In this week’s Inside PR, Martin Waxman, Gini Dietrich and Joseph Thornley talk about Intranets and the recent changes to Facebook.

Joe’s company’s Intranet is built around a Wiki to host content, Present.ly to support publishing and linking to content and Windows Live Messenger to enable one to one video calls. He encourages people to use these three tools to divert content from emails (we all suffer from inbox glut) and to channel communications from broad publishing through to one to one communications via video.

Martin points out that we have so many “places to go,” so many channels of communication, that managing these different channels can become a challenge unto itself.

And then there’s Facebook. We received a comment from Liza Butcher, who suggested that, “With the changes made this past week, I believe facebook it is trying to be too many things in one space, and ostracizing generations of people that may not be as tech savvy as others. … Facebook was a place for everyone, and now it is becoming too technical for the masses.”

Gini and Martin talk about their impressions of the most recent Facebook changes. Gini points out that it will be important to decide what you want to include in your timeline. Sharing everything won’t be for everyone. And it’s important to be aware of what the timeline automatically shares so that you can filter out the info you wouldn’t want to see there. Martin suggests that we all should become familiar with the “view activity” panel that will enable us to remove content from our timeline. Other neat features: the cover photo we can add to our Facebook profile and the ability to add “milestones” to fill in our timeline.

——————–

Reminder: Inside PR will be recording live from the PRSA International Conference in Orlando on October 16 and 17. We’ll also be interviewing speakers and participants. So, if you’re planning to be there, let us know and we will grab a sound bite with you.

The spring conference season has ended so we’re all back in our offices, podcasting from our desks, and talking about what we’ve learned the past couple of months.

Before we get to that, though, a HUGE congratulations to Shel Holtz and Neville Hobson. They just recorded their 600th episode. I did the math. If they recorded once a week, that would take 11 years to achieve. But they’ve cut that in half…six years; 600 episodes; twice weekly podcasts.

It’s no easy feat, either. They use Google Wave to begin brainstorming each session, adding commentary, links, and other information to enhance the story. They spend a lot of time bringing you relevant and valuable information. And that’s why it’s one of the most respected and highest listened to podcast in our industry.

If you’re not already subscribed, do it now by clicking here.

If you missed it, there was a really good comment from Keith Trivitt, associate director of public relations at PRSA, on the Burson-Marsteller/Facebook issue.

We talked for a couple of minutes about Keith’s response and the responsibility of all PR professionals, no matter their PRSA membership.

And on to the show!

A few things each of us learned throughout conference season:

• The Toilet Paper Entrepreneur, Mike Michalowicz, talks about not calling yourself a PR firm, but to focus on what makes you special. That allows you to take yourself out of the rate discount discussion and get paid for your expertise.
• Bret Werner talks about really understanding your niche, figure out which companies you really want to work with, and which clients you need to take to get you to those gold star companies in the next three to five years.
• Jay Baer is a great speaker, who also knows how to speak in tweets, he said the goal is not to be good at social media, but to be good at business using social media.
• Jay also said, if you suck, Twitter is not your problem.
• Jen Prosek, author of Army of Entrepreneurs, has a great philosophy on training and onboarding new consultants.

One more thing: Barbara Nixon, we talk about the difference between Facebook groups and Facebook pages for you!

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

This week, we record on Monday rather than Friday which gives us an extra two days to make the podcast even more timely…

Gini starts off by noting Twitter is planning to cut down on spam, and that includes those #FollowFriday or #FF tweets with long lists of @names and nothing else.  She says people will have to look at new ways to approach #FF. She chooses to write a weekly blog post featuring reasons to follow someone, like this one for Shel Holtz.

She goes on to mention Facebook’s new questions app, which apparently everyone has but Martin. Joe asks a question on FB and within four minutes gets 11 responses. (Note: by responding to Joe’s FB Q, Martin’s feature is enabled).  The way it works is you can pose a question, add answers folks can select, or let people provide their own answer. Gini feels it could be a good tool for market research and points out one change similar to a Quora feature: no one should be able to edit your question or answer. Currently, Facebook questions allows other users to edit the question and answers, this can result in your question longer representing your original point. Joe says he likes the social element of Quora and isn’t sure about the value of the FB experiment.

Martin recaps a recent post about what to look for – and what to avoid – when you’re choosing an agency. Joe mentions he feels the post points out that social media is in the broader context of overall effective communications, which is where it should be.

Joe announces that (sadly), our talented producer Yasmine Kashefi is leaving Thornley Fallis to go client-side. Yasmine has done a superb job on the show and we all want to thank her and wish her all the best!  We’ll miss you and hope you’ll send us some comments and thoughts.

Do you have comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Martin Waxman, Gini Dietrich and Joseph Thornley are all here for this week’s Inside PR. We talk about a couple things this week – community-driven events and online sharing.

