Inside PR 2.35 – Wednesday, January 5, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.

0:24 Martin opens the show.

1:36 Following up to the previous episode on Inside PR, Martin mentions that this week, they will be talking about three things that may be on the next big thing in social media or PR.

3:40 Using the example of Facebook raising 500 million dollars from Goldman Sachs, Joe wonders if this trend will lead to companies rushing to sell rather than thoroughly develop their product.

6:16 Gini feels like it’s 2000 again with all the money being thrown around these days.

6:35 Joe hopes that government will go past the experimentation stage with social media and really embrace it.

8:05 Martin wonders if the WikiLeaks controversy will affect how governments approach open data.

8:55 Joe points out that WikiLeaks wasn’t the result of a social media problem, but rather a leaky employee problem.

11:05 Gini talks about the FCC’s decision on net neutrality and how there are two versions of the internet now.

14:00 On the CBC Spark podcast, Barbara Van Shewick was interviewed about internet architecture and innovation. Joe recommends listening to it as the interview explores interesting and complex issues.

17:15 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #132 – Wednesday, October 8, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman‘s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media’s tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33: 05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #131 – Wednesday, October 1, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook
,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #109 – Tuesday, April 29, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry’s appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson – Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal – turning the bad guys (gov’t) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

Inside PR Special Edition – Bob LeDrew Interviews Ira Basen

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This special edition of Inside PR is extra-special.

Ira Basen, the host of the 6-part CBC Radio series “Spin Cycles”, has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it’s role within the ever-changing Canadian media landscape.

Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.

Inside PR #39 – Tuesday, December 26, 2006

This week, Terry and David lament IPR #38, a low-energy snoozecast, and pledge to pick it up here in #39.  Terry and Dave talk about government relations as a sub-discipline of PR.  Chris Clarke is enjoying a holiday break this week in his hometown of Timmins, Ontario but will return with his regulary commentary in IPR #40 or #41.  Terry closes the show with this week’s segment of Inside PRoper English.

Show Notes

00:30  David opens the show and educates Terry on which countries observe “boxing Day.”  He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

02:08  Terry and David discuss how slow IPR #38 seemed.

03:25  Terry notes that there were no formal comments this week although David reports on a Sype chat he had with Bryan Person of the New Comm Road podcast.

04:08  Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.

07:30  Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.

09:12  Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.

11:00  Terry takes issue with term “lobbying” and then talks about the “old school” and the “new school” of government relations.

13:38  David talks about how Fleishman Hillard is set up to handle government relations and government communications.  Terry agrees and notes how Thornley Fallis approaches this issue.

17:05  Terry and David talk about how separate and distinct GR and in some cases IR are within PR.

20:20  Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda. 

23:57  Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.

27:22  Terry invites listener feedback on the GR discussion.

28:03  Terry presents Inside PRoper English for this week:  “unique”

29:58  Terry closes out the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.