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	<title>Inside PR &#187; Podcamp Toronto</title>
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	<link>http://www.insidepr.ca</link>
	<description>Exploring the state of public relations</description>
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	<copyright>2006-2009 </copyright>
	<managingEditor>insideprcomments@gmail.com (Gini Dietrich, Joseph Thornley, Martin Waxman)</managingEditor>
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	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Welcome to Inside PR. In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of of Thornley Fallis Group and Martin Waxman of energi PR explore deep inside the world of public relations and social media. If you&#039;re a business communicator, or even if you&#039;re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.</itunes:summary>
	<itunes:keywords></itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
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		<itunes:name>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:name>
		<itunes:email>insideprcomments@gmail.com</itunes:email>
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		<item>
		<title>Inside PR 2.15 – Wednesday, August 4, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/08/04/inside-pr-2-15-%e2%80%93-wednesday-august-4-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/08/04/inside-pr-2-15-%e2%80%93-wednesday-august-4-2010/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 05:46:10 +0000</pubDate>
		<dc:creator>Yasmine</dc:creator>
				<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Shownotes]]></category>
		<category><![CDATA[canadian podcasting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Joe Thornley]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Third Tuesday]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=921</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin,  Joe and Gini discuss a listener&#8217;s comment on PRoper English and how they decide which events to [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/martinwaxman">Martin</a>, <a href="http://twitter.com/thornley"> Joe</a> and <a href="http://twitter.com/ginidietrich">Gini</a> discuss a listener&#8217;s comment on PRoper English and how they decide which events to attend.</p>
<p><strong>0:30 </strong>Martin opens the show.</p>
<p><strong>1:37</strong> Joe shares the first listener comment, from Clint Stiles, about <a href="http://www.insidepr.ca/index.php/2006/10/24/inside-pr-30-tuesday-october-24-2006/">Inside PR #30.</a></p>
<p><strong>3:37</strong> Longtime listener, Chartwell 65, offers some suggestions to improve the show.</p>
<p><strong>8:55 </strong>Joe talks a bit about Third Tuesday and how it started up.</p>
<p><strong>10:20</strong> Joe kicks off the next topic and asks Martin and Gini how they decided which events to attend and why?</p>
<p><strong>14:37 </strong> Martin tells us about his first time attending <a href="http://podcamptoronto.com/">PodCamp Toronto</a>.</p>
<p><strong>15:35</strong> Joe shares what he looks for in a conference.</p>
<p><strong>19:46</strong> Gini encourages everyone to check out <a href="http://empireavenue.com/">Empire Avenue</a>.</p>
<p><strong>20:13</strong> Martin closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger    Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://twitter.com/ykashefi">Yasmine Kashefi</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<itunes:duration>21:43</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin,  Joe and Gini discuss a listener's comment on PRoper English and how they decide which events to attend.

0:30 Martin opens the show.

1:37 Joe shares the first listener comment, from Clint Stiles, about Inside PR #30.

3:37 Longtime listener, Chartwell 65, offers some suggestions to improve the show.

8:55 Joe talks a bit about Third Tuesday and how it started up.

10:20 Joe kicks off the next topic and asks Martin and Gini how they decided which events to attend and why?

14:37  Martin tells us about his first time attending PodCamp Toronto.

15:35 Joe shares what he looks for in a conference.

19:46 Gini encourages everyone to check out Empire Avenue.