Are unconferences and community-driven events dying out?

We look back one more time at our great experience at this year’s highly successful Podcamp Toronto. It takes a huge amount of effort to organize this type of event. And as professionally organized events have moved into the social media space, have they lessened our appetite and the pool of volunteers willing to organize unconferences? Do the professionally organized conferences cause us to have expectations of a conference that a community-based, volunteer driven conference can’t meet?

What’s happening in your community. Are there still vibrant unconferences or other community-driven events where you live? Are they becoming more frequent and more successful? Or rarer? Less well attended? We’d love to hear from you about this.

Sharing is Forever

We also talk about online sharing – or over-sharing. Martin starts the conversation by pointing to two sites that let you share your clickstream. Wow!

Would you want to share with others all the sites that you visit? Do you use the Web for work-related research? Is this an idea for a business that simply won’t work – at least if people appreciate the value of making conscious decisions about what we share.

Often, a choice to share is forgotten or poorly understood. We’ve already seen how Facebook’s frequent changes of their terms of service leads to people sharing information they hadn’t consciously realized they were sharing. Or think of Tumblr. How many people shared information on Tumblr, became bored with the platform and forgot that it is still spewing information about them. As Gini says, The Web doesn’t have a “Forget” button. Sharing is forever.

Do you have comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

David Jones (and so will you) will be very happy that Gini Dietrich got a new recorder. Now MUCH better sound for you!

A few newsworthy things we discuss: The ban on UberTwitter (which has now been lifted) and this image of the social media Bermuda Triangle that Petya Georgieva sent to us.

This week, Martin Waxman talks about his 10 commandments for public relations, which Joe Thornley notes we tend to forget. These are eternal truths and include:

1. Don’t lie
2. Don’t spam
3. Don’t overpromise
4. Don’t pretend something is what it isn’t
5. Be creative
6. Remember yours isn’t the only story out there
7. Know where you stand in the grand scheme of things
8. Do what you say
9. Smile
10. Say thank you

These commandments are ethical-based and are a great reminder that spin sucks and bad PR is bad PR. Smiling goes a long way, which Gini discovered when a University of Michigan study was released showing bad moods are as contagious as the common cold.

It’s so easy to spread your bad mood around through email and the social web and we talk about how, as leaders, we need to be very cognizant of how we behave not only affects the people in front of us, but also morale and culture that can have a last effect. When is online conversation appropriate and when is it better to get out of your office and actually talk to people?

Don’t forget we’re recording live at PodCamp in Toronto THIS Saturday! We hope to see you there.

Do you have comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Joe Thornley, and me on Twitter.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe talk about the three questions that need to be asked before accepting a controversial client.

0:27 Martin opens the show.

0:49 Joe is recording from Calgary as he is accompanying C.C. Chapman on the Content Rules Third Tuesday digital media meetups across Canada.

2:04 Gini has been following along and recommends that everyone check out Joe’s blog for interviews with C.C.

3:27 Joe starts off this week’s topic: how to approach controversial clients.

5:01 Martin believes that everyone deserves to have their voice heard, however, he feels he has the right to decide which clients he wants his agency to represent.

6:43 Gini draws from experience earlier in her career on working with tobacco clients. However, she notes that as an agency owner, she has a say as to who she wants to work with and is in a unique position.

8:15 Gini adds that it’s also incredibly important to look at the entire organization when taking on a new client because you want to benefit the company as whole.

9:25 Martin feels culture and leadership are also important things to consider when taking on a controversial client.

12:01 Listening to your organization as a whole is important. Early on when Joe had first started his agency with Terry Fallis, they chose not to work with certain businesses for personal reasons. As the agency grew, there were other opinions to consider.

12:30 Joe recently wrote a blog post on three questions you need to ask before accepting a controversial client. He talks about them.

15:06 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.

0:24 Martin opens the show.

1:36 Following up to the previous episode on Inside PR, Martin mentions that this week, they will be talking about three things that may be on the next big thing in social media or PR.

3:40 Using the example of Facebook raising 500 million dollars from Goldman Sachs, Joe wonders if this trend will lead to companies rushing to sell rather than thoroughly develop their product.

6:16 Gini feels like it’s 2000 again with all the money being thrown around these days.

6:35 Joe hopes that government will go past the experimentation stage with social media and really embrace it.

8:05 Martin wonders if the WikiLeaks controversy will affect how governments approach open data.

8:55 Joe points out that WikiLeaks wasn’t the result of a social media problem, but rather a leaky employee problem.

11:05 Gini talks about the FCC’s decision on net neutrality and how there are two versions of the internet now.

14:00 On the CBC Spark podcast, Barbara Van Shewick was interviewed about internet architecture and innovation. Joe recommends listening to it as the interview explores interesting and complex issues.

