Posted by Gini Dietrich on February 2nd, 2011 6 Comments
We’re trying something new starting this week. Rather than give you the time sections of the podcast, we’re taking a cue from NPR and writing an accompanying blog post with each podcast.
So here we are…on our 39th (can that be right??) episode of Inside PR. This week we answer a bunch of questions from our listeners and we touch on the crisis in Egypt.
Shel Holtz sends in an audio question (we love him!) and Guy Skipworth asks about former employees having online relationships with your clients after they leave your agency. You can listen to our discussion about both in the podcast.
Long-time listener Danny Starr says,
“Just catching up on old episodes and the discussion on “making” viral video was really good. One thing that I think needs to be pointed out about viral video is that you never know what’s going to hit it big… and while there are things you can do like capture something funny or unexpected in the footage, I think that anyone setting out to achieve the result of having a video go viral – and we need to be clear that viral is a result, not really a strategy – needs to be putting up many different things.”
The thing is, Danny, we agree with you. In fact, at Arment Dietrich, when we get a call about making a viral video, we always joke internally that we’ll create the video the client wants and then have two guys kicking each other in the nuts so it does go viral. Not really a strategy, but we’re certain it would work! And yes, I say “nuts” in the recording.
And, while we don’t spend much time talking about what’s going on in Egypt, we do ask (and answer) an important question, “Is Internet use a human right?”
Hope you enjoy this week’s Inside PR!
And tell us…what do you think of the new format? Do you have other comments? Send us an email or an audio comment to firstname.lastname@example.org, join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Joe Thornley, and me on Twitter.
This week’s episode was produced by Yasmine Kashefi.