Inside PR 2.39 – LinkedIn Recommendations and Social Networks In Egypt

We’re trying something new starting this week. Rather than give you the time sections of the podcast, we’re taking a cue from NPR and writing an accompanying blog post with each podcast.

So here we are…on our 39th (can that be right??) episode of Inside PR. This week we answer a bunch of questions from our listeners and we touch on the crisis in Egypt.

Shel Holtz sends in an audio question (we love him!) and Guy Skipworth asks about former employees having online relationships with your clients after they leave your agency. You can listen to our discussion about both in the podcast.

Long-time listener Danny Starr says,

“Just catching up on old episodes and the discussion on “making” viral video was really good. One thing that I think needs to be pointed out about viral video is that you never know what’s going to hit it big… and while there are things you can do like capture something funny or unexpected in the footage, I think that anyone setting out to achieve the result of having a video go viral – and we need to be clear that viral is a result, not really a strategy – needs to be putting up many different things.”

The thing is, Danny, we agree with you. In fact, at Arment Dietrich, when we get a call about making a viral video, we always joke internally that we’ll create the video the client wants and then have two guys kicking each other in the nuts so it does go viral. Not really a strategy, but we’re certain it would work! And yes, I say “nuts” in the recording.

And, while we don’t spend much time talking about what’s going on in Egypt, we do ask (and answer) an important question, “Is Internet use a human right?

Hope you enjoy this week’s Inside PR!

And tell us…what do you think of the new format? Do you have other comments? Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Joe Thornley, and me on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.38 – Wednesday, January 26, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe talk about the three questions that need to be asked before accepting a controversial client.

0:27 Martin opens the show.

0:49 Joe is recording from Calgary as he is accompanying C.C. Chapman on the Content Rules Third Tuesday digital media meetups across Canada.

2:04 Gini has been following along and recommends that everyone check out Joe’s blog for interviews with C.C.

3:27 Joe starts off this week’s topic: how to approach controversial clients.

5:01 Martin believes that everyone deserves to have their voice heard, however, he feels he has the right to decide which clients he wants his agency to represent.

6:43 Gini draws from experience earlier in her career on working with tobacco clients. However, she notes that as an agency owner, she has a say as to who she wants to work with and is in a unique position.

8:15 Gini adds that it’s also incredibly important to look at the entire organization when taking on a new client because you want to benefit the company as whole.

9:25 Martin feels culture and leadership are also important things to consider when taking on a controversial client.

12:01 Listening to your organization as a whole is important. Early on when Joe had first started his agency with Terry Fallis, they chose not to work with certain businesses for personal reasons. As the agency grew, there were other opinions to consider.

12:30 Joe recently wrote a blog post on three questions you need to ask before accepting a controversial client. He talks about them.

15:06 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.37 – Wednesday, January 19, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the HR aspect of managing an agency and giving references.

0:27 Martin opens the show.

1:13 Martin shares this week’s topic, HR and hiring from the perspective of an agency owner.

2:37 Gini shares her perspective on giving references.

4:58 Joe weighs in and explains why it can be complicated to give references.

6:55 Gini wonders if a friend at different agency knows she is hiring someone who isn’t a good fit for her agency, should they say anything?

8:43 Martin says there is a real fine line between what can be said and what can’t.

10:47 Joe would not say anything negative about anyone.

12:30 Gini shares how her agency approaches references.

13:57 Joe highlights the legal limitations on giving references.

16:15 Martin mentions that when it is time for someone to leave, he always hopes it is on good terms as he hates the notion of the door being slammed shut.

17:05 Joe talks about how references are not as important as accomplishments are with people who have been at one particular company or agency for a long period of time.

17:25 Joe looks at someone’s ability to stick with something for a long time more than references.

20:30 Joe asks listeners what their take is on the situation as an employee.

21:05 Martin also wonders how listeners approach job seekers who ask about a place they used to work at.

21:18 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.35 – Wednesday, January 5, 2011

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.

0:24 Martin opens the show.

1:36 Following up to the previous episode on Inside PR, Martin mentions that this week, they will be talking about three things that may be on the next big thing in social media or PR.