17:15 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.

0:30 Martin opens the show.

1:36 Joe continues on the discussion by talking about his next trend, the social networking darlings: Facebook, Twitter and YouTube.

3:32 Gini references a chart by Business Insider that demonstrates how Twitter is being used.

4:00 Joe cites two Canadian examples of how Twitter is being used as a newswire of sorts.

6:16 Gini brings up the next trend: The PR industry talks about measurement a lot but we don’t really seem to know how to do it.

7:31 Joe mentions a post by Jeremiah Owyang on the subject that he recommends checking out.

8:35 Martin doesn’t think algorithims can explain it all. We need a human perspective.

9:00 Martin talks about a new trend: Too many PR practitioners are focusing too much on broadcasting and not enough on building relationships.

10:06 Joe talks about his final trend for 2010: The drop-off of unique, interesting voices in the blogosphere. He mentions a blog post by Brian Solis on the state of the blogosphere in 2010 on the importance of blogging.

13:26 Gini fears another dot-com burst with all the Google-Groupon type deals taking place.

16:05 Martin announces the last trend of the episode: The reemergence of Wikis.

19:40 Martin recaps the trends discussed in this week’s episode.

20:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR, bloggers and blogola.

0:25 Martin opens the show.

1:48 Martin thanks Mary from Buzz4biz.ca for commenting on episode 2.28 and sharing what she would have changed in her career and Katie Stambeck, a PR student, weighs in on what made sense to her in terms of engagement on her blog.

3:32 Joe feels that when people comment on Inside PR topics of discussion and continue the conversation on their blogs, it validates what they do every week.

5:28 Gini announces this week’s topic, inspired by a blog post by Danny Brown. An anonymous blogger, “Sarah”, shares why she thinks PR people get paid and bloggers don’t. Gini disagrees with “Sarah” and tells us why.

8:55 Martin is surprised by Sarah’s comments and thinks she’s missing some of the main points of the social media landscape and networking.

10:05 Joe thinks Sarah’s post is actually tongue-in-cheek.

13:30 Gini asks Joe how he determined that Sarah’s post was supposed to be humourous and Joe explains.

14:00 Joe doesn’t understand why Sarah is writing anonymously.

15:30 Martin agrees and notes that your opinion doesn’t have much value if you don’t have the guts to stand behind it.

16:20 Joe brings up some good points on the topic of social media “A-Listers”.

18:25 Gini agrees and points out it makes more sense to pitch someone who is an influencer in their niche community than an “A-Lister”.

20:02 Joe mentions that Terry Fallis’ book, The Best Laid Plans, has been selected as one of the final five short-list candidates for the Canada Reads Most Essential Canadian Novel of the Decade. Congratulations, Terry!

21:32 Joe recommends that everyone check out Mitch Joel’s interview with Neville Hobson on Mitch’s Six Pixels podcast.

22:40 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.

0:27 Martin opens the show.

1:44 Martin shares a comment from two listeners. The first comes from Victoria, a PR student. Victoria mentioned Inside PR as a podcast she really enjoys listening too.

2:09 Eden Spodek, who was mentioned in last week’s episode, shares the best way to approach bloggers to get them to talk about your client or their product.

3:34 Martin talks about a pharma conference he recently attended and wonders if social media and pharma policies go together?

7:07 This week’s topic comes from a comment posted on Gini’s blog. Rachael Seda asks “What is one thing you wish you could’ve done differently (or just done period) in the beginning of your careers?”

7:31 Joe doesn’t think he has any regrets.

8:43 Martin tells us what he would have done differently.

10:49 Gini wishes she realized how resourceful the people she worked with were.

12:48 Joe thinks young people need to realize the mobility they have in their careers when they were young.

15:52 Gini believes young people have a unique perspective on communications, one that they should be confident in sharing.

18:14 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.

0:29 Joe opens the show.

2:00 Joe talks about this week’s topic: comment moderation. It was inspired by Shel Holtz wondering if moderation is worthwhile?

2:52 Gini doesn’t agree that comments should be moderated. She tells us why.

6:00 Joe explains how self-promotion and the creation of a personality effects conversation.

6:50 Joe believes that his readers expect him to curate the comments on his blog for quality. He wonders how it can be done without moderation?

7:50 Gini doesn’t want to moderate comments and likes that readers engage in conversation with one another in the comments.

10:50 Joe says that comments are what a discussion is all about and they should be stimulated and tended to at times.

11:16 Joe addresses the municipal elections that took place in Ontario on Monday night and Twitter’s negative reaction to Toronto’s new mayor.

14:52 Joe quotes Dave Jones’ tweet and says that the popular opinion on social media networks isn’t necessarily representative of everyone.