20:13 Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger    Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.</itunes:summary>
		<itunes:keywords>Comments, Inside PR, PR, Podcamp Toronto, Shownotes, canadian podcasting, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #194 &#8211; Wednesday, March 3, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/03/03/inside-pr-194-wednesday-march-3-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/03/03/inside-pr-194-wednesday-march-3-2010/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 05:30:55 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[gary schlee]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Cheryl Breen]]></category>
		<category><![CDATA[Coming Up PR]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[Katie Boland]]></category>
		<category><![CDATA[Keith McArthur]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[TO Tech]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=759</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Terry, Dave, Martin and Cheryl Breen are live at Podcamp Toronto! 01:03 Terry opens the show and we hear a female voice- [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/terryfallis">Terry</a>, <a href="http://twitter.com/doctorjones">Dave</a>, <a href="http://twitter.com/martinwaxman">Martin</a> and <a href="http://twitter.com/cheryl_brean">Cheryl Breen</a> are live at <a href="http://2010.podcamptoronto.com/">Podcamp Toronto!</a></p>
<p><strong>01:03 </strong>Terry opens the show and we hear a female voice- <a href="http://twitter.com/cheryl_brean">Cheryl Breen</a> from <a href="http://twitter.com/cominguppr">Coming Up PR</a> is co-hosting the show!</p>
<p><strong>01:28 </strong>Dave recaps his -30- segment from last week regarding the relationship between PR people and bloggers.</p>
<p><strong>08:53</strong> Cheryl gives her thoughts on blogger relations and  social media from a student perspective.</p>
<p><strong>11:30 </strong>Terry asks <a href="http://ca.linkedin.com/in/garyschlee">Gary Shlee</a> for his perspective on the conversation.</p>
<p><strong>15:50 </strong>Dave asks <a href="http://twitter.com/RogersKeith">Keith McArthur</a> for his take on blogger relations from the client side.</p>
<p><strong>20:26 </strong><a href="http://twitter.com/kathrynboland">Katie Boland</a> asks a question.</p>
<p><strong>24:54 </strong>Jonathan of <a href="http://www.to-tech.com/">TO Tech</a> asks a question.</p>
<p><strong>27:37</strong> Dave closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.linkedin.com/pub/sarah-laister/a/507/35b">Sarah Laister</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/03/03/inside-pr-194-wednesday-march-3-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<itunes:duration>29:13</itunes:duration>
		<itunes:subtitle>This week on Inside PR, Terry, Dave, Martin and Cheryl Breen are live at Podcamp Toronto!</itunes:subtitle>
		<itunes:summary>This week on Inside PR, Terry, Dave, Martin and Cheryl Breen are live at Podcamp Toronto!</itunes:summary>
		<itunes:keywords>30, Agency Life, Comments, Inside PR, Media relations, PR, Podcamp Toronto, Show Notes, gary schlee, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #193 &#8211; Wednesday, February 24, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/02/24/inside-pr-193-wednesday-february-24-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/02/24/inside-pr-193-wednesday-february-24-2010/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:40:09 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[canadian podcasting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Cheryl Brean]]></category>
		<category><![CDATA[Chris Jackson]]></category>
		<category><![CDATA[Coming Up PR]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[Guy Skipworth]]></category>
		<category><![CDATA[Jason Chambers]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Mary Attard]]></category>
		<category><![CDATA[Mediaco]]></category>
		<category><![CDATA[Mike Kerr]]></category>
		<category><![CDATA[Podcamp Toronto 2010]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Seneca College]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Tod Maffin]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=756</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto! 00:40 Terry opens the show. 01:23 Terry announces that Mary Attard, Cheryl [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/terryfallis">Terry</a>, <a href="http://twitter.com/doctorjones">Dave</a> and <a href="http://twitter.com/martinwaxman">Martin</a> are live at <a href="http://2010.podcamptoronto.com/">Podcamp Toronto!</a></p>
<p><strong>00:40</strong> Terry opens the show.</p>
<p><strong>01:23 </strong>Terry announces that <a href="http://twitter.com/mjsays">Mary Attard</a>, <a href="http://twitter.com/cheryl_brean">Cheryl Brean </a>and <a href="http://twitter.com/michael_kerr">Mike Kerr</a>, all PR students at <a href="http://www.senecac.on.ca/">Seneca College</a>, have started a <a href="http://cominguppr.wordpress.com/">PR podcast</a>- <a href="http://twitter.com/cominguppr">Coming Up PR.</a></p>
<p><strong>02:37</strong> A big thank you to <a href="http://ca.linkedin.com/pub/guy-skipworth/7/783/895">Guy Skipworth</a> and <a href="http://www.mediaco.ca/index.php">Mediaco</a> for providing the audio set up to record Inside PR live at Podcamp.</p>
<p><strong>Producer&#8217;s note: </strong>Thanks for the shout out, Terry!</p>
<p><strong>04:00</strong> Terry introduces this week&#8217;s topic: Whatever happened to podcasting?</p>
<p><strong>09:12 </strong>Chris Jackson makes the first comment.</p>
<p><strong>13:35 </strong>An audience member asks a question about &#8220;old-school&#8221; PR vs. social media.</p>
<p><strong>16:22 </strong>Jason Chambers gives his thoughts on podcasting.</p>
<p><strong>18:04 </strong><a href="http://twitter.com/Todmaffin">Tod Maffin</a> makes a comment.</p>
<p><strong>22:05 </strong>Mike Kerr talks about being a new podcaster and PR student.</p>
<p><strong>25:26 </strong>Martin starts the -30- segment.</p>
<p><strong>29:17 </strong>Dave closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.linkedin.com/pub/sarah-laister/a/507/35b">Sarah Laister</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/02/24/inside-pr-193-wednesday-february-24-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<itunes:duration>30:56</itunes:duration>
		<itunes:subtitle>This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto!</itunes:subtitle>
		<itunes:summary>This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto!</itunes:summary>
		<itunes:keywords>30, Comments, Inside PR, PR, Podcamp Toronto, Show Notes, canadian podcasting, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #192 &#8211; Wednesday, February 17, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/02/17/inside-pr-192-wednesday-february-17-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/02/17/inside-pr-192-wednesday-february-17-2010/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:30:54 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[@inside_pr]]></category>
		<category><![CDATA[Dagan Henderson]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[Jason Bedard]]></category>
		<category><![CDATA[Josh Turner]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Podcamp Toronto 2010]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[ryerson university]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Toronto Transit Commission]]></category>
		<category><![CDATA[TTC]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=753</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the TTC&#8217;s use of social media. 00:29 Terry opens the show. 00:40 [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/terryfallis">Terry</a>, <a href="http://twitter.com/doctorjones">Dave</a> and <a href="http://twitter.com/martinwaxman">Martin</a> welcome listener comments and discuss the <a href="http://http://www3.ttc.ca/">TTC&#8217;s </a>use of social media.</p>
<p><strong>00:29 </strong>Terry opens the show.</p>
<p><strong>00:40 </strong>Terry reminds us that <a href="http://2010.podcamptoronto.com/">Podcamp Toronto</a> is coming up on February 20th &amp; 21st at <a href="http://www.ryerson.ca/home.html">Ryerson University</a>.  Terry, Dave and Martin will be there recording Inside PR live at 10:30 and 11:15 on Saturday morning!</p>
<p><strong>01:50 </strong>Terry welcomes a comment from <a href="http://alphamail.ca/">Jason Bedard.</a></p>
<p><strong>02:58 </strong>Terry introduces a comment left on the blog from <a href="http://twitter.com/Epyllion">Dagan Henderson.</a></p>
<p><strong>04:08 </strong>Martin reads a comment from <a href="http://www.trilliumpr.com/">Josh Turner</a> which leads to this week&#8217;s topic:  the <a href="http://www3.ttc.ca/">Toronto Transit Commission&#8217;s</a> (TTC) use of social media.</p>
<p><strong>24:03</strong> Terry starts the -30- segment.</p>
<p><strong>28:47 </strong>Dave closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.linkedin.com/pub/sarah-laister/a/507/35b">Sarah Laister</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/02/17/inside-pr-192-wednesday-february-17-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<itunes:duration>30:13</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the TTC's use of social media.

00:29 Terry opens the show.

00:40 Terry reminds us that Podcamp Toronto is coming up on February 20th &#38; 21st at Ryerson University.  Terry, Dave and Martin will be there recording Inside PR live at 10:30 and 11:15 on Saturday morning!

01:50 Terry welcomes a comment from Jason Bedard.

02:58 Terry introduces a comment left on the blog from Dagan Henderson.

04:08 Martin reads a comment from Josh Turner which leads to this week's topic:  the Toronto Transit Commission's (TTC) use of social media.

24:03 Terry starts the -30- segment.

