Inside PR 449: Here an App. There an App. Everywhere an App.

Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg’s discussion of our fragmented messaging environment. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.

#IPRMustKnow

Snapchat Memories for when ephemeral isn’t enough

Hard on the heels of news that Snapchat has surpassed Twitter in daily users, we say Snapchat switch from its ephemeral-always model to provide users with the ability to save their Snaps using a new feature, Snapchat Memories. Memories lets you save current and previous Snaps and then use them for future stories. So, now you never need to worry people missing that embarrassing photo of your best friend that you sent out 25 hours ago. You can reach into Memories, add the photo to a new story, and start the cycle all over again.

Pokemon Go Goes

Like virtually everyone else this past week, we have been entranced by Pokemon Go. For its privacy implications. And because it has brought the potential of augmented reality to the masses. It may be a fad. But it’s a fad that will have made a difference.

Here an App. There an App. Everywhere an App

It was simple in the days of email: Just settle on your client – Outlook, AOL… and then add all your email accounts to access them in one place. Today, as we spend more of our time on chat, with proprietary, non-interchangeable standards, we are again facing the need to switch constantly between apps – for social networks, for chat. Pain the butt? We riff on a theme recently explored by Walt Mossberg in a blog post, The Tyranny of Messaging and Notifications, and on his podcast, Ctrl-Walt-Delete.

Now it’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 447: The Future of Social with Jason Keath of Social Fresh

Major media outlets launch sponsored content with their Facebook Instant Articles and Jason Keath takes us through the highlights of Social Fresh’s Future of Social research report. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.

#IPRMustKnow

Sponsored Content on Facebook Instant Articles

Screenshot 2016-07-03 10.33.45Neiman Labs reports that two heavyweight traditional news outlets, the Washington Post and The Atlantic, have begun running sponsored content in their Facebook Instant Articles. Happily, the illustration in the Nieman Labs story suggests that the content will be clearly labelled as “Sponsor Content.” I tried to verify that by reviewing my own newsfeed. However, I couldn’t find a single sponsored article from either the Washington Post or The Atlantic. That makes me think that either this sponsored content is so far very rare or Facebook is geotargeting the ads and my Canadian IP address puts me outside of the target area for them.

Jason Keath, Founder of Social Fresh

Jason Keath is the CEO of Social Fresh, which recently released The Future of Social, a report based on research involving over 500 social media managers and executives. Gini tracked him down and interviewed him about the report and the lessons we can take from it. Among the highlights:

  • Companies that invest in social media tools achieve a greater return than those who don’t.
  • 95% of respondents using social media software report a positive ROI on their social media activities vs. 63% who are not investing in tools.
  • Social media is best at connecting with existing audiences, customers, strongest leads, fans and stakeholders. Building awareness through social media can be an expensive proposition.
  • To increase leads and sales, focus more time on fewer pieces of content. For example, Social Fresh invests heavily both in their research and the conference. This enables them to stand out by being deeper and offering more unique insights.
  • Take your audience up the commitment curve. Ask little of them at the beginning. Reading a post. Downloading a paper. Registering. Then work them up the curve to larger commitments.
  • Instagram is on the verge of leapfrogging LinkedIn and Twitter to become the second largest ad platform.
  • Marketers report satisfaction with the results they are achieving with video content and they plan to increase their commitment to it in the coming year.

If you’re interested in more info about this year’s Social Fresh conference, it will be held August 18 to 21 in Orlando. Discounted registration is available until August 1.

We’d love to know what you think.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 445: The Internet of Trends

Chatbots, Snapchat, PR misadventures and Mary Meeker’s Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.

#IPRMustKnow

Chatbots – Destination or Waypoint?

It’s been a month since Facebook introduced Chatbots at F8. Martin reports on his experience with the CNN chatbot. Interesting. For sure. Useful. Not as good as it could be. But Facebook is doing its best to keep you inside its ecosystem of apps. Digiday reported this assessment of CNN’s experience with its Facebook Messenger Chatbot.

IMG_0003Snapchat changes the Discover feature to help publishers attract attention

It was telegraphed by Snapchat. Previewed by publishers. And now it’s here for all of us. The Snapchat Discover feature has been overhauled to a more magazine-like appearance. The hope is that the replacement of the small, circular icons with larger tiles including both text and images will give publishers a better platform to attract attention from Snapchat users.

You know you’re in trouble when the PR person becomes the story

Good PR people advise, prepare and support. But we know that media want to hear the words from the mouth of the principal. I’m sure every PR adviser has a story of having watched even the most well-prepared client get tripped up and make a mistake in an interview. But as PR pros, we’ve held out tongue and dealt with it after the fact. Few of us would dream of stepping in front of the camera or intervening to order a live recording stopped. After all, once the recording starts, isn’t it all fair game? Well, this week we have an example of what happens when a PR person loses sight of the fact that a recording of an interview is the media outlet’s to with as they please. The headline of the article from KWTX news tells you all you need to know: “Question leads to awkward interruption during Starr interview.