15:11 Gini adds to this point by referencing the Gap logo scenario where there was uproar about their new logo online, but a survey showed that only 17% of their customers were actually aware of this logo change.

15:59 People on social media are very vocal but they’re not necessarily representative of the majority.

16:18 Joe closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Joe talk about how the media landscape is changing online.

0:28 Martin opens the show.

1:54 Martin introduces an audio comment from long-time listener, Jody Koehler, founder of Coopr PR in the Netherlands. Jody comments on his own use of Twitter.

3:44 Joe agrees with Jody about the power of Twitter and how it transcends geography.

4:40 Joe encourages listeners to share both audio and video comments on the Inside PR Facebook Group.

5:15 Martin announces this week’s topic: further changes in the media landscape. He comments on how the Toronto Star is now including content from the NY Times.

7:30 Joe mentions The Globe and Mail’s recent revamp and how it ties in with what Jeff Jarvis is saying about publicness.

10:15 Joe adds that papers are taking steps to monetize content online.

12:00 Martin shares an observation from Matthew Ingram, the former community manager at the Globe and Mail.

13:00 Joe notes that newspapers are having the same problem as bloggers with articles posted online – the conversation is moving away from the source. Joe wonders about the implications this has on public relations.

15:03 Joe believes that if you want to deal with the media these days, it helps to follow reporters and have them follow you and be able to offer something of value.

19:00 Martin suggests discussing the future of publishing in a future episode.

19:30 Joe recommends checking out Jeff Jarvis’ recent video on Buzz Machine about publicness and how it will effect the future of newspapers.

20:35 Martin closes the show

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

So, we’re taking advantage of the new Facebook Groups feature to start an Inside PR Podcast Facebook Group. This is in addition to the @Inside PR Twitter feed.

Already, I’ve realized one immediate benefit of Facebook. It makes creating and posting video comments dumb simple. I’ve posted an introductory video on the Inside PR Podcast group.

It’s not great quality. I created it on the spur of the moment using my iPod Touch. And that’s the first benefit of the new Facebook Group feature I’ve discovered. It makes posting and responding to video comments as easy as writing a test comment.

I’ll be interested to see whether the conversation flourishes in these places. I hope you’ll join Martin Waxman, Gini Dietrich and me there.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk about the recent changes to Facebook.

0:28 Martin opens the show.

2:25 Martin shares a comment from Yasin Sterling Akgun who asks Martin, Gini and Joe to discuss using blogs for press releases vs. print media.

3:02 Gini shares per perspective on the matter.

6:00 Joe thinks news releases are the best container for authoritative information.

9:15 Martin announces this week’s topic: the new changes in Facebook.

10:08 Gini references how Michael Arrington demonstrated the lack of control over the new group features by adding Mark Zuckerberg to a group without his approval or consent.

13:23 Joe says that since the last few privacy missteps from Facebook, he has cut back on his number of Facebook friends.

16:20 Martin finds it interesting that Facebook keeps introducing opt-out features despite negative reactions to previous opt-out features.

17:02 Joe isn’t as fond of Facebook as he once was.

19:19 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe talk Twitter. #NewTwitter, that is.

0:23 Martin opens the show.

1:43 Martin announces the topic of this week’s show: Twitter’s new platform.

2:29 Gini tells us how she first started using Twitter.

3:31 Martin shares his introduction to Twitter and how his use of Twitter has changed over time.

6:53 Joe tells us about how he was first introduced to Twitter.

9:12 Gini mentions that she has never used Twitter.com and wonders if Joe and Martin use the website to access Twitter? Gini prefers using TweetDeck and HootSuite.

9:29 Joe uses the new Twitter app for the iPad. He uses TweetDeck on his desktop.

10:48 Martin uses the Twitter website and has gotten #NewTwitter. He does enjoy using HootSuite as well.

12:34 Joe asks if follower count matters?

14:50 Joe wonders if Klout really measures influence?

18:58 Martin asks Gini and Joe what it takes for them to follow people?

24:14 Joe wonders if Gini and Martin use Twitter differently from Facebook?

25:15 Joe asks Inside PR listeners how they use Twitter?

26:25 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe kick off the new school year with a discussion about the social media tools every new PR student needs.

0:26 Martin opens the show.

1:43 Joe mentions that it’s the beginning of a new school year and that Martin is teaching again at McMaster’s PR program.

2:44 Martin kicks off the discussion about this week’s topic: social media tools every new PR student needs.

3:03 Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.

4:40 Joe reminds students to build a professional profile from day one.

5:40 Gini gives some advice for students who are hesitant to start a blog.

7:37 Martin points out how important it is to be careful about what you post online.

8:28 Joe stresses the importance of communicating and engaging.

11:26 Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.

14:56 Martin says students need to have a good RSS reader to organize all their feeds and stay current.

16:05 Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It’s important to be well read.