28:47 Dave closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.</itunes:summary>
		<itunes:keywords>30, Comments, Inside PR, News, PR, Podcamp Toronto, Show Notes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #191 &#8211; Wednesday, February 10, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/02/10/748/</link>
		<comments>http://www.insidepr.ca/index.php/2010/02/10/748/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:17:32 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Berkeley Church]]></category>
		<category><![CDATA[Berkeley Heritage Event Venue]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[CBC]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[Joe Thornley]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[Podcamp]]></category>
		<category><![CDATA[Podcamp Toronto 2010]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Social Mediators]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Third Tuesday]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=748</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults. 00:31 Terry opens the show. 1:00 [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://twitter.com/terryfallis">Terry</a>, <a href="http://twitter.com/doctorjones">Dave</a> and <a href="http://twitter.com/martinwaxman">Martin</a> discuss the decline of blogging amongst young adults.</p>
<p><strong>00:31 </strong>Terry opens the show.</p>
<p><strong>1:00 </strong>Announcements:  <a href="http://www.meetup.com/third-tuesday-toronto/calendar/12518377/">Third Tuesday</a> is coming up on Feb. 23 at the <a href="http://www.berkeleyevents.com/">Berkeley Heritage Event Venue </a>with <a href="http://www.twistimage.com/blog/">Mitch Joel</a>!  Also, <a href="http://propr.ca/">Joe Thornley&#8217;s </a>new vidcast, <a href="http://www.socialmediators.ca/">SocialMediators</a>, launched this week. Check it out!</p>
<p><strong>02:44</strong> Martin reminds us that Inside PR will be recording live at <a href="http://2010.podcamptoronto.com/">Podcamp 2010.</a></p>
<p><strong>03:04 </strong>Terry opens a discussion stemming from an article he read about the <a href="http://www.cbc.ca/consumer/story/2010/02/03/consumer-pew-blogging.html">decline of blogging amongst young adults</a>.</p>
<p><strong>14:20 </strong>Martin starts the -30- segment.</p>
<p><strong>19:11 </strong>Dave closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.linkedin.com/pub/sarah-laister/a/507/35b">Sarah Laister</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/02/10/748/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_191_FINAL.mp3" length="19949127" type="audio/mpeg" />
		<itunes:duration>20:45</itunes:duration>
		<itunes:subtitle>This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults.</itunes:subtitle>
		<itunes:summary>This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults.</itunes:summary>
		<itunes:keywords>30, Inside PR, News, PR, Podcamp Toronto, Show Notes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #189 &#8211; Wednesday, January 27, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/01/27/inside-pr-189-wednesday-january-27-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/01/27/inside-pr-189-wednesday-january-27-2010/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 05:30:31 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Shownotes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Ben Hennessy]]></category>
		<category><![CDATA[CNW]]></category>
		<category><![CDATA[Dave Jones]]></category>
		<category><![CDATA[Eden Spodek]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[newswires]]></category>
		<category><![CDATA[Podcamp Toronto 2010]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Rob Jeanveau]]></category>
		<category><![CDATA[Robbie Burns Day]]></category>
		<category><![CDATA[Terry Fallis]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=740</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter. This week on Inside PR, Terry Fallis and Martin Waxman welcome listener comments and discuss the future of newswires. 00:29 Terry opens the show. 00:50 Terry [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a>on Twitter.</p>
<p>This week on Inside PR, <a href="http://http://twitter.com/terryfallis">Terry Fallis</a> and <a href="http://twitter.com/martinwaxman">Martin Waxman</a> welcome listener comments and discuss the future of newswires.</p>
<p><strong>00:29 </strong>Terry opens the show.</p>
<p><strong>00:50 </strong> Terry and Martin wish <a href="http://http://twitter.com/doctorjones">Dave Jones</a> a Happy <a href="http://http://en.wikipedia.org/wiki/Robert_Burns">Robbie Burns Day</a> AND a Happy Birthday!</p>
<p><strong>02:22 </strong>Terry introduces a comment from <a href="http://twitter.com/EdenSpodek">Eden Spodek</a>, one of the organizers of <a href="http://http://2010.podcamptoronto.com/">Podcamp Toronto 2010</a>.</p>
<p><strong>04:02 </strong>Terry reads a comment from Ben Hennessey.</p>
<p><strong>07:50 </strong>Terry introduces a third comment from <a href="http://http://ca.linkedin.com/pub/rob-jeanveau/2/69a/533">Rob Jeanveau</a>, which also leads to this week&#8217;s topic: What does the future hold for newswires?</p>
<p><strong>17:57 </strong> Terry kicks off the -30- segment.</p>
<p><strong>21:53 </strong> Martin closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.linkedin.com/pub/sarah-laister/a/507/35b">Sarah Laister</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/01/27/inside-pr-189-wednesday-january-27-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_189_FINAL.mp3" length="22245801" type="audio/mpeg" />
		<itunes:duration>23:08</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman welcome listener comments and discuss the future of newswires.

00:29 Terry opens the show.

00:50  Terry and Martin wish Dave Jones a Happy Robbie Burns Day AND a Happy Birthday!

02:22 Terry introduces a comment from Eden Spodek, one of the organizers of Podcamp Toronto 2010.

04:02 Terry reads a comment from Ben Hennessey.

07:50 Terry introduces a third comment from Rob Jeanveau, which also leads to this week's topic: What does the future hold for newswires?

17:57  Terry kicks off the -30- segment.