3:40 Using the example of Facebook raising 500 million dollars from Goldman Sachs, Joe wonders if this trend will lead to companies rushing to sell rather than thoroughly develop their product.

6:16 Gini feels like it’s 2000 again with all the money being thrown around these days.

6:35 Joe hopes that government will go past the experimentation stage with social media and really embrace it.

8:05 Martin wonders if the WikiLeaks controversy will affect how governments approach open data.

8:55 Joe points out that WikiLeaks wasn’t the result of a social media problem, but rather a leaky employee problem.

11:05 Gini talks about the FCC’s decision on net neutrality and how there are two versions of the internet now.

14:00 On the CBC Spark podcast, Barbara Van Shewick was interviewed about internet architecture and innovation. Joe recommends listening to it as the interview explores interesting and complex issues.

17:15 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.33 – Wednesday, December 15, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.

0:26 Martin opens the show.

0:57 Martin announces this week’s topic: a look at trends in 2010.

1:36 Martin shares some listener comments. The first comes from Lisa Gerber.

2:35 The second comments comes from Marike Timmermans, who thanks Martin, Gini and Joe for sharing their perspectives on pitching to the media and “PR spam”.

6:30 Joe brings up a “trend” that never caught on – 3D TVs.

8:30 Joe talks about a trend that particularly stood out to him – the emergence of tablets and the evolution of cellphones and mobile media devices.

9:42 Martin notes that he’s not a Mac or Apple person, but he picked up an iPad and felt like it was something that worked.

10:20 Gini’s husband, who was resistant to the idea of an iPad at first, eventually saw the value in one.

11:15 Joe brings up another trend for 2010: content that is fluid across all devices.

11:30 Gini has seen a big shift toward the clients with respect to web content and materials for many businesses.

12:40 Martin agrees and says it’s reminiscent of an older approach to customer service.

14:02 Martin shares a trend he’s noticed: the number of people embracing social networks. He mentions how the Library of Congress is set to acquire Twitter’s entire archive.

17:11 Martin closes the show and notes that they’ll carry on the discussion in next week’s episode.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.32 – Wednesday, December 8, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR, bloggers and blogola.

0:25 Martin opens the show.

1:48 Martin thanks Mary from Buzz4biz.ca for commenting on episode 2.28 and sharing what she would have changed in her career and Katie Stambeck, a PR student, weighs in on what made sense to her in terms of engagement on her blog.

3:32 Joe feels that when people comment on Inside PR topics of discussion and continue the conversation on their blogs, it validates what they do every week.

5:28 Gini announces this week’s topic, inspired by a blog post by Danny Brown. An anonymous blogger, “Sarah”, shares why she thinks PR people get paid and bloggers don’t. Gini disagrees with “Sarah” and tells us why.

8:55 Martin is surprised by Sarah’s comments and thinks she’s missing some of the main points of the social media landscape and networking.

10:05 Joe thinks Sarah’s post is actually tongue-in-cheek.

13:30 Gini asks Joe how he determined that Sarah’s post was supposed to be humourous and Joe explains.

14:00 Joe doesn’t understand why Sarah is writing anonymously.

15:30 Martin agrees and notes that your opinion doesn’t have much value if you don’t have the guts to stand behind it.

16:20 Joe brings up some good points on the topic of social media “A-Listers”.

18:25 Gini agrees and points out it makes more sense to pitch someone who is an influencer in their niche community than an “A-Lister”.

20:02 Joe mentions that Terry Fallis’ book, The Best Laid Plans, has been selected as one of the final five short-list candidates for the Canada Reads Most Essential Canadian Novel of the Decade. Congratulations, Terry!

21:32 Joe recommends that everyone check out Mitch Joel’s interview with Neville Hobson on Mitch’s Six Pixels podcast.

22:40 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.31 – Wednesday, December 1, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe discuss PR spam and the difference between community and engagement.

0:25 Martin opens the show.

0:48 Martin announces this week’s topic, based on a suggestion from Petya Georgieva about PR spam. Petya asks what is social media PR spam and how does it differ from press release spam?

1:59 Gini points out that we talk about how bad it is to pitch to people to journalist and bloggers we don’t have relationships with, but many professionals still do it. Why?