20:00 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe discuss Terry Fallis‘ new book, The High Road, why measurement matters to Third Tuesday and how to deal when employees leave.

0:24 Martin opens the show.

1:00 Martin announces that Terry’s new book, The High Road, will be launching today!

1:44 Joe adds that if you pick it up, to do so in the e-book form.

4:33 Third Tuesday Toronto is kicking off it’s 5th season will a full-day conference, Third Tuesday Measurement Matters.

7:03 Gini mentions she recently saw Tony Hsieh from Zappos speak.

8:20 Martin introduces this week’s topic: how to deal with an employee leaving. He shares his story about his business partner, Louise Armstrong, making an exit from PR.

12:03: Joe asks Gini if she’s lost a main partner before.

13:40: Joe shares his perspective.

23:19 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.

0:26 Martin opens the show.

1:10 Martin apologizes that they missed last week’s episode.

1:41 Martin shares a comment from Danny Starr about ghost blogging.

2:47 Gini introduces this week’s topic: will social media change traditional book publishing? The topic was inspired by Seth Godin’s decision to abandon traditional book publishing.

3:52 Gini wonders if traditional book publishing is dying, needs to evolve or if Seth Godin can get away with it due to all his best sellers?

5:40 Martin thinks traditional book publishing needs to be shook up.

10:15 Joe says that due to links in digital content, we’ve stop reading in a linear fashion.

15:00 Martin points out that textbooks that are republished with updates year after year would benefit from an electronic format.

19:35 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss ghost blogging and whether it should be done or not.

0:25 Martin opens the show.

1:44 Martin thanks Sallie Goetsch for helping us correct a glitch with last week’s episode of Inside PR. (Thanks again, Sallie!)

2:17 Martin tells us about a great movie he saw over the weekend, Scott Pilgrim vs. The World.

3:26 Gini introduces this week’s topic: ghost blogging and talks about a discussion that went on about it on her blog post.

8:10 Gini wonders if there is a middle ground with ghost blogging – should we do it for clients or not?

8:17 Martin shares his perspective.

18:10 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss a listener’s comment on PRoper English and how they decide which events to attend.

0:30 Martin opens the show.

1:37 Joe shares the first listener comment, from Clint Stiles, about Inside PR #30.

3:37 Longtime listener, Chartwell 65, offers some suggestions to improve the show.

8:55 Joe talks a bit about Third Tuesday and how it started up.

10:20 Joe kicks off the next topic and asks Martin and Gini how they decided which events to attend and why?

14:37 Martin tells us about his first time attending PodCamp Toronto.

15:35 Joe shares what he looks for in a conference.

19:46 Gini encourages everyone to check out Empire Avenue.

20:13 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss old PR vs. new PR and the launch of a new iPad application.

0:30 Martin opens the show.

2:35 Martin shares listener comments with us. The first from Donna Papacosta about a survey she’s doing on podcasting. The second is a question from Jody Koehler. Jody asks “can a person advise on new PR without knowing old PR?”

3:37 Joe explains why he doesn’t think so.

4:48 Gini talks about the difference between PR 1.0 and PR 2.0.

7:13 Joe mentions that understanding how communities are formed and developed is key to understanding social media. Having a background or understanding in social sciences, psychology, anthropology and political science can help.

12:14 Martin introduces the next topic: the launch of FlipBoard for the iPad.

16:00 Martin mentions that Reeder for iPad has changed the way he views RSS feeds.

20:34 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini keep it short and sweet and discuss pitches and tweets.

0:28 Martin opens the show.

3:25 Martin shares a listener “comment” with us.

4:45 Joe tells us a little more about the pitch.

8:41 Joe brings up another point in the pitch and wonders if we should follow up with reporters to find out why they’re not interested.

10:34 Martin introduces the next topic: To tweet or not to tweet on behalf of clients? That is the question.

11:18 Martin shares his agency’s policy about tweeting.

16:20 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss weddings, comedy and why people don’t like Twitter.

0:28 Martin opens the show.

1:50 Martin tells us where he was last week

5:20 Martin, Gini and Joe share an audio comment from Bob LeDrew.

10:50 Gini talks about the resistance to change and to new technology in our industry.

11:59 Gini brings up Ivor Tossell’s recent Globe and Mail article, Why so many love to hate Twitter. Martin, Gini and Joe discuss.

19:28 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR,  Joe and Gini discuss the rising popularity of social media monitoring tools and whether the internet really is over.

0:28 Joe opens the show.

1:50 Joe talks about the summer slowdown.

6:12 Joe asks Inside PR listeners if summers are slower at their workplace and what they do to manage the lighter workload while keeping morale high.

7:10 Joe talks about the show’s first topic: Sysomos’ recent acquisition by Marketwire. He mentions a recent post by Dave Fleet about other social media monitoring tool acquisitions over the past year.