21:53  Martin closes the show.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.</itunes:summary>
		<itunes:keywords>30, Comments, Inside PR, Media relations, PR, Podcamp Toronto, Shownotes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #188 &#8211; Wednesday, January 20, 2010</title>
		<link>http://www.insidepr.ca/index.php/2010/01/20/inside-pr-188-wednesday-january-20-2010/</link>
		<comments>http://www.insidepr.ca/index.php/2010/01/20/inside-pr-188-wednesday-january-20-2010/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 14:34:39 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[30]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Podcamp Toronto 2010]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[ryerson university]]></category>
		<category><![CDATA[Terry Fallis]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=736</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Terry Fallis and Martin Waxman talk about Podcamp Toronto 2010 and the ever-expanding world of social media. 00:29 [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us <a href="http://twitter.com/inside_pr">@inside_pr</a> on Twitter.</p>
<p>This week on Inside PR, <a href="http://http://twitter.com/terryfallis">Terry Fallis</a> and <a href="http://twitter.com/martinwaxman">Martin Waxman</a> talk about Podcamp Toronto 2010 and the ever-expanding world of social media.</p>
<p><strong>00:29 </strong>Terry opens the show.</p>
<p><strong>03:41 </strong>Terry mentions that <a href="http://http://2010.podcamptoronto.com/">Podcamp Toronto 2010</a> is coming up on February 20th at Ryerson University.</p>
<p><strong>13:06 </strong>The guys give us some highlights of this year&#8217;s Podcamp.</p>
<p><strong>16:39 </strong>IPR will be recording live at Podcamp again this year!</p>
<p><strong>22:01 </strong>Martin kicks off the -30- segment.</p>
<p><strong>26:02 </strong>Martin closes the show.</p>
<p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/">Roger Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.linkedin.com/pub/sarah-laister/a/507/35b">Sarah Laister</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2010/01/20/inside-pr-188-wednesday-january-20-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_188_FINAL.mp3" length="26137030" type="audio/mpeg" />
		<itunes:duration>27:11</itunes:duration>
		<itunes:subtitle>This week on Inside PR, Terry Fallis and Martin Waxman talk about Podcamp Toronto 2010 and the ever-expanding world of social media.</itunes:subtitle>
		<itunes:summary>This week on Inside PR, Terry Fallis and Martin Waxman talk about Podcamp Toronto 2010 and the ever-expanding world of social media.</itunes:summary>
		<itunes:keywords>30, Inside PR, News, PR, Podcamp Toronto, Show Notes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #153 &#8211; Wednesday, March 4, 2009</title>
		<link>http://www.insidepr.ca/index.php/2009/03/04/inside-pr-153-wednesday-march-4-2009/</link>
		<comments>http://www.insidepr.ca/index.php/2009/03/04/inside-pr-153-wednesday-march-4-2009/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 06:15:32 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Comments]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[canadian podcasting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Dave Fleet]]></category>
		<category><![CDATA[Deborah Zanke]]></category>
		<category><![CDATA[Eden Spodek]]></category>
		<category><![CDATA[Jay Moonah]]></category>
		<category><![CDATA[Jeremy MacLaine]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Mike Keliher]]></category>
		<category><![CDATA[Nords PR Ukraine]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Sarah Bannoff]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Volodymyr Dehtyarov]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=473</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media. 00:26 Terry [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com">Terry Fallis</a> and <a href="http://martinspalette.blogspot.com">Martin Waxman</a> play catch-up with listener comments and discuss <a href="http://skittles.com">Skittles</a> leap into the world of social media.</p>
<p><strong>00:26 </strong>Terry opens the show.</p>
<p><strong>01:05</strong> Terry tells us that this week&#8217;s show will be devoted to a &#8220;comment round-up,&#8221; which will be followed by a specific topic near the end of the show.</p>
<p><strong>01:46 </strong>Terry introduces the the first comment from <a href="www.messagecom.wordpress.com">Deborah Zanke</a>, sole proprietor of a PR consultancy.</p>
<p><strong>06:27 </strong>Terry welcomes an audio comment from <a href="www.twitter.com/gongshowj">Jeremy MacLaine</a>, a student at Loyalist college.</p>
<p><strong>08:05 </strong>In response to Jeremy&#8217;s question, Terry and Martin discuss the do&#8217;s and don&#8217;t's of being an intern in the PR world.</p>
<p><strong>11:35</strong> Martin welcomes an audio comment from <a href="www.nordspr.blogspot.com">Volodymyr Dehtyarov</a> of <a href="http://nordspr.com.ua">Nords PR Ukraine</a>.</p>
<p><strong>17:03 </strong>Terry introduces another comment that was left on the blog by <a href="http://www.unjournalism.com">Mike Keliher</a>.</p>
<p><strong>20:12 </strong>Martin wraps up the comment portion of the episode with two final comments from last week&#8217;s live episode, recorded at <a href="http://podcamptoronto.wordpress.com">Podcamp Toronto</a>.</p>
<p><strong>20:29 </strong>Terry takes a moment to thank Podcamp organizers <a href="http://davefleet.com">Dave Fleet</a>, <a href="http://mediadriving.com">Jay Moonah</a> and <a href="http://bargainista.blogspot.com">Eden Spodek</a> for organizing such a great event.</p>
<p><strong>21:57 </strong>Martin reads the second last comment of the show, submitted by a Boston PR firm.</p>
<p><strong>22:15 </strong>Martin welcomes the final comment of the show from <a href="http://www.linkedin.com/pub/dir/sarah/bannoff">Sarah Bannoff</a>.</p>
<p><strong>23:09 </strong>Martin introduces a discussion about the new <a href="http://skittles.com">Skittles</a> website.</p>
<p><strong>25:18 </strong>Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.</p>
<p><strong>29:27 </strong>Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.</p>
<p><strong>30:40 </strong>Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.</p>
<p><strong>32:04 </strong>Terry closes the show.</p>
<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by Sarah Laister.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2009/03/04/inside-pr-153-wednesday-march-4-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_153_FINAL.mp3" length="32154570" type="audio/mpeg" />
		<itunes:duration>33:28</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week's show will be devoted to a "comment round-up," which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy's question, Terry and Martin discuss the do's and don't's of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week's live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by  Cjacks and is courtesy of the Podsafe Music Network; Roger  Dey is our announcer.

This week’s episode was produced by Sarah Laister.</itunes:summary>
		<itunes:keywords>Comments, Ethics, Inside PR, Media relations, News, PR, Podcamp Toronto, canadian podcasting, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #152 &#8211; Wednesday, February 25, 2009</title>
		<link>http://www.insidepr.ca/index.php/2009/02/25/inside-pr-152-wednesday-february-25-2009/</link>
		<comments>http://www.insidepr.ca/index.php/2009/02/25/inside-pr-152-wednesday-february-25-2009/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 06:15:49 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[New Business Development]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[canadian podcasting]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Boris Spremo]]></category>
		<category><![CDATA[Danny Brown]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[Diana Spremo]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Maureen McBride]]></category>
		<category><![CDATA[Michelle Sullivan]]></category>
		<category><![CDATA[Podca]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[ryerson university]]></category>
		<category><![CDATA[Terry Fallis]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=463</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com/">Terry Fallis</a>, <a href="http://www.prworks.ca/">David Jones</a> and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> are podcasting live from <a href="http://podcamptoronto.pbwiki.com">Podcamp Toronto</a> at <a href="http://www.ryerson.ca">Ryerson University</a> and host the show as a Q &amp; A session with their live audience.</p>
<p><strong>00:29 </strong>Terry opens the show.</p>
<p><strong>00:49 </strong>Terry reminds us that Inside PR is being recorded live at <a href="http://podcamptoronto.pbwiki.com">Podcamp Toronto</a> which is held at <a href="http://www.ryerson.ca">Ryerson University</a>.</p>
<p><strong>00:57 </strong>Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.</p>
<p><strong>0</strong><strong>1:42 </strong><a href="http://maureenmcbride.com">Maureen McBride</a> asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.</p>
<p><strong>10:04</strong> Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.</p>
<p><strong>10:20 </strong>An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.</p>
<p><strong>15:16 </strong><a href="http://www.linkedin.com/in/dianaspremo">Diana Spremo</a>, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.</p>
<p><strong>16:18 </strong>Dave tells the audience that that <a href="http://www.borisspremo.com">Boris Spremo</a>, Diana&#8217;s father, is a legendary photojournalist, who has worked for such publications as the <a href="http://www.thestar.com">Toronto Star</a>.</p>
<p><strong>19:48</strong> Audience member <a href="http://dannybrown.me">Danny Brown</a> asks if it might be time for PR to have a regulatory body.</p>
<p><strong>25:05 </strong>Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.</p>
<p><strong>31:53 </strong><a href="http://michellesullivan.ca">Michelle Sullivan</a> asks everyone what they think the future of traditional media might hold.</p>
<p><strong>33:52</strong> Terry closes the show.</p>
<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by Sarah Laister.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2009/02/25/inside-pr-152-wednesday-february-25-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_152_FINAL.mp3" length="33702525" type="audio/mpeg" />
		<itunes:duration>35:04</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q &#38; A session with their live audience.

