Standard Podcast [25:22m]: Play Now | Play in Popup | Download

This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week’s topic: IPR’s summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

 

 Standard Podcast [33:28m]: Play Now | Play in Popup | Download

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week’s show will be devoted to a “comment round-up,” which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy’s question, Terry and Martin discuss the do’s and don’t’s of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week’s live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

 

 Standard Podcast [30:25m]: Play Now | Play in Popup | Download

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.

Show Notes

00:26 Dave opens the show.

01:56 Terry mentions the WKRP episode that featured the Thanksgiving “Turkey Drop”.

03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into insideprcomments@gmail.com.

04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.

07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.

08:25 Terry talks about the importance of having a balance of clients in agencies.

09:00 Terry mentions that start-up companies are a little more anxious in these times.

09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.

12:52 Terry reads a line from Todd’s post, quoted from an article in the Harvard Business Review.

17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.

23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.

29:08 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

 

 Standard Podcast [36:46m]: Play Now | Play in Popup | Download

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman’s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media’s tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33: 05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

 

 Standard Podcast [36:42m]: Play Now | Play in Popup | Download

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.

Show Notes

00:31 Dave opens the show.

01:22 Martin introduces the week’s topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).

02:23 Terry introduces the first best practise: Honesty.

04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.

12:38 Martin introduces the second best practise: Conversation.

15:30 Terry introduces the third best practise: Timeliness.  He gives an example of a corporate blog that did not practise timeliness: McDonald’s Corporate Social Responsibility Blog.

19:53 Julie asks the other’s opinions on anonymous posts

20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.

21:44 Dave introduces the fourth best practise: Measurement.

28:27 Julie introduces the fifth best practise: Commitment.

31:38 Dave talks to commitment.

34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.

35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.

35:39 Terry Closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

 

 Standard Podcast [30:25m]: Play Now | Play in Popup | Download

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33.

Show Notes

00:25 Terry opens the show.

01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O’Reilly.

04:17 Terry introduces the idea of pulling out old discussions.

05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Leaf Foods.

07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines.

12:24 Terry talks to crisis planning and communications strategy.

13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006.

13:35 Issues management and crisis management are defined.

15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan.

17:28 Terry references the Tylenol crisis.

19:27 Dave talks about speed to communications.

21:17 Terry talks about owning the crisis.

22:14 Dave discusses repairing images in a time of crisis.

26:27 Terry talks about the use of SM in crisis communications.

26:52 Terry talks to training.

28:50 Terry wraps the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This episode of Inside PR was produced by Janna Guberman.

 

 Standard Podcast [33:50m]: Play Now | Play in Popup | Download

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.

Find the article here.

Show Notes

00:50 Dave opens the show

02:00 Dave starts the discussion on this week’s topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg

03:33 The panel talks about the relationship of PR to the C-Suite

07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:

1. Encouraging ethical practices
2. Reputation management
3. Contributing to organizational success

13:06 Julie talks about shopping a release

15:57 Dave brings up measurability

17:16 Martin talks about PR’s current measurement tools

18:28 Julie talks about lift

22:16 Julie discusses the Study’s findings on Agencies of Record

28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies

32:09 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

 

 Standard Podcast [26:55m]: Play Now | Play in Popup | Download

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry’s appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson – Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal – turning the bad guys (gov’t) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace

 

 Inside PR #14 - Tuesday, July 4, 2006 [38:50m]: Play Now | Play in Popup | Download

First, apologies for the late arrival of this week’s episode.

Second, starting next week, the show will be posted on Tuesday mornings rather than Monday mornings.

Also, with Terry absent next week, Mitch Joel from the Six Pixels of Separation podcast will be co-hosting with David.

Show Notes

00:27 Terry opens the show and invites listener comments to the comment line (206-600-4741), the show blog, or to insideprcomments@gmail.com

01:20 Terry brings up housekeeping items: the show will now be posted Monday nights at midnight instead of Sunday nights at midnight

02:00 Terry will not be co-hosting next week’s episode. In his place, Mitch Joel will join David as co-host. Thanks to Mitch for filling in for Terry.

03:00 David introduces Eric Schwartzman of the On The Record Online’s comment on Inside PR #13 about branding of social media inside agencies.

7:08 Terry and David discuss Eric’s comment

9:42 Robert French supports posting comments as they arrive on the blog page

10:42 Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D. Paine has recommended it to her readers. David brings up having met K.D. in Toronto recently.

13:25 David brings up Podcasters Across Borders and Terry talks about his time at the conference in Kingston, Ontario.

16:10 David and Terry discuss a post on Steve Rubel’s blog about John Edwards’ speech at Gnomedex.

19:45 Terry brings up Canadian Prime Minister Stephen Harper’s bare-bones podcast.

22:12 Terry brings up the Nokia blogger-relations program done by Matchstick, a word-of-mouth marketing company. There is some discussion as to how Matchstick could have done a better job communicating with the blogosphere. David points to Darren Barefoot and Boris Mann as examples of bloggers who were recruited but chose not to participate.

32:14 Amy Cole comments on Chris Clarke’s segment from Inside PR #13

33:33 Chris Clarke contributes his weekly segment

35:20 Terry identifies with Chris’ segment and shares a story of his own from circa 1988

36:40 Terry invites comments to the blog page, comment line, or via email to insideprcomments@gmail.com

37:35 David closes the show and looks forward to Mitch Joel co-hosting next week

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

I’ve never really understood how the PubSub PR list actually works/worked, but I did know that it felt better to be higher up the list than lower.
Now, there has been lots of talk of PubSub’s financial problems lately and there is the fact the list hasn’t been updated since June 20th, but none of that negates the fact that for a brief, shining moment the Inside PR blog was at the top of the list.

We’re proud to be number 1…whatever it means. (If anyone knows, please tell us!)