Inside PR 2.10 – Wednesday, June 30, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Joe and Gini discuss the role of social media played in the G20 Summit and how social media is changing the way news is shared.

0:27 Martin opens the show.

2:17 Martin tells us how the G20 impacted his move to the new energi PR offices.

3:46 Joe paints a picture of what the G20 was like over the past weekend in Toronto and introduces this week’s first topic: the G20 and social media.

6:36 Joe points out the limitations of social media during the G20.

12:51 Joe wonders why the G20 organizers failed to incorporate elements of social media to inform the public during the talks.

14:53 Martin introduces the second topic: how social media is breaking “news” before traditional media.

18:18 Gini explains how it is difficult to determine what is and isn’t credible on Twitter.

21:18 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR #164 – Wednesday, May 20, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the recent controversy surrounding former Prime Minister Brian Mulroney and the necessity of maintaining a true representation of public relations.

00:27 Terry opens the show.

08:10 Terry mentions that Joe Thornley has started a Third Tuesday Social Media Book Club using the application Shelfari.

08:55 Martin announces that he will be speaking on a panel with Joe Thornley, Daniel Tish and Kerry Harris at the CPRS National Conference at the beginning of June in Vancouver.

09:29 Terry welcomes a comment from Michael Miller.

12:40 Terry opens a discussion about the hearings going on in Ottawa regarding former Prime Minister Brian Mulroney’s business relationship with Karlheinz Schreiber.

21:50 Martin introduces another discussion point which arose from a post he read by David Mullen, entitled “The Worst Thing About PR.”

29:49 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #132 – Wednesday, October 8, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.

Show Notes

00:27 Terry opens the show.

01:40 Martin introduces the topic of discussion: The current state of the economy.

02:26 Martin mentions Richard Edelman‘s blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.

02:43 Martin talks about putting media stories, such as this one, into human terms.

03:05 Terry talks to responsible reporting.

05:35 Dave talks about business reporting and the connection to PR: getting your message through.

07:34 Martin brings up the topic of Canadian media’s tendency to tag onto the bigger US stories.

16:18 Terry discusses the US Presidential debate.

18:26 Martin discusses the US Vice-Presidential debate.

20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.

21:37 Dave discusses the VP debate.

23:37 Terry discusses the recent Canadian Prime Minister debate.

32:37 Martin discusses the effects of the online world on politics.

33: 05 Dave discusses the online world and politics.

35:19 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #125 – Wednesday, August 20, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat.

Show Notes

00:30 Dave introduces the show.

01:56 Dave reads a comment from Nathaniel Ragan.

04:58 Dave reads a comment from Robert Moffat.

05:53 Dave introduces the main topic of discussion for this Inside PR.

06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008.

11:23 Dave describes what a key message is.

15:13 Dave reviews steps to writing Key Messages:

15:56 Planning

19:05 Assembling the facts/proof points

20:51 Testing the messages

22:35 Rehearsing the conversation

27:16 Training the spokes person on the Key Points

31:10 Dave talks about Q&A documents.

33:16 Dave sums up the steps to writing key messages.

34:54 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #111 – Tuesday, May 13, 2008

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees.

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it’s possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

Promoting from within
Skills development
Breaking down title boundaries
Setting objectives
Succession planning
Career Planning
Retaining Employees
Culture
Training
Reviews

    33:13 Terry closes up the show.

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

    Inside PR #109 – Tuesday, April 29, 2008

    Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

    David Jones and Martin Waxman are away.

    Show Notes

    00:24 Terry opens the show

    01:24 Julie mentions Terry’s appearance in the Toronto Star

    02:08 Terry speaks about the Leacock medal

    02:51 Julie talks about Communitech and Chris Anderson – Author of The Long Tail

    04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

    12:03 Keith asks about advice to union leaders

    13:07 Julie talks about humanizing causes

    14:36 Terry mentions role reversal – turning the bad guys (gov’t) into heroes through failed communications

    17:54 Terry introduces the second political communications topic: The Beijing Olympics

    25:29 Terry closes up the show.

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Samantha Lovelace

    Inside PR Special Edition – Bob LeDrew Interviews Ira Basen

    Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This special edition of Inside PR is extra-special.

    Ira Basen, the host of the 6-part CBC Radio series “Spin Cycles”, has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it’s role within the ever-changing Canadian media landscape.

    Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.

    Inside PR #26 – Tuesday, September 26, 2006


    This week on Inside PR, Terry and David hold their third discussion on the myths of public relations. This week, they continue their series with the myth of the “Golden Rolodex”. Also, they play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English.”

    Show Notes

    00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

    01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting.

    02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week’s episode.

    02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end.

    04:09 David brings up the Third Tuesday Toronto event, featuring Shel Israel. He also mentions the Third Monday Ottawa event, held this past Monday, which Terry expects to partake in. There are approximately 50 attendees of the Toronto event as of Sunday evening when the show is recorded, and somewhere near 35 for the Ottawa event.

    05:33 David mentions that he was in Saskatoon, Saskatchewan. He attended the Summers Direct Communications Forum this past Monday. He hopes for comments from the attendees of the event.

    06:20 David mentions that he will be doing the Canadian Institute’s “Internal & External Communications for Government” event with Joe Thornley in Ottawa.

    06:53 Terry will be appearing at the Strategy Magazine Media in Canada Forum on October 3rd, as part of a roundtable discussion on podcasting.

    07:46 David starts this week’s topic for discussion on the myth of the “golden rolodex.”

    08:20 Terry mentions that he and David have had the question posed to them, “How are your media contacts?” too often from clients. Terry says that a personal relationship with a media contact does not guarantee that things will go the client’s way. What it will do is help inform the appropriate positioning of a story.

    11:06 David says that a relationship will only take you so far. Some reporters will do favours, but for the most part, that’s not how you get your story into the news. What the client really means by the aformentioned question is “How is your influence over media?”

    13:29 One way to get a bad relationship with a reporter is to build a good one and start asking for favours.

    15:23 David mentions that not everyone has total control over what gets into the news.

    16:40 Terry talks about how he believes agencies that build good relationships with reporters and always pitch good stories usually get their calls to journalists returned.

    17:29 David talks about dealing with journalists who write things that do not please the client.

    21:18 Terry talks about an analogous case in the world of government relations. The moral of the story is to not rely on contacts.  It’s not who you know, but what you know.

    27:10 David introduces and plays Chris Clarke‘s segment for the week.

    28:53 Inside PRoper English for the week: “between” and “among.”

    30:31 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

    Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

    Inside PR Special Edition – Discussion with Patrick Gossage – Thursday, May 18, 2006

    Show Notes

    In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.

    00:16 Terry introduces Pat Gossage

    00:52 Terry asks Pat about his career in politics and how it led to public relations

    05:41 Pat talks about what it was like working with Trudeau

    07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media

    08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media

    12:42 Terry and Pat talk about transparency and revisit politicians’ dependence on key messages

    17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents

    18:24 Patrick offers some advice to young people interested in public relations

    20:51 Terry thanks Pat Gossage and closes the show

    Background on Patrick Gossage:

    Patrick is one of Canada’s most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister’s press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.

    Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.