00:29 Terry opens the show.

00:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

00:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

01:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana's father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by  Cjacks and is courtesy of the Podsafe Music Network; Roger  Dey is our announcer.

This week’s episode was produced by Sarah Laister.</itunes:summary>
		<itunes:keywords>Agency Life, Comments, Inside PR, Media relations, New Business Development, PR, Podcamp Toronto, Uncategorized, canadian podcasting, measurement, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #151 &#8211; Wednesday, February 18, 2009</title>
		<link>http://www.insidepr.ca/index.php/2009/02/18/inside-pr-151-wednesday-february-18-2009/</link>
		<comments>http://www.insidepr.ca/index.php/2009/02/18/inside-pr-151-wednesday-february-18-2009/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 00:01:48 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Al Croft]]></category>
		<category><![CDATA[com.motion]]></category>
		<category><![CDATA[David Jones]]></category>
		<category><![CDATA[ed lee]]></category>
		<category><![CDATA[Eden Spodek]]></category>
		<category><![CDATA[ian capstick]]></category>
		<category><![CDATA[jalopnik]]></category>
		<category><![CDATA[Keith McArthur]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podacst]]></category>
		<category><![CDATA[roger christie]]></category>
		<category><![CDATA[ryerson university]]></category>
		<category><![CDATA[scotty monty]]></category>
		<category><![CDATA[shannon yelland]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[twittionary]]></category>
		<category><![CDATA[Weber Shandwick]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=448</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com/">Terry Fallis</a>, <a href="http://www.prworks.ca/">David Jones</a> and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, <a href="http://bargainista.blogspot.com/">Eden Spodek</a> and <a href="http://onthewritetrack-pr.blogspot.com/">Roger Christie</a>.</p>
<p><strong>00:26 </strong>Dave opens the show.</p>
<p><strong>01:41 </strong>Dave reminds us that Inside PR will be doing a live recording at <a href="http://podcamptoronto.pbwiki.com/">Podcamp Toronto</a> at <a href="http://www.rcc.ryerson.ca/">Ryerson University.</a></p>
<p><strong>03:21 </strong>Dave gives a shout-out and congratulations to <a href="http://bloggingmebloggingyou.wordpress.com/">Ed Lee</a> who has<a href="http://bloggingmebloggingyou.wordpress.com/2009/02/12/leaving-istudio-and-causing-a-commotion/"> taken over for</a> <a href="http://keithmcarthur.ca/">Keith McArthur</a> at <a href="http://www.causeacommotion.com/">com.motion</a>.</p>
<p><strong>03:58 </strong>Martin mentions that he was has started a Wiki called &#8220;<a href="http://twittionary.wetpaint.com/">Twittionary</a>&#8220;, an evolving dictionary on all things twitter, which was based on a <a href="http://www.sitemasher.com/seed-the-web-blog/my-twittonary--every-twitter-term-and-tool-i-can-find">post </a>by <a href="http://www.sitemasher.com/shannon-yelland-bio">Shannon Yelland</a>.</p>
<p><strong>04:33 </strong>Terry reads a comment form Al Croft.</p>
<p><strong>06:09 </strong>Martin introduces an audio comment from <a href="http://www.blogger.com/profile/01192938722206095554">Eden Spodek</a> of <a href="http://bargainista.blogspot.com/">Bargainista</a> and <a href="http://communitydivas.libsyn.com/">Community Divas</a>.</p>
<p><strong>06:22 </strong>Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.</p>
<p><strong>06:55 </strong>Martin give his perspective on how he defines an influencer.</p>
<p><strong>07:52 </strong>Dave discusses how he defines an influencer.</p>
<p><strong>14:08 </strong>Terry introduces a comment from <a href="http://onthewritetrack-pr.blogspot.com/">Roger Christie</a> on Online Reputation Management stemming from an online study by <a href="http://www.webershandwick.com/Default.aspx">Weber Shandwick</a>.</p>
<p><strong>18:30 </strong>Terry mentions that Roger has also written a <a href="http://onthewritetrack-pr.blogspot.com/2009/02/online-reputation-in-economic-downturn.html">blog post</a> on this topic.</p>
<p><strong>19:04 </strong>Dave introduces the show topic: The Notion of PR People Becoming the Story.</p>
<p><strong>23:35 </strong>Dave brings up the topic of how this relates to the online world &#8211; he refers to a &#8220;fight&#8221; that occurred on Twitter recently.</p>
<p><strong>25:32 </strong>Martin mentions that <a href="http://www.mediastyle.ca/about/bio-ian-capstick/">Ian Capstick</a> has a <a href="http://www.mediastyle.ca/2009/02/national-post-reporter-has-total-twitter-melt-down/">post</a> encapsulating where things are in terms of this &#8220;fight&#8221;.</p>
<p><strong>25:40 </strong>Martin mentions the ongoing battle between <a href="http://www.scottmonty.com/">Scott Monty</a> and <a href="http://jalopnik.com/">Jalopnik</a>.</p>
<p><strong>36:21 </strong>Terry closes the show.</p>
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<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.prgirlz.com/index.php/2009/02/12/a-pr-girls-beginnings-part-1-how-i-got-here/">Janna Guberman</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2009/02/18/inside-pr-151-wednesday-february-18-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_151_FINAL.mp3" length="36006110" type="audio/mpeg" />
		<itunes:duration>37:28</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called "Twittionary", an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions that Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world - he refers to a "fight" that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this "fight".

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

 



Our theme music is Streetwalker by  Cjacks and is courtesy of the Podsafe Music Network; Roger  Dey is our announcer.