3:55 Joe feels that hand built lists should be used whenever possible, but that’s not always possible depending on circumstances.

5:12 Gini shares an example of an unsolicited pitch she received from a vice-president at a global agency.

6:15 Martin doesn’t see any harm in asking if someone wants to receive information first. It helps build relationships.

8:03 Joe really likes Martin’s approach.

9:15 Joe believes a lot of junior practitioners don’t realize a small number of quality hits is a success.

10:20 Martin shares an approach to media relations developed by one of the VPs at energi pr, Lindsay Peterson.

11:15 Martin asks Gini about audience is on her blog, Spin Sucks, who are really engaged.

12:38 Gini differentiates between engagement and community.

14:48 Joe commends Gini on how she’s brought together a community on her various social channels.

16:30 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.30 – Wednesday, November 24, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe chat about several news items in social media and public relations this week.

0:27 Martin opens the show.

2:01 Martin announces they’ll be discussing several news items this week.

2:20 Martin talks about some things he took away from the meshmarketing conference last week.

3:32 Joe tells us about the Web 2.0 Summit, where he heard that LinkedIn now has 85 million members and a new member is joining every second.

4:40 Joe comments on how fantastic Mary Meeker’s presentation was at the Web 2.0 Summit.

5:10 Joe talks about his guest-stint as a lecturer at Martin’s PR class at McMaster University.

10:24 Joe chaired a conference last week at the Canadian Institute where Richard Binhammer, also known as RichardAtDell, did a presentation on their approach to social media.

13:20 Martin shares a few comments from Inside PR listeners. The first is from Amanda Jai Dynne about a previous episode on personal branding.  Regular listener Petya Georgieva suggests a topic for an upcoming show, PR spam, and gives a shout out to Inside PR on her blog. This week’s final comment comes from Peter Gault, who responds to Inside PR 2.28.

15:12 Gini shares her take on the new Facebook mail.

17:40 Joe wonders if Facebook is trying too hard to become a Swiss army knife? Something that does everything doesn’t do any one thing particularly while.

19:10 Martin brings up some news about Twitter analytics.

20:10 Joe chats about the changes going on at Backtype.

21:17 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.29 – Wednesday, November 17, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.

0:29 Martin opens the show.

1:01 Martin introduces Donna Papacosta, Inside PR’s special guest this week.

2:12 Donna tells us when she first started podcasting.

5:15 Gini shares how her company, Arment Dietrich, is celebrating having 1000 fans on Facebook.

7:40 Martin mentions that he has recently finished reading Terry Fallis‘ second book, The High Road.

9:50 Donna adds that when she speaks to writers who are hesitant to podcast any material, she tells them it’s not stealing that they should be worried about. It’s being obscure.

10:40 Martin shares that former Inside PR host, Dave Jones, has made the move from PR to an ad agency. Martin wonders if this is a new trend?

11:39 Gini talks about how she made a shift to a mid-sized ad agency early in her career.

12:48 Donna weighs in.

14:10 Joe thinks all these transitions show that PR people have won the battle.

17:10 Gini shares where she thinks PR people and advertising people differ.

20:17 Joe suggests they invite Dave Jones back as a guest on the show.

20:47 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.

Inside PR 2.28 – Wednesday, November 10, 2010

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.

0:27 Martin opens the show.

1:44 Martin shares a comment from two listeners. The first comes from Victoria, a PR student. Victoria mentioned Inside PR as a podcast she really enjoys listening too.

2:09 Eden Spodek, who was mentioned in last week’s episode, shares the best way to approach bloggers to get them to talk about your client or their product.

3:34 Martin talks about a pharma conference he recently attended and wonders if social media and pharma policies go together?

7:07 This week’s topic comes from a comment posted on Gini’s blog. Rachael Seda asks “What is one thing you wish you could’ve done differently (or just done period) in the beginning of your careers?”

7:31 Joe doesn’t think he has any regrets.

8:43 Martin tells us what he would have done differently.

10:49 Gini wishes she realized how resourceful the people she worked with were.

12:48 Joe thinks young people need to realize the mobility they have in their careers when they were young.

15:52 Gini believes young people have a unique perspective on communications, one that they should be confident in sharing.

18:14 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.