Internet trends that matter to PR pros

Finally, we look at Mary Meeker’s annual report on internet trends. Essential reading for every PR pro. Meeker points to several trends of importance to PR pros:

  • Advertisers are still spending too much on traditional advertising. The big opportunity will go to those who master mobile advertising.
  • Facebook and Google are even more dominant in advertising and distribution. And Facebook is charging ahead.
  • Facebook, with both Messenger and WhatsApp, is dominating in the fast growing messaging area.
  • Not all is bad news for Twitter, as the average daily time on Twitter has increased.
  • With over 10 billion views per day on each of Snapchat and Facebook, video live streaming is mainstreaming. As Martin says, we’ve gone from live to live – live TV to live streaming.

We’d love to know what you think.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 439: Comscore gives us a lot to think about

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This week, Gini Dietrich, Martin Waxman, and Joseph Thornley explore some of the great data and insights in Comscore’s report on the Cross-platform Future.

If you’ve missed the biggest change of the past couple years, it may be because you’re still interacting with the Web and social media on a desktop or notebook device. And if you are, you’re in the minority. Yep, that’s right folks. In December 2013, 53% of the time spent on digital media platforms was on mobile, 47% on desktop. Flash forward two years later to December 2015 and 65%, two thirds, of the time we spend on digital media platforms is now time that we spend on our mobile devices. Desktops have been reduced to one third of the time.

Comscore’s data also provides some interesting insight into the use of social media and the differences between people under 35 (think Snapchat) and those over 35 (think Facebook.) But regardless of which cohort you are looking at, Mark Zuckerberg can feel good, as Facebook and Instagram rank among the top three most-used social apps across all ages.

The other side of the move to mobile is the ongoing rise of video. And this data was collected before Facebook launched Live Video.

If you’re running a communications business, the Comscore report is a must-read. In fact, you may find that it provides you with the markers around which you’ll be building your business plan for the next year.

We’d love to know what you think. 

  • What data in the Comscore data really stood out for you?
  • What insights from the Comscore data will you act upon?
  • Where does PR fit into a mobile world?

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 438: The media world is spiky, not flat

Martin here. And we’re all back.

We start this week with three #IPRMustKnows:

Gini talks about Facebook’s new mobile app, Moments, that searches your camera roll, groups photos together and asks if you want to send them privately to the people in the shots. You can also create Moments for events, vacations, etc. (Of course, it’s not yet available in Canada 🙁 .)

Joe discusses Facebook’s Media Central studio in NYC that coaches celebrities on how to use the platform and live video. He says good enough video isn’t good enough anymore and we should take video streaming seriously, not just wing it. Soon FB will up the ante when they let people broadcast high-quality live video that can be integrated into their own studio control room.

I mention PRSA Counselors Academy. This year, I’m chair of the organization and our annual conference for independent PR agency owners and leaders is May 1 to 3 in San Juan, Puerto Rico. There’s a fantastic program on the business of agency PR including a keynote on creativity from Disney’s Duncan Wardle. Here’s a link for more information or to register.

Our main topic this episode centres on the concentration of digital media and is based on The Game of Concentration by Joshua Benton, a story we read in the Niemen Lab Blog. The author makes the case that journalism used to be spread across North America because you needed a local newsroom to cover local news. With digital, you’d think that would create an even more distributed news world, but the high profile new media companies seem to be clustering in major markets like New York, Washington, LA or Silicon Valley, or Toronto, if you’re in Canada. Which means the media world is getting spikier and not flat. And that’s a challenge to both journalists and PR pros.

We’d love to know what you think. 

  • What does the future hold for local media and PR practitioners?
  • Will people’s interest in the immediate world around them spark a resurgence of local stories and news?

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 437: Twitter turns ten plus tips for error-free writing

Twitter turns ten. Four tips for good writing. And a legal decision that brings nothing good to anyone.

This week, on Inside PR 437, Gini Dietrich and Joseph Thornley fly without Martin Waxman. But we’ll all be back again next week. So, please come back.

This week’s first #IPRMustKnow: Twitter turns ten. It changed communications for Gini and Joe – and it’s still as relevant for us as it’s ever been. There’s been a lot of talk about Twitter being in trouble. And while it may not be meeting the venture capitalists’ expectations, it meets our expectations for a useful tool that we use every day. But as we look back, we know that Twitter was a learned tool. Just take a look at the very different first Tweets that Martin, Gini and Joe published.