This week’s episode was produced by Janna Guberman.</itunes:summary>
		<itunes:keywords>Comments, Inside PR, Media relations, PR, Podcamp Toronto, Show Notes, Uncategorized, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #149 &#8211; Wednesday, February 4, 2009</title>
		<link>http://www.insidepr.ca/index.php/2009/02/04/inside-pr-149-wednesday-february-4-2009/</link>
		<comments>http://www.insidepr.ca/index.php/2009/02/04/inside-pr-149-wednesday-february-4-2009/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 05:15:06 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[aiderss]]></category>
		<category><![CDATA[carol leaman]]></category>
		<category><![CDATA[Dave Jones]]></category>
		<category><![CDATA[leona hobbs]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[postrank]]></category>
		<category><![CDATA[PR podcast]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[seneca]]></category>
		<category><![CDATA[sheldon levine]]></category>
		<category><![CDATA[social media group]]></category>
		<category><![CDATA[Terry Fallis]]></category>
		<category><![CDATA[Todd Defren]]></category>
		<category><![CDATA[tucows]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=438</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren&#8216;s post &#8220;Don&#8217;t Fire Your Agency for Performance (Before Reading This)&#8221; and welcome [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com/">Terry Fallis</a>, <a href="http://www.prworks.ca/">David Jones</a> and <a href="http://www.palettepr.com/">Martin Waxman</a> discuss <a href="http://www.pr-squared.com/index.html">Todd Defren</a>&#8216;s post &#8220;<a href="http://www.pr-squared.com/2009/02/dont_fire_your_agency_for_perf.html">Don&#8217;t Fire Your Agency for Performance (Before Reading This)</a>&#8221; and welcome a comment from Sheldon Levine.</p>
<p><strong>00:28 </strong>Dave opens the show.</p>
<p><strong>01:09 </strong>Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is <a href="http://www.twitter.com/carolleaman">Carol Leaman</a>, the CEO of <a href="http://www.postrank.com/">AideRSS, the company behind PostRank</a>.</p>
<p><strong>02:18 </strong>Dave mentions that <a href="http://flackadelic.com/">Leona Hobbs</a>, who formally worked at <a href="http://www.tucows.com/">Tucows</a>, has <a href="http://flackadelic.com/2009/02/02/new-gig-director-of-communications-at-social-media-group/">accepted a position at Social Media Group as Director of Communications</a>.</p>
<p><strong>03:15 </strong>Terry introduces a comment from Sheldon Levine, a student at <a href="http://www.senecac.on.ca/">Seneca College</a>, on<a href="http://www.insidepr.ca/index.php/2009/01/21/inside-pr-147-wednesday-january-21-2009/"> IPR #147</a>.</p>
<p><strong>05:05 </strong>Terry notes that they will be doing a live recording of Inside PR at <a href="http://podcamptoronto.pbwiki.com/">Podcamp Toronto</a> which is taking place Feb 21st and 22nd at <a href="http://www.rcc.ryerson.ca/">Ryerson University.</a></p>
<p><strong>07:58 </strong>Martin mentions that he is the <a href="http://www.cprs.ca/Accreditation/e_accreditation.htm">APR </a>co-chair for Toronto.</p>
<p><strong>09:05 </strong>Martin introduces the topic of discussion: <a href="http://www.pr-squared.com/index.html">Todd Defren</a>&#8216;s post &#8220;<a href="http://www.pr-squared.com/2009/02/dont_fire_your_agency_for_perf.html">Don&#8217;t Fire Your Agency for Performance (Before Reading This)</a>&#8220;.</p>
<p><strong>20:22 </strong>Dave mentions some ways to make sure the agency/team is performing up to expectations.</p>
<p><strong>23:00 </strong>Terry mentions the importance of checking in with your clients.</p>
<p><strong>28:53 </strong>Terry closes the show.</p>
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<mce:style><!   /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin:0in; 	mso-para-margin-bottom:.0001pt; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Calibri","sans-serif"; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin;} --></p>
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<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.prgirlz.com/index.php/2009/01/21/hello-from-the-newest-pr-girlwell-sorta/">Janna Guberman</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2009/02/04/inside-pr-149-wednesday-february-4-2009/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_149_FINAL.mp3" length="29170008" type="audio/mpeg" />
		<itunes:duration>30:21</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)" and welcome a comment from Sheldon Levine.

00:28 Dave opens the show.

01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.

02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.

03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.

05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.

07:58 Martin mentions that he is the APR co-chair for Toronto.

09:05 Martin introduces the topic of discussion: Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)".

20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.

23:00 Terry mentions the importance of checking in with your clients.

28:53 Terry closes the show.

 




Our theme music is Streetwalker by  Cjacks and is courtesy of the Podsafe Music Network; Roger  Dey is our announcer.

This week’s episode was produced by Janna Guberman.</itunes:summary>
		<itunes:keywords>Agency Life, Comments, Inside PR, PR, Podcamp Toronto, Show Notes, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #148 &#8211; Wednesday, January 28, 2009</title>
		<link>http://www.insidepr.ca/index.php/2009/01/28/inside-pr-148-wednesday-january-28-2009/</link>
		<comments>http://www.insidepr.ca/index.php/2009/01/28/inside-pr-148-wednesday-january-28-2009/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 22:44:20 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[New Business Development]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[erick bauer]]></category>
		<category><![CDATA[Guy Skipworth]]></category>
		<category><![CDATA[jody koehler]]></category>
		<category><![CDATA[louise armstron]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations podcast]]></category>
		<category><![CDATA[Terry Fallis]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/?p=433</guid>
		<description><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com/">Terry Fallis</a> and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> discuss the social media efforts of the <a href="http://www.theglobeandmail.com">Globe and Mail</a> in light of the unveiling of the <a href="http://www.theglobeandmail.com/budget2009">federal budget</a> and welcome comments from Jody Koehler and Erick Bauer.</p>
<p><strong>00:26 </strong>Terry opens the show</p>
<p><strong>01:24 </strong>Terry notes that Guy Skipworth has started a <a href="http://thebigcanadianpicture.blogspot.com/">blog</a> called &#8220;The Big Canadian Picture&#8221;.</p>
<p><strong>01:40 </strong>Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a <a href="http://www.acallforclass.blogspot.com/">blog</a> called &#8220;A Call for Class&#8221;  which deals with etiquette in communications and in your everyday business life.</p>
<p><strong>02:33 </strong>Martin explains that Louise is certified by the <a href="http://www.psow.com/">Protocol school of Washington</a>.</p>
<p><strong>04:49 </strong>Terry mentions that <a href="http://podcamptoronto.pbwiki.com/">Podcamp Toronto</a> is coming up on Feb 21st and 22nd at <a href="http://www.rcc.ryerson.ca/">Ryerson University</a> and that Inside PR will be doing another live recording there.</p>
<p><strong>05:57 </strong>Terry mentions that <a href="http://trafcom.typepad.com/about.html">Donna Papacosta</a> of <a href="http://trafcom.typepad.com/about.html">Trafcom </a>news podcast left a comment.</p>
<p><strong>06:41 </strong>Terry reads a comment left by Jody Koehler in Holland.</p>
<p><strong>07:43 </strong>Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you&#8217;re approaching.</p>
<p><strong>08:56 </strong>Martin says, as <a href="http://propr.ca/">Joe Thornley</a> mentioned at <a href="http://talkischeap.pbwiki.com/">Talk is Cheap</a>, one thing to do is engage them in the social media space, for example, commenting on their blog.</p>
<p><strong>10:04 </strong>Terry discusses engaging in the social media space, but also the importance of meeting them face to face.</p>
<p><strong>12:37 </strong>Terry introduces the major topic for the show: The social media efforts of the <a href="http://www.theglobeandmail.com">Globe and Mail</a> in light of the unveiling of the <a href="http://www.theglobeandmail.com/budget2009">federal budget</a>.</p>
<p><strong>24:28 </strong>Terry closes the show.</p>
<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.prgirlz.com/index.php/2009/01/21/hello-from-the-newest-pr-girlwell-sorta/">Janna Guberman</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2009/01/28/inside-pr-148-wednesday-january-28-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_148_FINAL.mp3" length="24580290" type="audio/mpeg" />
		<itunes:duration>25:34</itunes:duration>
		<itunes:subtitle>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.