8:30 Gini talks about the various social media monitoring tools her business uses.

10:10 Joe shares his favourite social media monitoring tools.

17:12 Gini talks about Prince’s outrageous comment “The internet is over”.

21:45 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss the role of social media played in the G20 Summit and how social media is changing the way news is shared.

0:27 Martin opens the show.

2:17 Martin tells us how the G20 impacted his move to the new energi PR offices.

3:46 Joe paints a picture of what the G20 was like over the past weekend in Toronto and introduces this week’s first topic: the G20 and social media.

6:36 Joe points out the limitations of social media during the G20.

12:51 Joe wonders why the G20 organizers failed to incorporate elements of social media to inform the public during the talks.

14:53 Martin introduces the second topic: how social media is breaking “news” before traditional media.

18:18 Gini explains how it is difficult to determine what is and isn’t credible on Twitter.

21:18 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss recent developments in social media and Terry Fallis returns to the show to discuss how he used social media to promote his book.

0:23 Martin opens the show.

2:50 Joe mentions that Terry Fallis’ book podcast has made it to number one on the iTunes literature podcast charts.

4:03 Joe interviews Terry about how he used social media to promote his two books.

13:00 Martin, Joe and Gini comment on how innovative Terry was with his approach to social media to promote his book and himself.

19:00 Joe presents this week’s topic, recent developments in social media. He starts with the YouTube news feed and how citizen journalism has changed how news is defined.

24:21 Joe adds that the move toward government 2.0 has been gaining momentum and cites the Australian government’s Gov 2.0 as an example.

25:53 Martin introduces a new closing segment, the round up.

26:12 Gini kicks off the last -30- segment on Inside PR.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss trends in social media.

0:30 Martin opens the show.

2:10 Martin mentions that Joe was unable to join them this week, and that they are presenting at the CPRS Conference in Regina, Saskatchewan.

3:10 Martin addresses listener comments from last week, the first from Ed Lee, congratulating Martin on the merger.

4:08 The second listener comment comes from Rob Jeanveau about the jeans issue that Gini brought up last week.

7:01 Martin introduces this week’s topic: 5 social media trends. He kicks off the discussion with the first trend, video.

10:00 Martin introduces the next trend: search.

13:42 Martin and Gini discuss the next trend: location based applications.

16:30 The next trend discussed is mobile payment applications.

18:58 Gini discusses the importance of the last trend, social media policies.

22:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the G20 Summit in Toronto, how to deal with negative comments on blogs and how Energi PR came to be.

0:28 Martin opens the show.

0:42 Joe brings up the G20 Summit and Martin and Joe discuss how it’ll effect Toronto and Public Relations agencies in the Toronto financial district.

3:03 Joe explains that the G20 Summit will have a negative impact on the business community.

3:43 Joe asks Gini about her bicycle accident she had last week.

5:45 Martin tells us about Energi PR.

15:32 Martin tells us how Darryl Salnero helped with shaping Energi PR.

18:19 Joe asks Gini about a recent blog post that got a lot of feedback – both positive and negative.

28:14 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Joe interviews Carol Levine and Esther Bachsbaum of Communications Meca and they discuss Meca’s recent merger with Palette PR.

0:26 Joe opens the show.

0:37  Joe announces that he will be hosting the show by himself today and explains why Gini and Martin aren’t recording.

1:37 Joe tells us that Martin’s agency, Palette PR has merged with Communications Meca to form Energi PR.

2:52 Joe interviews Carol Levine and Esther Bachsbaum about the new merger.

8:10 Joe offers up some commentary about the interview and the merger.

9:27 Joe wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and special guest Abbie Fink discuss what they’ve taken away from the Counselors Academy in Asheville, NC.

0:21 Martin opens the show.

1:04 Martin thanks Kevin Hunt and Matt Resetta for their comments

1:50 Gini tells us that Martin, Abbie and herself are recording together in the lobby of their hotel.

2:52 Abbie tells us about the Counselors Academy and how it benefits agencies and attendees.

5:12 Martin asks Abbie and Gini what the highlights of the conference were so far for both of them

7:50 Martin mentions a session by Elise Mitchell that he found particularly inspiring.

9:45 Gini talks about her first visit to the Counselors Academy 5 years ago and how different perspectives from competitors makes the profession better.

10:50 Martin agrees with Gini and shares his perspective.

16:00 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss the pros and cons of attending conferences.

0:19 Martin opens the show.

1:11 Martin brings up the first listener comment, from Bob Ledrew, about the upcoming Podcasters Across Borders taking place in Ottawa this June.

1:41 Joe explains what Podcasters Across Borders is.

4:09 Joe introduces this week’s topic, conferences, and mentions Martin and Gini’s upcoming trip to the Counselors Academy in Asheville, NC.

