.

0:27 Martin opens the show.

1:44 Martin shares a comment from two listeners. The first comes from Victoria, a PR student. Victoria mentioned Inside PR as a podcast she really enjoys listening too.

2:09 Eden Spodek, who was mentioned in last week’s episode, shares the best way to approach bloggers to get them to talk about your client or their product.

3:34 Martin talks about a pharma conference he recently attended and wonders if social media and pharma policies go together?

7:07 This week’s topic comes from a comment posted on Gini’s blog. Rachael Seda asks “What is one thing you wish you could’ve done differently (or just done period) in the beginning of your careers?”

7:31 Joe doesn’t think he has any regrets.

8:43 Martin tells us what he would have done differently.

10:49 Gini wishes she realized how resourceful the people she worked with were.

12:48 Joe thinks young people need to realize the mobility they have in their careers when they were young.

15:52 Gini believes young people have a unique perspective on communications, one that they should be confident in sharing.

18:14 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.27 – Wednesday, November 3, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, MartinGini and Joe talk rogue accounts and what, if anything, a company should do about them.

0:29 Martin opens the show.

1:53 Martin shares a comment from Daniel Davidzon. Daniel was wondering if Martin, Gini and Joe can weigh in on the proliferation of rogue accounts on Twitter.

2:40 Joe believes it should be a company’s responsibility to reserve their name on any social site and identify themselves as the owner.

5:15 A reporter had recently asked Gini if a company should own negative or derogatory names on social networking websites so others can’t use it  for bad purposes.

6:06 Joe thinks it’s a good idea for companies to do that.

6:52 Martin wonders if a company is doing a good job with their customers, does it matter when someone creates a “companysucks” site?

7:13 Joe and Gini believe it does.

12:28 Martin shares a comment from Eden Spodek and a question of his own that stemmed from it – how overt should PR people be when encouraging others to tweet or share about a client?

14:50 Joe thinks transparency is key.

18:57 Gini shares some thoughts about Follow Friday (#FF) on Twitter.

23:27 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR is your podcast. What do you want to discuss?

I’m a big fan of podcasts. I listen to them in the car, at home, while I’m on the treadmill and on the subway. Thanks to podcasting, I can listen to my favorite programs when and where it’s convenient for me. But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.

Inside PR 2.25 – Wednesday, October 20, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Joe talk about how the media landscape is changing online.

0:28 Martin opens the show.

1:54 Martin introduces an audio comment from long-time listener, Jody Koehler, founder of Coopr PR in the Netherlands. Jody comments on his own use of Twitter.

3:44 Joe agrees with Jody about the power of Twitter and how it transcends geography.

4:40 Joe encourages listeners to share both audio and video comments on the Inside PR Facebook Group.

5:15 Martin announces this week’s topic: further changes in the media landscape. He comments on how the Toronto Star is now including content from the NY Times.

7:30 Joe mentions The Globe and Mail’s recent revamp and how it ties in with what Jeff Jarvis is saying about publicness.

10:15 Joe adds that papers are taking steps to monetize content online.

12:00 Martin shares an observation from Matthew Ingram, the former community manager at the Globe and Mail.

13:00 Joe notes that newspapers are having the same problem as bloggers with articles posted online – the conversation is moving away from the source. Joe wonders about the implications this has on public relations.

15:03 Joe believes that if you want to deal with the media these days, it helps to follow reporters and have them follow you and be able to offer something of value.

19:00 Martin suggests discussing the future of publishing in a future episode.

19:30 Joe recommends checking out Jeff Jarvis’ recent video on Buzz Machine about publicness and how it will effect the future of newspapers.

20:35 Martin closes the show


Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.24 – Wednesday, October 13, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, MartinGini and Joe talk about the recent changes to Facebook.

0:28 Martin opens the show.

2:25 Martin shares a comment from Yasin Sterling Akgun who asks Martin, Gini and Joe to discuss using blogs for press releases vs. print media.

3:02 Gini shares per perspective on the matter.

6:00 Joe thinks news releases are the best container for authoritative information.

9:15 Martin announces this week’s topic: the new changes in Facebook.

10:08 Gini references how Michael Arrington demonstrated the lack of control over the new group features by adding Mark Zuckerberg to a group without his approval or consent.

13:23 Joe says that since the last few privacy missteps from Facebook, he has cut back on his number of Facebook friends.

16:20 Martin finds it interesting that Facebook keeps introducing opt-out features despite negative reactions to previous opt-out features.

17:02 Joe isn’t as fond of Facebook as he once was.

19:19 Martin wraps up the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.22 – Wednesday, September 29, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.