00:26 Terry opens the show

01:24 Terry notes that Guy Skipworth has started a blog called "The Big Canadian Picture".

01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called "A Call for Class"  which deals with etiquette in communications and in your everyday business life.

02:33 Martin explains that Louise is certified by the Protocol school of Washington.

04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.

05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.

06:41 Terry reads a comment left by Jody Koehler in Holland.

07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you're approaching.

08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.

10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.

12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.

24:28 Terry closes the show.

Our theme music is Streetwalker by  Cjacks and is courtesy of the Podsafe Music Network; Roger  Dey is our announcer.

This week’s episode was produced by Janna Guberman.</itunes:summary>
		<itunes:keywords>Agency Life, Comments, Inside PR, Media relations, New Business Development, PR, Podcamp Toronto, Show Notes, Uncategorized, measurement, social media</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #98 &#8211; Tuesday, February 12, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/02/12/inside-pr-98-tuesday-february-12-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/02/12/inside-pr-98-tuesday-february-12-2008/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 22:13:41 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/index.php/2008/02/12/inside-pr-98-tuesday-february-12-2008/</guid>
		<description><![CDATA[Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Comments? Send us an email at <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>, call us on the comment line at 206-600-4741, visit the <a href="http://www.blubrry.com/insidepr/">Inside PR Blubrry site</a>, or leave us a comment on the <a href="http://www.insidepr.ca/">Inside PR show blog.</a></p>
<p>This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss  what kind of education PR firms are looking for.</p>
<p><strong>Show Notes</strong></p>
<p><strong>00:26</strong> Dave introduces the show.</p>
<p><strong>00:59</strong> <a href="http://podcamptoronto.pbwiki.com/">Podcamp Toronto</a> promo.</p>
<p><strong>02:20</strong> <strong>Announcement</strong>: Dave talks about <a href="http://profectio.com/about">Dave Forde</a>&#8216;s new blog <a href="http://www.princanada.com/">PR in Canada</a> which launched this week. New contributors are welcomed and wanted.</p>
<p><strong>03:47</strong> Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.</p>
<p><strong>08:35</strong> Terry tells us about his trip to Las Vegas.</p>
<p><strong>09:28</strong> An email comment from James McNally about ethics in PR.</p>
<p><strong>10:57</strong> Topic of discussion 1: Ethics in PR.</p>
<p>Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference <a href="http://en.wikipedia.org/wiki/Astroturfing">Astroturfing</a>, <a href="http://www.parl.gc.ca/information/library/prbpubs/prb0542-e.htm">&#8220;Clean Coal&#8221;</a> and <em>Thank you for smoking</em> by Christopher Buckley (<a href="http://www.randomhouse.com/catalog/display.pperl/9780812976526.html">the book</a> and <a href="http://www.apple.com/trailers/fox_searchlight/thankyouforsmoking/">the film</a>.)</p>
<p><strong>20:45</strong> Topic of discussion 2: What education are PR firms looking for?</p>
<p>In the style of <a href="http://www.bravotv.com/Inside_the_Actors_Studio"><em>Inside the Actors Studio</em></a>, Dave asks Terry a series of questions as he         recalled them from the two students of PR who had left comments earlier in the week.</p>
<p><strong>33:31</strong> Inside PRoper English: The redundancy of &#8220;advance forward&#8221;.</p>
<p><strong>35:55</strong> Terry wraps up the show.</p>
<p>Our theme music is Streetwalker by CJacks, and is courtesy of the <a href="http://music.podshow.com/">Podsafe music network</a>; Roger Dey is our announcer.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2008/02/12/inside-pr-98-tuesday-february-12-2008/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_98_FINAL.mp3" length="35850866" type="audio/mpeg" />
		<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary>Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss  what kind of education PR firms are looking for.

Show Notes

00:26 Dave introduces the show.

00:59 Podcamp Toronto promo.

02:20 Announcement: Dave talks about Dave Forde's new blog PR in Canada which launched this week. New contributors are welcomed and wanted.

03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.

08:35 Terry tells us about his trip to Las Vegas.

09:28 An email comment from James McNally about ethics in PR.

10:57 Topic of discussion 1: Ethics in PR.

Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, "Clean Coal" and Thank you for smoking by Christopher Buckley (the book and the film.)

20:45 Topic of discussion 2: What education are PR firms looking for?

In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he         recalled them from the two students of PR who had left comments earlier in the week.

33:31 Inside PRoper English: The redundancy of "advance forward".