5:15 Gini mentions she doesn’t get a lot from speakers and workshops at Counselors, but she benefits from being able to talk and brainstorm with others.

11:30 Joe wishes that conference sponsors would pitch less and educate more.

13:50 Joe kicks off the -30- segment

19:29 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe, and Gini discuss how different organizations and people are approaching privacy on the internet.

0:21 Martin opens the show.

0:35 Joe mentions he’s heading to Stratford, Ontario for the University of Waterloo’s Canada 3.0 festival.

3:13 Martin brings up listener comments from last week’s show.

3:47 Al Croft commented on an article he wrote about a British agency that did away with billable hours all together and was still quite successful.

4:29 Daniel Davidson, asks whether there is a conflict in how the media might perceive a PR person pitching from two unrelated areas of public relations.

8:32 Joe introduces this week’s topic: how we’re approaching privacy on the internet.

18:45 Gini recommends that everyone Google themselves at least once a week to see what’s out there.

18:59 Joe kicks off the -30- segment.

23:40 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Gini discuss the role of billable hours in public relations agencies.

0:21 Martin opens the show.

1:20 Martin thanks the listeners of the show for all their comments and answers reader questions.

1:40 Joe Carleo asks why the ID tags for the have yet to be changed.

2:40 Petya Georgieva from Bulgaria asks what advice they have for someone who wants to better their understanding of the English media market.

7:18 Gini introduces this week’s topic: billable hours. The topic was suggested by Joe and inspired by Daniel Pink’s book, Drive.

15:58 Martin asks listeners to share what their agencies are doing with billable hours.

16:42 Martin kicks off the -30- segment.

21:08 Martin wraps up the show

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Inside PR’s new hosts, Joe Thornley and Gini Dietrich and they discuss how small businesses should approach social media.

0:20 Martin opens the show.

1:09 Gini introduces herself and talks about getting involved with Inside PR.

2:11 Joe introduces himself.

3:01 Martin suggests they discuss how they hope to shape the show.

5:18 Martin brings up a recent blog post by Jason Falls about how small businesses are approaching social media.

6:57 Gini explains how small business owners can use social media.

7:42 Joe mentions that instead of using traditional advertising, he focuses on social media and community as a means of promoting his agency.

10:42 Martin recalls a panel where he spoke to students about using social media to get noticed by agencies.

12:25 Gini notes the importance of communicating online with agency heads and leaders to build relationships that can help you get a job.

13:24 Gini gives three pieces of advice to small business owners about using social media.

16:00 Joe kicks off the -30- segment.

19:51 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.

0:26 Martin introduces this special episode of Inside PR.

Inside PR #1

2:56 Terry opens the podcast; explains what the show is all about

4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR

4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at insideprcomments@gmail.com

5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure

6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation

25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the insideprcomments@gmail.com address and the Inside PR blog

37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)

—

37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave talk about the history of Inside PR and reminisce about the last four years of the show.

00:24 Terry opens the show.

00:55 Terry announces that this will be his and Dave’s last episode of Inside PR. Martin will be continuing Inside PR with new co-hosts.

02:43 Terry suggests that they discuss things that happened on the show over the course of 200 episodes.

04:12 Dave and Terry talk about recording the very first episode of Inside PR.

08:08 Terry mentions that Shel Holtz and Neville Hobson of For Immediate Release were an inspiration to Inside PR and that FIR helped shape the show.

12:09 Terry, Dave and Martin thank Chris Clarke, Kyra Alysworth, Samantha Lovelace, Janna Guberman and Sarah Laister for producing the show over the past four years.

14:09 Terry recalls the Inside PR blooper reel put together by Chris Clarke.

18:18 Martin kicks off the -30- segment.

23:20 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Terry and Dave discuss a recent Globe & Mail interview with Fleishman-Hillard CEO Dave Senay.

00:27 Terry opens the show.

01:46 Dave kicks off the discussion about Dave Senay’s interview and his comments on the state of public relations today.

24:00 Terry wraps up discussion about the interview.

25:11 Terry introduces the -30- segment and thanks Sarah Laister for all her contributions to Inside PR.

27:21 Martin gives three tips to students and new PR grads about reaching out to professionals.

29:46 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Dave welcome listener comments and discuss online reputation management.

00:27 Dave opens the show.

01:40 Terry welcomes the first comment from Jackson Wightman.

05:23 Dave introduces the next comment from Alexander Tuller.

08:28 Terry welcomes the final comment from Daniel Davidzon.

13:26 Dave introduces this week’s topic (inspired by a Mitch Joel post): online reputation management.

27:16 Dave kicks off the -30- segment.

29:46 Terry closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Martin welcome listener comments and discuss Martin’s trip to SXSW.