Gini was true to her form, using Twitter to try another tool:

And Martin was loquacious. Why waste a good communications opportunity?

Finally, Joe was dry and matter of fact in his first tweet.

For our second #IPRMustKnow, we point to an article by Sylvia Stead, the Globe and Mail’s Public Editor, warning against the four most common sources of mistakes by journalists. As Gini and Joe see it, these aren’t just the source of errors for journalists, but also for any research-based writer. Stead suggests,

“…it’s worth keeping these things in mind: 1. Stay focused. 2. Don’t hurry. 3. Never assume you know. 4. Check one last time – especially names, numbers and factual statements.”

Finally, Gini and Joe talk about the Jian Ghomeshi trial and verdict in Canada. Not an easy issue. One on which we all have views. And not something that Gini or Joe would go near.

We’d love to know what you think. 

  • Is Twitter still a mainstay for you? Will it continue to be in the future?
  • What tips do you offer new writers to help them produce strong, accurate business writing.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Inside PR 435: Advertising Equivalencies. Pshaw!

FIR_itunes cover_Inside_PRThis week, Gini Dietrich and Martin Waxman fly without Joseph Thornley – who has gone missing. (Drat that day job.)

Martin leads off with a discussion of Jack Dorsey‘s attempt to shift perceptions in the ongoing conversation about the future of Twitter.  Gini talks about the importance of managing crises by participating in conversations  where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and changed features. Here’s a post from Verge discussing what it will look like.

Speaking of shifting perceptions, Martin and Gini have a great discussion about ads featuring celebrities. And then they use this as a launching point to talk about advertising equivalencies (AVEs) and the importance of the PR industry to measure meaningful outcomes.

We’d love to know what you think. 

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 434: Counselors Academy and Specialization vs. Generalization in PR

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Gini Dietrich, Martin Waxman and Joseph Thornley take a look at PRSA’s Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the “business of the business.” It’s a networking place to find others who share the same business challenges that you do as a communications business leader. In fact, Martin, Gini and Joe first met at the Counsellors Academy annual conference in Phoenix. It’s not too late to register for this year’s conference. If you do attend, make sure to say hello to Martin! 🙂

For our second topic, Gini asks the question, “Is specialization in PR a thing of the past or the way of the future?” Martin and Joe weigh in with their views and how they have harnessed generalist and specialist knowledge in their careers.

We’d love to know what you think. 

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 432: More must-have PR apps

Martin here and this week, it’s part two of our discussion about apps and tools we like.

But first #IPRMustKnow:

The Twitter 10K – No it’s not a marathon, it’s the chatter that Twitter’s going to increase its character limit to 10,000 (from 140). We’re mixed on what we think about this. Gini feels it’s another replacement for the verbosity of emails. Joe noticed that even with more characters in DMs, he’s getting fewer of those. I wonder if this isn’t another way to keep people on the platform in mobile. OK, we all like Twitter the way it is… but we also don’t want to be curmudgeons.

Peach – the social network flavour of the moment. Peach is a new social network and messaging app created by Vine’s co-founder. Have you tried it? When we recorded this episode, Gini, Joe and I each had two friends on it and (hint) they’re all hosts of IPR. It’s too early to tell whether or not Peach will catch on – certainly the network effect isn’t evident yet. But, like all new social platform, we encourage you to check it out and see for yourself. And feel free to connect with us there.

And that brings us to our main topic – apps we like and use.

Slack
If you haven’t tried it, Slack is a collaborative chat and networking app that helps manage projects and workflow. Among other things, we use it to prep for IPR. You can set up channels for conversations specific to your needs (i.e. client channels, trends, etc.), add and save links, post documents and easily find what you’re looking for through its search. We all like its simplicity and that it gives us the ability to communicate in the moment.

Auphonic
Auphonic is an audio production app that we use to produce IPR. It lets us edit, include metadata, equalize sound and reduce hum. And because of Auphonic, Inside PR now has its album art back on iTunes.

What other apps would you recommend? We’d love to hear your suggestions and test them out.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 426: It’s Jeopardy VR

This week, Martin and Gini do another two-hander, as I’m AWOL. (I have to stop making a habit of this.)

Martin’s #IPRMustKnow takes us to the other side with Alex Trebek and Jeopardy’s Virtual Reality experience. Really?!?!

Gini’s #IPRMustKnow is the removal of share counts by Twitter. You’ll have to find another way to get your share counts. Don’t freak out. It’s OK.

But let’s talk about something cool for our main discussion. Let’s talk sensory metaphors. Jonah Berger’s recent contemplation of why cool is still “cool.” Or it that hot?

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

******************************************************************

Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.