Inside PR 3.80: Digital Reach with Cision

This week we have a special guest in Heidi Sullivan, the senior vice president of digital content at Cision. She is here to talk to us about Digital Reach, a new offering from the PR media database company.

You know how you go to research a competitor, a blogger, or a journalist and you check out their numbers? You check them out on Compete and on OpenSiteExplorer and in a media database such as Cision to figure out what kind of authority they have and where your influencers might lie.

The problem, of course, is sites such as Compete are not completely correct. I checked out Spin Sucks there, just to see how accurate it is and it’s off by more than 20 percent.

Enter Digital Reach.

It takes a site’s unique visitors and combines it with the social shares it typically receives. This gives you a UVPM, or unique visitors per month, which is more accurate than anything else out there.

Listen to her describe what communicators can get from Digital Reach, what she did as her first job in the business (which makes me laugh because many of us have been there), and how you can get started.

I’m off to test it for some of our clients now.

Enjoy the listen!

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Thank you to the people behind Inside PR

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Ashlea LeCompte.

Inside PR is part of the FIR Podcast Network.

Inside PR 2.25 – Wednesday, October 20, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin and Joe talk about how the media landscape is changing online.

0:28 Martin opens the show.

1:54 Martin introduces an audio comment from long-time listener, Jody Koehler, founder of Coopr PR in the Netherlands. Jody comments on his own use of Twitter.

3:44 Joe agrees with Jody about the power of Twitter and how it transcends geography.

4:40 Joe encourages listeners to share both audio and video comments on the Inside PR Facebook Group.

5:15 Martin announces this week’s topic: further changes in the media landscape. He comments on how the Toronto Star is now including content from the NY Times.

7:30 Joe mentions The Globe and Mail’s recent revamp and how it ties in with what Jeff Jarvis is saying about publicness.

10:15 Joe adds that papers are taking steps to monetize content online.

12:00 Martin shares an observation from Matthew Ingram, the former community manager at the Globe and Mail.

13:00 Joe notes that newspapers are having the same problem as bloggers with articles posted online – the conversation is moving away from the source. Joe wonders about the implications this has on public relations.

15:03 Joe believes that if you want to deal with the media these days, it helps to follow reporters and have them follow you and be able to offer something of value.

19:00 Martin suggests discussing the future of publishing in a future episode.

19:30 Joe recommends checking out Jeff Jarvis’ recent video on Buzz Machine about publicness and how it will effect the future of newspapers.

20:35 Martin closes the show


Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.22 – Wednesday, September 29, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

0:26 Martin opens the show.

1:53 Martin announces that they will not being talking about New Twitter this week because a more current topic came along.

2:09 Martin shares a listener comment from Barbara Nixon about last week’s show and how she’s encouraging her students to listen.

2:53 The second comment comes from Mia Salituro who writes a blog about networking. She shares some tips for students around building your personal brand.

3:57 The last comment comes from Martin’s colleague at Energi PR, Sean Bailey. Sean asks what Martin, Gini and Joe’s stance is on “liking” or “following” a client’s competitor on Facebook and Twitter? Is it a form of monitoring, or is it different because it’s a public display of liking the competing brand? Martin ties Sean’s question into the recent Netflix ethical breach.

5:22 Gini answers Sean’s question and shares her perspective on the matter and she, Martin and Joe discuss.

14:33 Martin says that he hates the term “pr stunt”.

14:42 Gini shares why she’s not a fan of the term either.

16:10 Gini talks about a recent chat she participated in that connected bloggers with PR professionals that could offer them advice. Gini dispelled the rumour that PR firms only pay attention to A-list bloggers. It’s the job of the PR professional to find bloggers who are influential in their specific community or niche.

23:11 Martin says that as communicators, it’s important to read a lot of blogs and a lot of different kinds of blogs.

27:45 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #194 – Wednesday, March 3, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, TerryDaveMartin and Cheryl Breen are live at Podcamp Toronto!

01:03 Terry opens the show and we hear a female voice- Cheryl Breen from Coming Up PR is co-hosting the show!

01:28 Dave recaps his -30- segment from last week regarding the relationship between PR people and bloggers.

08:53 Cheryl gives her thoughts on blogger relations and  social media from a student perspective.

11:30 Terry asks Gary Shlee for his perspective on the conversation.

15:50 Dave asks Keith McArthur for his take on blogger relations from the client side.

20:26 Katie Boland asks a question.

24:54 Jonathan of TO Tech asks a question.

27:37 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #189 – Wednesday, January 27, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman welcome listener comments and discuss the future of newswires.

00:29 Terry opens the show.

00:50 Terry and Martin wish Dave Jones a Happy Robbie Burns Day AND a Happy Birthday!

02:22 Terry introduces a comment from Eden Spodek, one of the organizers of Podcamp Toronto 2010.

04:02 Terry reads a comment from Ben Hennessey.

07:50 Terry introduces a third comment from Rob Jeanveau, which also leads to this week’s topic: What does the future hold for newswires?

17:57 Terry kicks off the -30- segment.

21:53 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #187 – Wednesday, January 13, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry FallisDavid Jones and Martin Waxman discuss the future of Canadian print media.

00:27 Terry opens the show.

00:58 Terry introduces a comment from Will Knott.

04:19 Martin talks about some recent news revolving around Canadian media, which leads into this week’s topic: What does the future hold for print media in Canada?

17:42 Terry focuses the discussion on how the changes in print media are going to affect media relations for PR professionals.

24:55 Terry kicks off the -30- segment.

27:48 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #181 – Wednesday, December 2, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.

00:27 Terry opens the show.

01:58 Terry introduces 4Q’s with Shel Holtz of For Immediate Release.

06:23 The guys begin a discussion stemming from Shel’s definition of PR.

18:19 Dave introduces the -30- segment.

22:28 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #180 – Wednesday, November 25, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity.

00:27 Martin opens the show.

01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times.

21:23 Dave opens the -30- segment.

25:39 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #178 – Wednesday, November 11, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now.

00:28 Terry opens the show.

00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release.

02:03 Terry notes that Dave tweeted about a recent ranking of Canada’s podcasts by Sean McGaughey.

04:13 Terry introduces this week’s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order).

27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week.

30:08 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #174 – Wednesday, October 14, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers.

00:25 Terry opens the show.

00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments.

01:24 Martin introduces this week’s topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers.

10:53 Producer’s Note: The IPR episode Martin is referring to is #161.

19:49 Martin introduces this week’s -30- segment.

22:27 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.