00:29 Terry opens the show.

01:14 Terry welcomes a comment from Ann Lamanes.

03:26 Martin talks about his experiences at South By Southwest.

16:30 Martin introduces his 4Q’s with Robert Scoble.

25:27 Terry kicks off the -30- segment.

28:33 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Dave welcome listener comments and discuss the current state of Twitter.

00:27 Dave opens the show.

01:19 Dave welcomes listener comments from Danny Starr and Eric Portelance.

03:02 Terry reminds us that Martin is at South by Southwest, which leads to a discussion about the value of the conference.

09:13  Terry introduces this week’s topic: the current state of Twitter, based on research from Barracuda Labs.

22:17 Terry kicks off the -30- segment.

24:55 Terry wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry and Martin welcome a listener comment and discuss personal brand.

00:29 Terry opens the show.

00:59 Martin is heading to SXSW this week!

03:02 Terry’s new book, The High Road, is coming out on Sept. 7th and The Best Laid Plans has been nominated for the National Post’s Canada Also Reads contest!

04:44 Terry introduces an audio comment from Bob Crawshaw.

06:12 Terry introduces this week’s topic: the relationship between personal brand and public relations.

22:18 Martin wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave, Martin and Cheryl Breen are live at Podcamp Toronto!

01:03 Terry opens the show and we hear a female voice- Cheryl Breen from Coming Up PR is co-hosting the show!

01:28 Dave recaps his -30- segment from last week regarding the relationship between PR people and bloggers.

08:53 Cheryl gives her thoughts on blogger relations and  social media from a student perspective.

11:30 Terry asks Gary Shlee for his perspective on the conversation.

15:50 Dave asks Keith McArthur for his take on blogger relations from the client side.

20:26 Katie Boland asks a question.

24:54 Jonathan of TO Tech asks a question.

27:37 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto!

00:40 Terry opens the show.

01:23 Terry announces that Mary Attard, Cheryl Brean and Mike Kerr, all PR students at Seneca College, have started a PR podcast- Coming Up PR.

02:37 A big thank you to Guy Skipworth and Mediaco for providing the audio set up to record Inside PR live at Podcamp.

Producer’s note: Thanks for the shout out, Terry!

04:00 Terry introduces this week’s topic: Whatever happened to podcasting?

09:12 Chris Jackson makes the first comment.

13:35 An audience member asks a question about “old-school” PR vs. social media.

16:22 Jason Chambers gives his thoughts on podcasting.

18:04 Tod Maffin makes a comment.

22:05 Mike Kerr talks about being a new podcaster and PR student.

25:26 Martin starts the -30- segment.

29:17 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the TTC’s use of social media.

00:29 Terry opens the show.

00:40 Terry reminds us that Podcamp Toronto is coming up on February 20th & 21st at Ryerson University.  Terry, Dave and Martin will be there recording Inside PR live at 10:30 and 11:15 on Saturday morning!

01:50 Terry welcomes a comment from Jason Bedard.

02:58 Terry introduces a comment left on the blog from Dagan Henderson.

04:08 Martin reads a comment from Josh Turner which leads to this week’s topic:  the Toronto Transit Commission’s (TTC) use of social media.

24:03 Terry starts the -30- segment.

28:47 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults.

00:31 Terry opens the show.

1:00 Announcements:  Third Tuesday is coming up on Feb. 23 at the Berkeley Heritage Event Venue with Mitch Joel!  Also, Joe Thornley’s new vidcast, SocialMediators, launched this week. Check it out!

02:44 Martin reminds us that Inside PR will be recording live at Podcamp 2010.

03:04 Terry opens a discussion stemming from an article he read about the decline of blogging amongst young adults.

14:20 Martin starts the -30- segment.

19:11 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the best ways to prepare for the departure of a senior team member.

00:29 Dave opens the show.

01:22 Martin introduces a comment from Laurie Smith of CNW.  (See the whole comment on the blog).

01:47 Terry reads a comment from Jennifer Grinder.

08:50 Martin shares a neat analogy for Facebook, Linkedin and Twitter via @julito77

10:21 Terry introduces this week’s topic: How can PR agencies minimize the impact of losing a senior team member?

23:08 Terry starts the -30- segment.

32:25 Terry wraps up the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman welcome listener comments and discuss the future of newswires.

00:29 Terry opens the show.

00:50 Terry and Martin wish Dave Jones a Happy Robbie Burns Day AND a Happy Birthday!

02:22 Terry introduces a comment from Eden Spodek, one of the organizers of Podcamp Toronto 2010.

04:02 Terry reads a comment from Ben Hennessey.

07:50 Terry introduces a third comment from Rob Jeanveau, which also leads to this week’s topic: What does the future hold for newswires?

17:57 Terry kicks off the -30- segment.

21:53 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.