35:55 Terry wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.</itunes:summary>
		<itunes:keywords>Agency Life, Inside PR, PR, Podcamp Toronto, Show Notes</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #96 &#8211; Tuesday, January 29, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/01/29/inside-pr-96-tuesday-january-29-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/01/29/inside-pr-96-tuesday-january-29-2008/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 19:55:59 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Comments]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/index.php/2008/01/29/inside-pr-96-tuesday-january-29-2008/</guid>
		<description><![CDATA[  Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog. This week on Inside PR, Terry and David take a cue from Michael Netzley&#8217;s comment and discuss what Cicero meant by &#8216;eloquence&#8217;. Show [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>Comments? Send us an email at <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>, call us on the comment line at 206-600-4741, visit the <a href="http://www.insidepr.ca/www.blubrry.com/insidepr/">Inside PR Blubrry site</a>, or leave us a comment on the <a href="http://www.insidepr.ca/www.insidepr.ca/">Inside PR blog</a>.</p>
<p>This week on Inside PR, Terry and David take a cue from Michael Netzley&#8217;s comment and discuss what Cicero meant by &#8216;eloquence&#8217;.</p>
<p>Show Notes</p>
<p>00:30 Dave introduces the show.</p>
<p>00:55 Podcamp Toronto 2008 promo.</p>
<p>02:38 Audio comment from <a href="http://www.messagecommunications.ca/">Deborah Zanke</a> from Message Communications on measurement.</p>
<p>06:27 Terry and Dave receive a comment on their blog from <a href="http://www.mainestreet.com.au/">Bob Crawshaw</a>.</p>
<p>07:21 <a href="http://michaelallison.ca/">Michael Allison</a> sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.</p>
<p>11:03 Dave announces some breaking news.</p>
<p>13:08 <a href="http://www.ctv.ca/servlet/ArticleNews/show/CTVShows/1106333544869_101742311/">Alan Fryer</a> from CTV and W-5 sends in an audio comment about his move to the Dark Side.</p>
<p>15:39 <a href="http://prjunctionpodcast.com/?page_id=2">Michael Netzley</a> sends in the latest installment of Communications Through the Ages: Cicero.</p>
<p>20:51 Dave and Terry discuss Cicero and &#8216;eloquence&#8217; as their main topic of discussion.</p>
<p>27:42 Inside PRoper English: <a href="http://joshturner.wordpress.com/">Josh Turner</a> calls in to ask about Terry and Dave&#8217;s least favourite business jargon. Terry still dislikes &#8216;impactful&#8217;.</p>
<p>32:03 Terry signs off.</p>
<p>Music: our theme music is Streetwalker by CJacks, and is from the <a href="http://www.podsafeaudio.com/">Podsafe Music Network</a>; Roger Dey is our announcer.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_96_FINAL.mp3" length="32240953" type="audio/mpeg" />
		<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle> 

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary> 

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

This week on Inside PR, Terry and David take a cue from Michael Netzley's comment and discuss what Cicero meant by 'eloquence'.

Show Notes

00:30 Dave introduces the show.

00:55 Podcamp Toronto 2008 promo.

02:38 Audio comment from Deborah Zanke from Message Communications on measurement.

06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.

07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.

11:03 Dave announces some breaking news.

13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.

15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.

20:51 Dave and Terry discuss Cicero and 'eloquence' as their main topic of discussion.

27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave's least favourite business jargon. Terry still dislikes 'impactful'.

32:03 Terry signs off.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.</itunes:summary>
		<itunes:keywords>Comments, Inside PR, PR, Podcamp Toronto, Show Notes, measurement</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Inside PR #95 &#8211; Tuesday, January 22, 2008</title>
		<link>http://www.insidepr.ca/index.php/2008/01/22/inside-pr-95-tuesday-january-22-2008/</link>
		<comments>http://www.insidepr.ca/index.php/2008/01/22/inside-pr-95-tuesday-january-22-2008/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 18:24:53 +0000</pubDate>
		<dc:creator>Terry</dc:creator>
				<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Podcamp Toronto]]></category>
		<category><![CDATA[Show Notes]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://www.insidepr.ca/index.php/2008/01/22/inside-pr-95-tuesday-january-22-2008/</guid>
		<description><![CDATA[  Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular.  Show Notes 00:30 Terry introduces [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>Comments? Send us an email at <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>, call us on the comment line at 206-600-4741, visit the <a href="http://www.blubrry.com/insidepr/">Inside PR Blubrry site</a>, or leave us a comment on the <a href="http://www.insidepr.ca/www.insidepr.ca">Inside PR show blog</a>.</p>
<p>This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. </p>
<p>Show Notes</p>
<p><strong>00:30</strong> Terry introduces the show.</p>
<p><strong>00:58</strong> Podcamp Toronto Promo.</p>
<p><strong>03:38</strong> The Blogger Team WON <a href="http://www.cbc.ca/testthenation/">Test the Nation</a>, but Dave isn&#8217;t completely satisfied with his score.</p>
<p><strong>06:00 </strong>A thank you to <a href="http://www.communicate.os3.sg/">Michael Netzley</a> and <a href="http://www.author-izer.com/">Sallie Goetsch</a> (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week&#8217;s podcast on the <a href="http://www.insidepr.ca/www.insidepr.ca/">Inside PR show blog</a>.</p>
<p><strong>07:27 </strong>A comment from <a href="http://topazpartners.blogspot.com/">Doug Haslam</a> about measurement.</p>
<p><strong>13:28</strong> Another perspective on measurement in a comment from <a href="http://alanchumley.wordpress.com/">Alan Chumley</a>.</p>
<p><strong>18:39</strong> Terry and David revisit measurement and stakeholder relations.</p>
<p><strong>27:38</strong> Inside PRoper English suggestion sent in via audio comment from <a href="http://jaymoonah.com/">Jay Moonah</a>: &#8216;everyday&#8217; vs &#8216;every day&#8217;.</p>
<p><strong>30:53</strong> Dave wraps up the show.</p>
<p> </p>
<p>Our theme music is <a href="http://music.podshow.com/music/listeners/artistdetails.php?BandHash=c1dd4fd0935bb2484ec0a1a49ad932e4"><font color="#19447e">Streetwalker by CJacks</font></a>, and is from the Podsafe Music Network; Roger Dey is our announcer.</p>
<p> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.insidepr.ca/index.php/2008/01/22/inside-pr-95-tuesday-january-22-2008/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
			<enclosure url="http://media.libsyn.com/media/prworks/IPR_95_FINAL.mp3" length="31429694" type="audio/mpeg" />
		<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle> 

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a ...</itunes:subtitle>
		<itunes:summary> 

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. 

Show Notes

00:30 Terry introduces the show.

00:58 Podcamp Toronto Promo.

03:38 The Blogger Team WON Test the Nation, but Dave isn't completely satisfied with his score.

06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week's podcast on the Inside PR show blog.

07:27 A comment from Doug Haslam about measurement.

13:28 Another perspective on measurement in a comment from Alan Chumley.

18:39 Terry and David revisit measurement and stakeholder relations.

27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: 'everyday' vs 'every day'.

30:53 Dave wraps up the show.

 

Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

 </itunes:summary>
		<itunes:keywords>Inside PR, PR, Podcamp Toronto, Show Notes, measurement</itunes:keywords>
		<itunes:author>Gini Dietrich, Joseph Thornley, Martin Waxman</itunes:author>
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